Paula Malaczek - Global Category Manager, Perrigo

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Work Background

Perrigo Company plcGlobal Category Manager

Feb. 2022Warsaw, Mazowieckie, PolandCategory: Intimate Hygiene & Dermacosmetics Brands: Lactacyd, Emolium, Iwostin

Perrigo Company plcSenior Global Brand Manager

Sep. 2020 - Feb. 2022Stockholm, Stockholm County, SwedenCategory: Intimate Hygiene & Dermacosmetics [brand management]

Perrigo Company plcCentral Lead Hair Care

Feb. 2020 - Dec. 2021Stockholm, Sweden

Perrigo Company plcGlobal Brand Manager

May. 2020 - Sep. 2020SwedenCategory: Intimate Hygiene

Perrigo Company plcGlobal Brand Manager

Nov. 2017 - May. 2020Stockholm, SwedenCategory: Medicated Skincare Brand management • Established long-term category and brand strategy pillars on central level which have been applied on local level, in next step yearly update in line with brand condition • Created new consumer communication toolbox for globally available brand (Dermalex/Dermakalm) including offline (TVC, POS) and online tools based on brand strategy • Leaded new design development with full scope of launch and re-launch strategy – cooperation with local markets on re-design stage (Dermalex UK & BE) New Product Development • Build recommendation of new product development within current (dry ski, eczema, psoriasis) and new therapeutically areas (sunscreens, elderly skin) based on the latest trends, Health Care Professionals recommendation/National & European guidelines and consumer insights • Participation in process of new product development (pharmaceutical, medical device, cosmetics): concept creation, consumer testing, new formula development / acquire available formulation, registration/market access & launch • Collaboration with insight and consumer research agency to investigate the latest consumer needs/trends Market cooperation • Day-to-day support for local markets in brand development and strategy execution (Dermalex, ACO Nordics, Biodermal Netherlands, Caladryl Portugal) • Participated in half-year category strategy and status meetings with top management and representatives from key markets (Nordics, UK and BE)

Perrigo NordicBrand Manager

Mar. 2017 - Nov. 2017Stockholm, SwedenProject Management • Prepared launch plan for product on the new market included coordinate preparation with consultant and specialists reimbursement application for health authority • Planned and prepared design strategy for new SKUs Strategic Marketing Skills • Coordinated brand plan execution in two countries (Finland and Norway), developed brand promotion plan for high season (Finland) • Researched and monitored new market

Perrigo PolandJunior Brand Manager

Mar. 2016 - Mar. 2017Warszawa, woj. mazowieckie, PolskaStrategic Marketing Skills • Recommended and prepared annual brand plans • Prepared and presented regular business review updates Project Management • Coordinated brand plan execution New Product Development • Prepared full launch recommendation • Invented and developed a new products strategy

Perrigo PolandMarketing Assistant

Jun. 2014 - Mar. 2016Warszawa, woj. mazowieckie, PolskaMedia Plans and Communication Development • Coordinated, under Category Manager’s supervision, advertising campaign production • Prepared recommendation, together with media house, for advertising campaigns Digital Marketing • Conducted and implemented digital communication for brands Analytical Skills • Analyzed brands’ market and media performance • Formulated and presented brands’ results

MSDMarketing Assistant

Aug. 2013 - Sep. 2013Warszawa, woj. mazowieckie, PolskaStudent internship at MSD Polska in the MCC department Responsibilities: • Preparing promotional materials for pharmaceutical representatives for the sales cycle • Updating the website, updating information contained therein, and graphic changes • Help with arranging training trips for the entire MCC department