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GSKSenior Brand Manager
Nov. 2023Copenhague, Região da Capital, DinamarcaAccountable for collaborating with infectious disease professionals to ensure the successful launch and delivery of treatments. - Creation of the Expert Forum Leaders, an advocacy program to improve health professionals' knowledge of long-term treatment for HIV patients. - creating optimal UX journeys, developing strategic implementation plans in collaboration with stakeholders, and closely coordinating with Market Access, Medical, and Commercial teams for effective brand planning. - Supporting annual brand plans, delivering local omnichannel plans, and organizing national and regional events to share product data and best practices among HCP. - GSK Pro website reformulation to HIV products
- KPIs and business analysis.
GSKDigital Marketing Manager
Apr. 2023 - Nov. 2023Lisboa, PortugalAccountable for integrated and highly measurable omnichannel digital strategies in the areas of vaccines and oncology to drive commercial performance.
Main achievements:
- Digital launch of vaccines - GSK Pro website (oncological medicine)
- launch strategies for 2024 (oncological and vaccines medicines)
- Development of User Journeys strategies for HCPs, Nurses and Pharmaceutical targets.
- Collaboration with marketing and medical teams to define digital plans for brands and investments in online media
- Supporting meaningful online promotions by providing
- customer-focused strategies while leveraging digital best practices.
Tomorrow Biostasis GmbHMarketing Manager
Jul. 2022 - Apr. 2023Berlim, AlemanhaResponsible for managing the Marketing area (Brand, Digital Performance and Products), PR, Content and Events. Main achievements:
- organization of Biostasis 2022, an international cryopreservation conference with EBF (European Biostasis Foundation) in Rafz, Switzerland
- 42% increase in qualified leads
- creation of content calendar and PR strategy with stakeholders. - content production growth (from 8 initial articles to 60 articles per month)
- creation of materials for the sales area
- repositioning of the brand and reformulation of stakeholder relationship materials Tomorrow Bio is Europe's first biotechnology company specializing in human, brain and pet cryopreservation.
- report to CEO and CMO. *B2C
Wayra BrasilHead of Communications
May. 2021 - Sep. 2022São Paulo, BrasilB2B | High Growth company Responsible for the planning of the Communication area at Wayra, the innovation hub of Vivo in Brazil and Telefônica in the world for startups. Main activities:
- creation and execution of PR strategies to enhance brand awareness for both B2B, B2C and B2E businesses.
- relationship with industry startups and ecosystem stakeholders.
- identification of service and business opportunities together with the Scouting, Portfolio and Fit area.
- Management of the brand's social networks with local and global campaigns.
- Planning of inbound and performance strategies.
- Site management
- Event Management
- Management of content, PR and design teams.
- Monitoring and analysis of KPIs. Largest launches in the period:
- BNDES Garagem Project - Impact Business: BNDES program focused on scaling up startups in the 5 regions of the country.
- Wayra Next Trend: launch of the content portal in Brazil to strengthen the relationship with the B2C audience.
Vasto >Marketing and Digital Manager
Jan. 2016 - Apr. 2021São PauloAccountable for building from scratch the Marketing, Events and Digital areas. Focus on the development of Marketing strategies (online and offline), omnichannel performance marketing campaigns. and multidisciplinary team management. Main achievements: Creation of digital strategies for Samsung during Rio 2016 (Olympic Games). Samsung was the most remarkable brand during this event. Creation and management of the largest IMF (International Monetary Fund) event in the world, in Lima, Peru.
Creation of activations for several brands during the São Paulo Carnival. Engov After (pharmaceutical brand) was the biggest customer launch of the year.
planning and operation of events and products launches to B2C, B2B2C and B2B.
Development of marketing strategies for pharmaceutical brands such as GSK, Nordisk and Pfizer.
Development of costumers behaviors strategies for pharmaceutical brands as Pfizer. Galderma and J&J. Implementation of teams working with agile and sprint methods Main clients: Samsung, Itaú BBA, Pfizer, GSK, Novo Nordisk, Kumon, IFM, Engov, Galderma, J&J and Uber Eats.
ADCOS Cosmética de TratamentoProduct Manager
Oct. 2014 - Dec. 2015São Paulo e Região, Brasil- Portfolio analysis and expansion (performance, budget and life cycle management)
- Development of Direct to Consumer channel strategies
- Development of relevant business intelligence insight - Relationship with different stakeholders (C-Level, sales, B2B and B2C customers)
- Benchmarking and analysis from products opportunities. Main achievements: - Development of the company's e-commerce in 6 months
- Increase sales performance in 26% in 6 months.
Valmari DermocosméticosMarketing Coordinator
Aug. 2012 - Oct. 2014São Paulo e Região, Brasil- Development of DTC strategies to 197 SKUs. - Development of online and offline marketing strategies, including digital content
- Benchmarking Planning, development and coordination of the organization's communication, events and marketing strategies.
- Development of the Valmari's e-commerce - Team leader: 4 people
Merz Aesthetics LatamMarketing and Product Coordinator
Oct. 2009 - Aug. 2012Brasil- Launch of XEOMIN, company botulinum toxin.
- Development and coordination of the organization's Communication and Marketing (B2B and B2C) strategies.
- Support to Product Management, Sales and BI areas
- Development of strategic materials to doctors, drugstores, DTC channels and sales. - Responsible for training products and sales teams. - International report do Germany and strong relationship with LATAM team. Main achievement:
- Increase sales in 37% per year
- Launch a new aesthetic product in a Brazil retail B2B2C.
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