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Work Background
Biodesix, Inc.Senior Manager - Events Marketing
Aug. 2023 - Sep. 2024Louisville, Colorado, United Statesโก๏ธLed the strategic planning, execution, and management of in-person and virtual events from concept to completion, including site selection, design, content, budgeting, timelines, vendor management, client partnerships, and logistics. ๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: โข Developed and implemented event strategies for in-person and virtual events, including content creation and speaker preparation, leading to an enhanced customer experience and greater event impact. โข Analyzed event success through data-driven insights by tracking key performance indicators and return on ad spend, resulting in actionable recommendations that enhanced event performance. โข Managed event budgets, optimizing financial resources to align with company objectives, consistently reducing event costs. โข Planned and execution of National Sales Meetings, Presidents Club, and Advisory Boards, using a detailed project management framework, ensuring on-time delivery and alignment with business objectives.
Heather Kemp MarketingOwner and Lead Consultant
Jan. 2015 - Aug. 2023Boulder County, Colorado, United Statesโก๏ธLed a boutique marketing agency specializing in rebranding and reconnecting small businesses with former customers. ๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: โข Strategically partnered with social media content creators by leveraging market research to identify shared audience interests and crafted targeted marketing campaigns that effectively promoted client businesses. โข Successfully helped clients increase the average home sale price from $400,000 to $1.3 million by developing an innovative social media strategy that included engaging content creation and strategic networking โข Increased revenue and built a strong referral network for small business owners by offering comprehensive marketing services, including article writing, website development, and social media management.
Blue Sky BridgeDevelopment Director
Jan. 2014 - Jan. 2015Boulder, COโก๏ธLed and managed fundraising strategies, donor relations, capital campaign, event planning, marketing, and community outreach to expand funding, increase visibility, and promote the organizationโs mission. ๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: โข Developed and implemented an innovative marketing strategy that included a targeted donor communications campaign and social media engagement, leading to a stronger brand presence and increased visibility. โข Successfully orchestrated high-profile publicity fundraising events that surpassed fundraising goals by inspiring donors to support the organization through compelling storytelling and education about its mission and impact. โข Managed a team of fundraising professionals, ensuring effective collaboration with the executive director, board members, and staff, to achieve organizational fundraising goals and strengthen donor relationships.
Silver Maples of Chelsea Retirement NeighborhoodDirector of Sales And Marketing
Jan. 2004 - Apr. 2005Chelsea, Michigan, United Statesโก๏ธLed and managed strategic marketing campaigns, community engagement, and performance analysis to enhance visibility, attract potential residents, and strengthen relationships with stakeholders. ๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: โข Prepared and delivered comprehensive quarterly reports to the board, detailing sales performance, market trends, and strategic recommendations to drive business growth. โข Partnered with senior leadership to design and execute marketing strategies that supported the companyโs vision, resulting in improved ROI by strategically allocating resources to high-impact initiatives.
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