Perrigo Company plcGlobal Brand Manager
Nov. 2017 - May. 2020Stockholm, SwedenCategory: Medicated Skincare Brand management • Established long-term category and brand strategy pillars on central level which have been applied on local level, in next step yearly update in line with brand condition • Created new consumer communication toolbox for globally available brand (Dermalex/Dermakalm) including offline (TVC, POS) and online tools based on brand strategy • Leaded new design development with full scope of launch and re-launch strategy – cooperation with local markets on re-design stage (Dermalex UK & BE) New Product Development • Build recommendation of new product development within current (dry ski, eczema, psoriasis) and new therapeutically areas (sunscreens, elderly skin) based on the latest trends, Health Care Professionals recommendation/National & European guidelines and consumer insights • Participation in process of new product development (pharmaceutical, medical device, cosmetics): concept creation, consumer testing, new formula development / acquire available formulation, registration/market access & launch • Collaboration with insight and consumer research agency to investigate the latest consumer needs/trends Market cooperation • Day-to-day support for local markets in brand development and strategy execution (Dermalex, ACO Nordics, Biodermal Netherlands, Caladryl Portugal) • Participated in half-year category strategy and status meetings with top management and representatives from key markets (Nordics, UK and BE)