Fábio Avenoso

Designer and Creative Manager @Design Versus

Brazil💸 MarketingCreative ProducerUX/UI DesignerGraphic Designer🐦 DesignCommunication DesignerBrand DesignerBrand Marketing ManagerPresentation Designer

Fábio Avenoso is a highly skilled and experienced Designer and Creative Manager at Design Versus. He has a proven track record in creating and implementing innovative design strategies that enhance brand visibility and customer engagement. Fábio's strong leadership skills, coupled with his expertise in various design software, have significantly contributed to the company's success. His ability to balance creativity with practicality ensures that all design projects are not only aesthetically pleasing but also functional and user-friendly. Fábio's commitment to continuous learning and adaptation to emerging design trends makes him a valuable asset to Design Versus.

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Work Background

PravalerCreative Manager / In-House

May. 2023 - Jan. 2024São Paulo, São Paulo, Brazil · HybridLarge-scale startup. Largest private student financing and third-largest scholarship marketplace in Brazil. • Managed the in-house agency, leading 13 professionals of different profiles: designers, illustrators, motion designers, videomakers, copywriters, and client service. • Responsible for creative direction, schedule, and final approvals of team deliverables. • Provided visual and verbal direction across all company areas: Marketing, Growth, Trade Marketing, Sales, B2B, Social Media, CX, HR, and Product. • Selected and developed new team members and strategic suppliers. Key Deliverables: • Coordinated repositioning projects and new brandings for B2C, B2B, and Marketplace (Amigo Edu). • Planned, creatively directed, and implemented new brand systems: CRM, Social Media, Motion Design, Growth, Trade Marketing, Print, and Institutional. • Presented new branding projects and campaigns to the entire company. • Planned, budgeted, and executed campaigns.

PravalerBrand Design Manager

May. 2022 - May. 2023São Paulo, Brazil• Managed the Design and Audiovisual team, comprising designers, illustrators, motion designers, and a videomaker. • Responsible for creative direction, schedule, and final approvals of team deliverables. • Provided visual direction across various company areas: Marketing, Growth, Trade, Commercial, B2B, Social Media, CX, and HR. • Selected and developed new team members and strategic suppliers. Key Deliverables: • Created and structured the Pravaler Design and Audiovisual team. Hired new team members. • Established work methodologies: task organization, schedule, and file documentation system. • Structured the new brand architecture of Pravaler. • Planned, budgeted, and executed the new branding project.

FAAP - Fundação Armando Alvares PenteadoBrand Design and Brand Strategy Manager

Jan. 2021 - May. 2022São Paulo, BrazilOne of São Paulo's most traditional colleges, including MAB (Brazilian Art Museum), Teatro FAAP, and Artistic Residence. • Managed strategic suppliers: branding agencies, ATL, BTL, and audiovisual producers. • Responsible for creative direction in marketing for the Foundation, colleges, MAB, and Teatro FAAP. • Leadership of the strategy and research team. • Designed all websites managed by Marketing. Key Deliverables: • Planned, coordinated, and implemented the new branding project (Silver Ray at LAD Awards 2023 - Latin American Design). • Conducted in-depth research (qualitative and quantitative) to define personas. • Creative direction for Graduation, College, and Postgraduate campaigns. • Architecture and design of new MAB and Artistic Cultural Residence websites. Designed the new Postgraduate website in partnership with UOL Edtech.

FAAP - Fundação Armando Alvares PenteadoCreative Manager

Sep. 2020 - Dec. 2020Sao Paulo, Brazil• Managed the creation team, consisting of designers and copywriters. • Responsible for visual and verbal direction, schedule, and final approvals of deliverables for Marketing, Growth, Trade, Commercial, B2B, Social Media, and Product areas. • Selected and developed strategic suppliers and partners. Key Deliverables: • Created and structured work methodologies: task organization, schedule, and file documentation system. • Implemented productivity tools across the Marketing department: Asana, Slack, and Google Drive. • Designed and created online and offline campaign pieces for B2C and Postgraduate.

Quero EducaçãoSenior Brand Designer

Dec. 2018 - Feb. 2020São José dos Campos, São PauloOne of Brazil's largest EdTechs and one of the 50 startups with the greatest impact in Latin America by the WEF - World Economic Forum. Its main product, Quero Bolsa, is the largest education marketplace in Latin America. • Designed and created online and offline market campaign artwork for B2C and Postgraduate. • Member of the in-house team that planned and created the company's new branding. • Responsible for motion design. Created intros, graphic packages, and animated identities for YouTube. • Oriented and trained junior professionals. Key Deliverables: • New Brand Book Concept and layout. • New design system for the email sequence (Graduation, Postgraduate, Schools, Languages, and customer journey). • Created and structured naming systems, file documentation, and libraries and assets used by branding and product teams.

Ateliê de PropagandaSenior Art Director

Nov. 2018 - Dec. 2018São Paulo Area, BrazilDesigned the wireframe and the new UI for Lenovo World's home website (web portal for Lenovo employees in Brazil). Lenovo is the biggest computer manufacturer in the world. Besides some other minor projects I'd worked on for Lenovo, I also worked on the new branding for Brasfort, a big home hardware supplier.

Design VersusCreative Art Director

Oct. 2006 - Nov. 2018São Paulo Area, BrazilDesign Versus is a multidisciplinary graphic design studio, located in São Paulo. As Creative Director and Graphic Designer, I developed dozens of branding, digital, retail, and editorial design projects. For five years I developed several digital cross-media products for SEB COC Education Group. In partnership with architecture companies, I also led several identity projects focused on retail and branding.

Qui Qui BiscuitCo-owner and Creative Director

May. 2004 - Nov. 2018Qui Qui Biscuit ® was born from my wife’s unique vision for a playful universe. In 2004 she created her own cute girlish class of characters for the Brazilian licensing market. And it all has gone quite fast since then, reaching Latin-American markets by 2008. Since then, I've been acting like a creative consultant for the brand strategy.

Universidade Anhembi MorumbiProfessor | Postgraduate Course | Art Direction for Contemporary Media

Aug. 2013 - Dec. 2013São Paulo Area, BrazilBased on my experience and professional area, the Head of Department invited me for teaching concepts and principles of art direction applied to a project presentation, with emphasis on using motion design techniques and animated typography.

Szabo StudioCreative Director

Mar. 2004 - Sep. 2006São Paulo Area, BrazilAs Design Manager and Creative Director, I coordinated a creative team of six designers and illustrators. Led a range of projects, creating school collections (notebooks, backpacks, and diaries) for brands like Marvel, Warner, Mattel, Santoro, Abril, Jandaia, and Risca. Working in partnership with retail architecture firms, I created the brand identity and signage projects for Avon and Shopping MidwayMall.

MP3 BrasilLead Designer

Jan. 2003 - Jan. 2004As lead graphic designer, I worked on motion design, print, branding and other graphic design projects.