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Work Background
PUMA GroupPartnership Clubs Specialist/Coordinator
Dec. 2018 - Sep. 2022São Paulo, Brazil√ Management of every step related to Palmeiras products - from conception, assortment definition, pricing, local and imported product development, campaign creation, launch activations, and follow-up of sales/extra production after products are released. This process is always in alignment with season calendars and company’s processes, ensuring full control of the club's affairs;
√ Verification of all and correct execution regarding contractual rights/benefits, in order to maintain the strategic agreement signed between the parties.
√ Operationalization and execution/evolution of the unique sponsorship project for women's Palmeiras Palmeiras, with the focus of contributing to PUMA's - She Move Us project within football. Highlights 1st Contract (2019-2021)
√ Sales records in the 3-year contract of any partnership with S.E. Palmeiras.
√ “Green is the color of envy” - the first campaign of the partnership between SEP & PUMA, which won two Effie Brasil 2019 category prizes.
√ Longest club performance cycle with any sports brand.
adidas BrazilSports Marketing Operations Supervisor
Apr. 2017 - Mar. 2018Barueri, São Paulo, Brazil√ Elaboration and control of products forecast – responsible for purchasing and sending VIK (value in kind) to all athletes/clubs.
√ Budget control - control of expenses with VIK, launches of new uniforms and new boots and P&L's.
√ Responsible for administrative functions, such as paying athletes/clubs & finalizing contract bureaucracy.
adidas BrazilSr Specialist Local Club's
Apr. 2014 - Mar. 2017√ Elaboration and control of all clubs' products forecast – responsible for the purchase and sending of VIK (value in kind) to the clubs (Palmeiras, Fluminense, Sport Recife & Flamengo).
√ Budget control – control of expenses with VIK, launches of new uniforms, and P&L of clubs.
√ Endorsement & Relationship – responsible for product endorsement & main relationship contact between sponsored football clubs & adidas.
Momentum Sports BrasilSports Marketing Analist
Jun. 2011 - Apr. 2013São Paulo, Brazil√ Creation of marketing projects, such as athletes sponsoring and sporting events.
√ Management of social media, athlete websites and Stock Car Fast Laps website - posting news, creating promotions and posting game and event calendar.
√ Coordination of sporting events with athletes and support in the pre-production of 6hr of SP – LeMans Series automobile event.
√ Developed weekly athletes' agenda and created internal newsletter with news/highlights from the sports market.
√ Administrative functions, such as payments, service providers and event logistics.
C.M. Capital MarketsFront Office Assistant - Fixed Income Department / Intern – Economy Department
Feb. 2007 - Jun. 2009São Paulo,Brazil√ Administrative Support to the Fixed Income Desk - being responsible for system billing operations, relationship with the clients for confirmations of trades carried out and disclosing daily reports of negotiated prices, both to clients and to financial institutions.
√ Elaboration of reports used daily and weekly monitoring of the market and presentation of monthly results of the Fixed Income area of the company.
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