Martha Tobar - Senior Traffic Coordinator, BetMGM

Feedback from Martha’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

BetMGMSenior Creative Traffic

Dec. 2022New York, New York, United States · RemoteEfficient Ticket Management: Manage the intake of approximately 400 tickets per month using the Workfront project management tool, ensuring a streamlined workflow for the Sports department. Thorough Quality Checks: Diligently assess each ticket for discrepancies and inconsistencies, conducting thorough quality checks to guarantee accuracy before assigning tasks to the Creative team. Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including Copywriters, Copy Editors, Designers, and Art Directors, to facilitate the smooth flow of projects. Proactive Issue Resolution: Proactively identify any bottlenecks and resource constraints, working closely with team leads to implement solutions that improved project turnaround times and client satisfaction. Project Documentation and Tracking: Maintain detailed project documentation and tracked progress in Workfront, allowing for real-time visibility into project statuses and facilitating data-driven decision-making.

NBCUniversal Telemundo EnterprisesCreative Operations Project Manager

Jun. 2023 - Dec. 2023Miami, Florida, United States · RemoteDesign Request Management: Assisted in managing design requests for the Creative Operations department, ensuring accurate allocation to respective teams. Quality Control: Conducted thorough vetting of requests to uphold quality standards. Asset Verification: Verified all assets for accuracy, including spelling, premiere times, and logos, for major events like the Women's World Cup, FIFA games, and NFL games aired on Telemundo, Peacock, and Universo.

Paramount InternationalInternational Project Manager

Feb. 2023 - Jun. 2023New York, New York, United States · RemoteNickelodeon Network Re-Brand: Supported the International Creative team in managing workflows and timelines for the Nickelodeon Network Re-Brand project. Project Initiation & Tracking: Initiated kick-off meetings, tracked project timelines, and negotiated due dates to optimize workflows. Stakeholder Coordination: Facilitated stakeholder reviews, compiled feedback, and communicated project progress to internal and external teams. Schedule & Budget Management: Maintained project schedules, calendars, and status updates, ensuring timely delivery within budget. Quality Control: Conducted quality control on project deliverables and sourced internal assets by liaising with Domestic counterparts. Vendor & Partner Relations: Managed vendor invoices and cultivated relationships with partners for successful project execution.

Pace University - Lubin School of BusinessDesign Thinking Executive Program - Advisory Board Member (Volunteer)

Apr. 2020 - Mar. 2023New York City Metropolitan Area

AMC NetworksProject Manager, The Content Room

Sep. 2021 - Nov. 2022New York City Metropolitan Area · On-siteCreative Operations & Project Management: Oversaw Motion GFX, Print, and Merchandise designs for AMCN Content Room, maintaining production schedules and ensuring timely project delivery. Provided regular project status updates. Project Management System Implementation: Established and enhanced an Airtable system to track requests and prioritize deliverables efficiently. E-commerce Launch Support: Supported the launch of "The Night Market" e-commerce site for Anne Rice’s Interview with the Vampire. End-to-End Production Leadership: Directed production from concept development and kick-off meetings to final asset delivery. AMCN Upfront Production: Assisted with the project management of the AMCN Upfront, including all sales presentations and event collateral. Team Coordination & Project Intake: Managed project intake for the creative team, developing project plans tailored to client needs to ensure schedules and deliverables were met. Budget & Financial Management: Collaborated with budget analysts on invoice payments and legal agreements. Collaboration & Technical Liaison: Worked with designers, editors, and producers to ensure GFX projects met optimal technical specifications. Resource Management: Supervised temp designers and contractors, coordinating with agencies for additional support when necessary. Budget Advisory: Provided insights on budget implications and production scenarios for GFX projects, offering timely solutions to challenges.

ViacomCBSDesign Producer, MTV Brand Creative - Freelance

Jun. 2021 - Jan. 2022New York City Metropolitan Area · RemoteProject Management: Managed projects from initial creative brief to final delivery, ensuring timely and budget-conscious completion. Process Meetings & Deliverables: Organized process meetings to guarantee all deliverables were met on schedule and within budget. Budget & Schedule Management: Oversaw production budgets and post-production schedules. Review & Approval Coordination: Monitored review processes, secured approvals, and ensured final asset delivery. Legal Compliance: Ensured all images and stock materials were legally cleared for use in creative projects.

WWEDesign Studio Project Manager

Aug. 2019 - May. 2021Stamford, Connecticut · On-siteCollaboration on Digital Initiatives: Partnered with the VP of Creative and Senior Art Directors to create design templates for digital platforms including Instagram, Facebook, YouTube, Twitter, and Twitch. High-Volume Graphic Management: Managed over 25-30 daily graphic requests and assignments across digital platforms such as YouTube, Instagram, Facebook, Twitter, Snapchat, and Twitch. WrestleMania 37 Promotion: Successfully project managed the creation and delivery of nearly 3,000 digital assets for the promotion of WrestleMania 37 on social and digital platforms. Peacock TV Deliverables: Post-launch, managed the allocation of requests for WWE programming deliverables on Peacock TV. Project Portfolio Management: Oversaw timelines, approvals, and resource requirements for various projects, including show package creation, documentary team poster deliverables, and stylized social posts to promote WWE shows, matches, and Superstars. Schedule Adherence: Ensured timely delivery of assets across AMG (Advanced Media Group) departments using production calendars and project management tools. Creative Services Coordination: Collaborated with the Creative Services department to provide up-to-date artwork for AMG Creative team use on social and digital platforms for show promotions. WWE Shop Collaboration: Worked with the WWE Shop team to deliver poster art created by the AMG Creative team for website sales. Resource Allocation: Managed the monthly live show schedule and on-call calendar for the design team.

ViacomProject Manager, Brand Creative - BET Networks

Mar. 2015 - Aug. 2019Greater New York City Area · On-sitePrimary Contact for Brand Assets: Served as main point of contact for all print, logo, and brand guidelines requests, collaborating with internal design teams and vendors to manage and review creative assets. Comprehensive Production Oversight: Planned and supervised all phases of production for print, digital, and social elements, coordinating materials for brand events, including posters, banners, brochures, videos, digital assets, trade ads, and event materials. 360 Marketing Campaign Management: Project managed large-scale 360 marketing campaigns, including out-of-home (OOH), social media campaigns, and on-the-ground events to promote BET programming and events. Font Library Management: Managed the font library for the design team, including licensing fonts for approved creative use. Show Package Management: Assisted VP and Art Directors with the management and delivery of show packages for major tentpole events like the BET Awards, Hip Hop Awards, Black Girls Rock!, Soul Train Awards, and Social Awards. Created budget estimates and timelines for on-air deliverables for production and third-party vendors. On-Air Promo Management: Assisted with the management and delivery of on-air requests for promos, including lower thirds, end pages, title cards, and show packages. Legal Compliance & Rights Management: Ensured adherence to protocols regarding legal rights, usage licenses, and embargo of assets. Budget Management: Managed budgets as set forth by the Director of Production. Vendor Management: Sourced and managed outside vendors, coordinated daily workflow, and handled contracts, estimates, invoicing, and shipping of finished materials to clients. Workflow Coordination: Reviewed, assigned, and managed workflow of all requests, including assigning copywriters, designers, and approvers for each. Asset Management: Maintained the local shared drive with updated information on all show and network logos, and shared final approved creative with teams.

Independent Media ConsultantFreelance

Oct. 2010 - Nov. 2018Provide services such as Project Management, Event management, Production coordination, program transcription, etc.

A&E TelevisionInternational Fulfillment Specialist (Freelance)

Dec. 2013 - Feb. 2015Greater New York City Area · On-siteSales Order Fulfillment: Managed and coordinated the fulfillment of channel and program sales orders in assigned regions, ensuring on-time delivery. Client Specification Management: Confirmed client technical specifications and researched cost-effective and efficient solutions for customized deliverable requests. Primary Contact: Served as the main point of contact for materials pricing, technical specifications, and shipment dates. Issue Resolution: Handled client rejections, promptly identifying and resolving technical problems. Cross-Department Collaboration: Interfaced with legal, finance, and sales administration on all syndicated sales deals. Online Screener Project Management: Managed the online screener project, establishing priorities from Programming. Collateral Coordination: Coordinated with domestic programming to collect scripts and other collateral materials, ensuring timely posting to client websites and ordering transcriptions as needed. Foreign Language Tracking: Assisted with the tracking and buybacks of A&E programming in foreign languages. Invoice Processing & Budget Tracking: Assisted with invoice processing and budget tracking. Workflow and Database Improvement: Participated in workflow overhaul and database improvement initiatives.

NBCUniversal, Inc.Freelance Project Manager, Oxygen Media

Oct. 2013 - Dec. 2013New York, NY · On-siteEnd-to-End Print Production Oversight: Managed all phases of print production for Ad Sales, including print assets, premiums, holiday gifts, e-cards, digital print units, and mobile assets, ensuring cost-effective and time-efficient delivery. Project Brief Review & Planning: Reviewed submitted project briefs and job request forms for accuracy and completeness. Created detailed project plans, including production schedules, deliverables, and budget estimates. Team Coordination: Collaborated with the VP of Production, Art Directors, and Senior Designers to establish project teams and assign projects. Vendor Management: Researched, recruited, developed, and maintained relationships with outside vendors such as creative agencies, design companies, freelance designers, and print production vendors. Quality Control: Conducted quality control and routed mechanical files to Print Designers and clients for proofreading and approval. Cost Management: Researched, sourced, and requested cost estimates and bids from print production vendors, negotiating budgets with outside vendors to ensure cost efficiency. Asset Tracking: Ensured the tracking of photos and footage used, noting their sources. File Traffic Management: Trafficked approved mechanical files to print production vendors. Deadline Management: Ensured that creatives, internal clients, and outside vendors met deadlines. Financial Management: Monitored costs versus budget in JobSuite, ensuring production costs remained within budget. Tracked financials for projects, entered invoices and payments into JobSuite, and set up new vendors. Client Liaison: Coordinated with internal clients to ensure all assets were accounted for and distributed. Task Assignment: Entered all Ad Sales projects into JobSuite and assigned tasks to project team members. Specification Provision: Provided up-to-date production process and delivery specifications to freelancers and outside vendors.

NBCUniversal, Inc.Project Manager, Oxygen Media

Aug. 2013 - Aug. 2013New York City · On-siteCreative Schedule Management: Managed the schedule for the Creative department, overseeing all print projects for Ad Sales. Primary Contact for Print Houses: Served as the main point of contact for all print houses, handling all premium orders. Timeline and Budget Adherence: Ensured designers and the Ad Sales team were up-to-date on delivery timelines, keeping all projects on track and within budget.

WE TV Network (Rainbow Media)Freelance Project Manager

Mar. 2013 - Jun. 2013New York, NY · On-siteCatering Coordination: Contacted caterers to arrange WE tv meetings in NY, maintaining close communication to ensure timely delivery of meals to the agency prior to presentation times, accounting for attendee numbers and delivery locations. Calendar Management: Collaborated with Sales to maintain an accurate calendar for all presentations, ensuring alignment with nightly master calendar sheets and distributing it to relevant parties. Confirmation and Communication: Confirmed catering delivery with agency contacts, regularly communicated via email with individual Account Executives regarding upcoming events, attendee numbers, and catering orders, copying relevant managers and executives (and their assistants) attending the presentation.

IPG (Interpublic Group)Event Marketing - Diversity & Inclusion

Oct. 2011 - Mar. 2012New York, NY · On-siteMeeting, Conference, and Event Logistics: Managed scheduling and logistics for meetings, conferences, and events supporting various department programs or Business Resource Groups (BRGs), including reserving conference rooms, arranging catering, sending meeting invites, preparing attendee lists, greeting guests, and arranging A/V equipment. Budget Management: Assisted in establishing production budgets and coordinated events within budgetary constraints. Expense Tracking: Maintained records of expenses associated with events, managed vendors, and processed invoices for each event.

MTV NetworksProduction Manager for Special Events

Nov. 2008 - Sep. 2010On-siteCommunication and Coordination: Liaised between US production teams and international crews for 3-4 shows annually, facilitating effective communication and coordination. Onsite Crew Coordination: Managed international crew schedules onsite at major events such as the MTV Movie Awards and MTV Video Music Awards. Transmission Coordination: Collaborated with transmission engineers at Network Operations Centers (NOCs), Master Control Rooms (MCRs), and relevant countries to ensure smooth delivery of special events through real-time tape coordination and satellite feeds. Event Coverage: Ensured seamless transmission for events including the Video Music Awards, Movie Awards, Europe Music Awards, Los Premios, MTV Japan Awards, MTV Australia Awards, and MTV Africa Awards.

MTV NetworksManager, International Programming & Operations

Jan. 2006 - Sep. 2010On-siteRapid Career Advancement: Promoted within two years to assist with the global management and branding of 68 MTV channels and major TV brands such as Nickelodeon, Comedy Central, VH1, TMF, VIVA, and Game One. Leadership and Team Management: Trained and managed a production and distribution staff of 5, ensuring efficient operations. Digital Program Distribution Transition: Spearheaded the business case and seamless transition to digital program distribution for all markets worldwide, enhancing accessibility and efficiency. Ongoing Digital Delivery Oversight: Oversaw ongoing digital delivery to international regions, including real-time technical troubleshooting to ensure uninterrupted operations. Post-Production Liaison: Selected as the primary liaison for post-production crews on the delivery of all MTV shows, ensuring smooth and timely distribution. Quality Control Management: Handled the quality control process to ensure that all deliverables met the standards of each MTV company, maintaining brand integrity. Global Music Video Distribution: Coordinated music video distribution from various music labels to enable same-day premieres in Europe, Latin America, Japan, Korea, Asia, Australia, Canada, and Brazil. First Point of Contact for International Premieres: Named as the first point of contact for all international premieres company-wide, demonstrating trust and reliability. Process Improvement and Technology Implementation: Introduced process improvements and new technology to enhance operational efficiency and effectiveness.

MTV NetworksSenior Coordinator, International Programming & Operations

Sep. 2004 - Jan. 2006On-siteReal-Time Programming Data Circulation: Led the initiative to circulate real-time programming data from MTV US/Europe to all regional channels, ensuring timely updates and synchronization. International Programming Conference Leadership: Chaired monthly International Programming Conference calls, facilitating collaboration and alignment among regional channels. Rights and Clearance Data Management: Partnered with Music & Media Licensing to ensure 100% updated rights and clearance data availability to all channels worldwide, guaranteeing legal compliance. Legal Compliance Liaison: Acted as a liaison between Business & Legal Affairs executives and channels, ensuring 100% compliance with legal requirements and restrictions. Quality Control Oversight: Reviewed quality control reports to ensure masters were delivered according to international requirements, maintaining content standards across all channels.

MTV NetworksCoordinator, International Programming

Oct. 2003 - Sep. 2004On-siteInformation Distribution Leadership: Directed the distribution of all information from the programming department to channels worldwide, ensuring timely and accurate dissemination. Weekly Programming Report Updates: Updated weekly programming reports with current show information, including premiere dates in the US, rights/clearances, and episode descriptions, facilitating informed decision-making. Programming Database Management: Maintained the programming database for all MTV US and Europe shows, ensuring accessibility and accuracy of information. Annual Worldwide Creative Conference Planning: Managed operational and logistical planning for the annual Worldwide Creative Conference for global executives, ensuring a seamless and productive event.

MTV NetworksExecutive/Department Assistant

Jan. 2001 - Oct. 2003On-siteGeneral Departmental Support: Assisted and provided general support to coordinators, managers, and directors within the Programming Department. Calendar Management: Maintained the calendar for the Senior Vice President (SVP) and Director of MTVN International Programming, ensuring organization and efficiency. Travel Arrangements and Expense Processing: Managed travel arrangements and processed expenses for the Programming Department, including the SVP, Director, and two Managers. Meeting Coordination: Scheduled all meetings and booked conference rooms for the Programming Department, ensuring smooth operations. Executive Assistance: Provided executive assistance in New York to traveling senior MTV Executives, including the President of MTVNI and the President of Creative of MTVNI, ensuring their needs were met during their visits.

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀