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Work Background
Perrigo Company plcGlobal Category Manager
Mar. 2022Warsaw, Mazowieckie, PolandCategory: Intimate Hygiene & Dermacosmetics
Brands: Lactacyd, Emolium, Iwostin
Perrigo Company plcSenior Global Brand Manager
Sep. 2020 - Mar. 2022Stockholm, Stockholm County, SwedenCategory: Intimate Hygiene & Dermacosmetics [brand management]
Perrigo Company plcGlobal Brand Manager
May. 2020 - Sep. 2020SwedenCategory: Intimate Hygiene
Perrigo Company plcCentral Lead Hair Care
Mar. 2020 - Dec. 2021Stockholm, Sweden
Perrigo Company plcGlobal Brand Manager
Nov. 2017 - May. 2020Stockholm, SwedenCategory: Medicated Skincare Brand management • Established long-term category and brand strategy pillars on central level which have been applied on local level, in next step yearly update in line with brand condition • Created new consumer communication toolbox for globally available brand (Dermalex/Dermakalm) including offline (TVC, POS) and online tools based on brand strategy • Leaded new design development with full scope of launch and re-launch strategy – cooperation with local markets on re-design stage (Dermalex UK & BE) New Product Development • Build recommendation of new product development within current (dry ski, eczema, psoriasis) and new therapeutically areas (sunscreens, elderly skin) based on the latest trends, Health Care Professionals recommendation/National & European guidelines and consumer insights • Participation in process of new product development (pharmaceutical, medical device, cosmetics): concept creation, consumer testing, new formula development / acquire available formulation, registration/market access & launch • Collaboration with insight and consumer research agency to investigate the latest consumer needs/trends Market cooperation • Day-to-day support for local markets in brand development and strategy execution (Dermalex, ACO Nordics, Biodermal Netherlands, Caladryl Portugal) • Participated in half-year category strategy and status meetings with top management and representatives from key markets (Nordics, UK and BE)
Perrigo NordicBrand Manager
Mar. 2017 - Nov. 2017Stockholm, SwedenProject Management
• Prepared launch plan for product on the new market included coordinate preparation with consultant and specialists reimbursement application for health authority
• Planned and prepared design strategy for new SKUs Strategic Marketing Skills
• Coordinated brand plan execution in two countries (Finland and Norway), developed brand promotion plan for high season (Finland)
• Researched and monitored new market
Perrigo PolandJunior Brand Manager
Mar. 2016 - Mar. 2017Warszawa, woj. mazowieckie, PolskaStrategic Marketing Skills
• Recommended and prepared annual brand plans • Prepared and presented regular business review updates Project Management
• Coordinated brand plan execution New Product Development
• Prepared full launch recommendation
• Invented and developed a new products strategy
Perrigo PolandMarketing Assistant
Jun. 2014 - Mar. 2016Warszawa, woj. mazowieckie, PolskaMedia Plans and Communication Development
• Coordinated, under Category Manager’s supervision, advertising campaign production
• Prepared recommendation, together with media house, for advertising campaigns Digital Marketing
• Conducted and implemented digital communication for brands Analytical Skills
• Analyzed brands’ market and media performance
• Formulated and presented brands’ results
MSDMarketing Assistant
Aug. 2013 - Sep. 2013Warszawa, woj. mazowieckie, PolskaStudent internship at MSD Polska in the MCC department Responsibilities:
• Preparing promotional materials for pharmaceutical representatives for the sales cycle
• Updating the website, updating information contained therein, and graphic changes
• Help with arranging training trips for the entire MCC department
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