Livia Marotta

Marketing, PR, Business Development, Problem Solving @LM & Co.

Influencer Marketing ManagerMarketing Director💸 MarketingBusiness Owner💼 C-level Executive👍 Sales & BizDev🧨 ConsultingBrand Marketing ManagerCommunications ManagerPR Manager

Livia Marotta, at LM & Co., is responsible for the company's marketing, public relations, business development, and problem-solving tasks. She handles the company's image and reputation, ensuring that the company is perceived positively by the public. Additionally, she is in charge of developing business strategies to drive growth and profitability. Livia also uses her problem-solving skills to overcome any challenges that may hinder the company's success. She plays a critical role in the company's success by ensuring that all aspects of the business are well -coordinated and aligned with the company's goals.

Feedback from Livia’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Livia Marotta & Co., llcPrincipal & Founder

May. 2017Greater New York City AreaAdvise traditional and startup brands across all aspects of marketing, communications, and corporate PR, including how to position themselves and communicate with investors. Client examples include: • Whalar (influencer marketing and digital content platform): advising on business development and marketing; resulted in acquiring significant new corporate customers. • XRC Labs: Start-up mentor for 5 cohorts to date for¬ this accelerator innovating in the retail tech and consumer goods sectors • Christian Louboutin: Retained by the Global Director of Marketing to provide leadership for sponsorships, strategic alliances, PR, digital, and agency management for a global event in Florence, Italy. • Hermès Luxury Goods Reseller: Advised CEO on brand positioning in media to attract investors. Co-founder of ACORNOAK, an expert strategic advisory and digital marketing team of tech-savvy, socially responsible women serving as Marketers-for-Hire, CMOs and CCOs, Trainers, and Advisors. AcornOak's mission is to empower a collaborative community of women to deliver impactful services to clients by fostering the necessary framework and tools to be socially conscious, self-authoring leaders who thrive in the future of work.

Accessories CouncilBoard Member

Jun. 2008New York, New York, United StatesBoard Member since 2008 of the international trade organization established in 1994. The AC mission is to stimulate consumer awareness and demand for fashion accessories. We serve the industry globally which generates over $51 billion dollars annually in the United States alone. The Accessories Council sponsors educational seminars, networking events, seasonal trend reports, marketing & advertising co-op initiatives, design & marketing awards for fashion students, social media events, and the esteemed black-tie ACE Award Gala, an annual tribute to the leaders of the accessory industry

BulgariVice President Marketing & Communications

Aug. 2012 - Feb. 2017New York, NYVP – Marketing, Brand Communications & Public Relations (PR) – North America Bulgari Corporation of America (LVMH company), New York, NY I was recruited back to LVMH by the Bulgari global CEO to execute a turnaround of the world’s 3rd-largest fine jewelry company. Achieved/surpassed all turnaround objectives, created a vibrant Brand Communications organization and delivered strong and sustainable performance results. Responsible for all brand product categories, including fragrance, accessories, and hotels. ► Grew Bulgari’s editorial share of voice from #7 to #2, the largest increase in the 40-year history of the brand. Outpaced competition for 3 consecutive years. ► Spearheaded a series of innovative, first-to-market digital strategies that led to 65% growth in consumer adoption and e-commerce sales. Captured a click-through rate of 4x+ market average. Optimized new technologies to capture the expanding millennial market. ► Conceived and launched a series of high-profile museum exhibition marketing programs that generated millions in new sales (approximately 25% revenue gain). ► Built beneficial relationships with editorial teams at major media outlets which significantly improved Bulgari’s overall media efficiency and outreach. ► Slashed Bulgari’s marketing costs 38% by outsourcing, leveraging resources, and recruiting a talented marketing communications team. Seamlessly integrated Bulgari’s marketing and brand communications function into LVMH.

Swarovski North America LimitedDirector -- Head of Corporate & Brand Communications -- Consumer Goods Business

Apr. 2008 - Aug. 2012New York, NYDirector – Communications Group – Consumer Goods Business Swarovski North America, New York, NY April 2008 to August 2012 I was recruited by the top executives of the world’s 3rd-largest jewelry brand to build and direct a new, fully integrated marketing organization as part of a massive rebranding and market repositioning effort for the company’s highest-volume division. Delivered unprecedented results. ► Increased editorial coverage 74% in the top 30 magazine publications by building, nurturing, and leveraging relationships with key decision makers at media outlets. ► Positioned company as one of the top 10 fashion brands in number of Facebook fans in just 9 months through strategic social media strategy and execution. Noted by the press for “creativity” and “innovation” in campaign design and launch. ► Developed and led strategic alliances with major global corporations, including Mercedes-Benz, Warner Bros., New Line Cinema, and Moet & Chandon. Significantly expanded market reach of Swarovski products to affluent audiences in luxury markets. ► Led staffing, market development, and grand opening of Swarovski’s Los Angeles office. ► Saved 40% in annual marketing and communication costs. SCOPE OF LEADERSHIP RESPONSIBILITY: Marketing, Communications, Brand Building, PR, Digital Media, Social Media, Advertising, Influencer Marketing, Celebrity Seeding, Movie & Television Product Placement, Agency Management, Strategic Alliances, Corporate Sponsorships

Luxottica Group N.A.Senior Director of Communications

Aug. 2006 - Jul. 2007New York, NYI was challenged to build and lead a dynamic Communications organization for the world’s #1 designer, manufacturer, and marketer of premium/luxury eyewear. Brands included: Ray-Ban, Chanel, Prada, Bulgari, Persol, Dolce & Gabbana, Tiffany, and Ferragamo. Delivered notable achievements to propel brand and company success. ► Increased media coverage 150% in first 8 months. ► Improved share of voice ranking to #1/#2 for company’s top 2 brands. ► Led integrated program for the official U.S. launch of the Ray-Ban marketing platform which generated 40%+ sales increase. SCOPE OF LEADERSHIP RESPONSIBILITY: Marketing, Communications, Branding, Product Placement, PR, Advertising, Celebrity Seeding, Agency Management, Media Planning, Corporate Sponsorships, Strategic Alliances, Celebrity Seeding

LVMH Watches & JewelryDirector, North America Corporate & Brand Communications

Mar. 2003 - Aug. 2006Promoted from earlier position to join the team credited with leading TAG Heuer through a complete brand repositioning and period of accelerated growth and double-digit profitability. Company grew to 2nd-largest luxury watch brand in the U.S., 4th largest globally, and a LVMH “Star Brand.” ► Moved editorial share of voice from #12 to #1 in just 9 months and sustained for 3 years. ► Personally selected to manage critical relationships with celebrities, including Brad Pitt, Jeff Gordon, Uma Thurman, Tiger Woods, and with major agencies, including IMG and William Morris. ► Negotiated speaking engagements for TAG Heuer CEO at Harvard, several key industry associations, and other notable organizations. ► Cut marketing and communications costs by 40% with start-up and leadership of LVMH Watch & Jewelry’s first-ever internal PR department.

TAG Heuer USA & CanadaManager of Public Relations

Mar. 2003 - Mar. 2005Greater New York City AreaManaged high-profile PR campaigns throughout North America for preeminent brand and in preparation for promotion to Director – Corporate & Brand Communications.

Hill+Knowlton Strategies -- Global OfficeAccount Executive

May. 2000 - Jul. 2001New York, NYOne of a select group of marketing and communication professionals chosen for fast-track leadership development program with this leading international corporate and brand communications agency. Managed key account relationships across diverse market sectors in technology, fine wines and spirits, fashion, and luxury goods.