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C-level Executive
Geos
Work Background
Career BreakTravel
Oct. 2023 - Jun. 2024Taking a mini-sabbatical to focus on family, travelling and personal wellbeing.
Turundajate Liit / Estonian Marketing AssociationBoard Member
Jun. 2023 - Jun. 2024Hybrid
HttpoolHttpool Estonia Country Manager (CEO)
Sep. 2019 - Sep. 2023TallinnFacebook, TikTok, Reddit, Amazon, Snapchat, Twitter, Spotify and Digital Turbine Authorized Sales partner in Estonia. Key responsibilities:
- Developing and managing internal and external strategic relationships.
- Developing and implementing sales pipelines for ad platforms represented by Httpool (Facebook, LinkedIn, Twitter, Snapchat and many more).
- Consulting partners and clients on how to leverage ad platforms represented by Httpool (Facebook, LinkedIn, Twitter, Snapchat etc.) with the objective of growing their business or delivering business and marketing objectives.
- Educating advertisers and agencies on FB and LinkedIn products through onsite presentations and one-on-one training.
- Tracking revenue performance across the business portfolio.
- Growing the company turnover from 9mio (2019) to 200mio (2022).
- Taking responsibility over the commercial success, full accountability and strategic steering of short-term and long-term KPIs of Httpool Estonian office.
- Leading, supporting, and developing a team of Client Partners and Client Solutions Managers (team of 20 people).
- Recruitment Lead for Httpool Estonia.
- Marketing support to Httpool Baltics/Nordics Marketing.
- PR support for Httpool Global.
Httpool BalticsFacebook Lead Estonia
Jul. 2019 - Nov. 2022Facebook Authorised Sales Partner in Estonia.
CaratAccount Director
Sep. 2017 - Jun. 2019Tallinn, EstoniaKey responsibilities:
- Managing client portfolio (large international and local clients, incl Tallink, Luminor, Philips, Storck, Yandex, Qvalitas)
- Budgeting (up to 800 000 EUR/year)
- Developing and implementing online/offline media strategies
- Pitching for new clients
- Onboarding new clients
- Post-campaign reporting
- Co-operation with Dentsu Network (Carat´s holding company) worldwide teams and offices
- Close co-operation with local online/offline media channels
- Leading a team of offline/online planners
Selver Tallinn Volleyball ClubGeneral Manager
May. 2015 - Feb. 2016Key responsibilities:
- Managing Selver Tallinn Volleyball Club (men´s first league volleyball team, children/youth department - 550 children/youngsters, 25 volleyball coaches and Beach Volleyball Centre with 8 courts)
- Developing and implementing company´s overall strategy for 2016
- Budgeting
- Implementing marketing activities
- Maintaining good relationships with club´s sponsors
- Finding new co-operation possibilities with potential sponsors
- Co-operation with media channels
- Mentoring employees
- Organizing volleyball first league events in Tallinn Additional information:
- Contractual employment for negotiated project (strategy and budgeting)
Nordic Beach OÜSenior Project Manager
Feb. 2014 - Aug. 2017Tallinn, EstoniaKey responsibilities:
- Local project lead in developing indoor beach hall Tallinn Teras Beach (1500sq m) www.terasbeach.ee - Developing marketing and sales plans
- Recruitment
- Event management
Scandinavian Fuel CompanyMarketing and Product Manager
Jul. 2012 - Dec. 2014Tallinn, EstoniaKey responsibilities:
- Developing and implementing marketing strategy in accordance with sales department for Science In Sport (SiS) sports nutrition brand, ProBar organic energy bars and Fuelbelt performance gear
- Planning marketing activities in Estonia and Latvia
- Budgeting
- Conducting market research
- Managing social media channels
- Organizing marketing and sales activities abroad (Finland, Sweden, Latvia), including participation at trade fairs
- Cooperation with product development department
- After sales customer service
- Managing sales network for ProBar Accomplishments:
- Developing CVI for Scandinavian Fuel Company
- Cultivating SiS to be the leading sports nutrition brand in Estonia
SEBMarketing & PR Project Manager
May. 2008 - Apr. 2014Tallinn, EstoniaKey responsibilities:
- Developing and implementing marketing and PR strategies for the small investments and pension department
- Budgeting (up to 300 000 EUR/year)
- PR activities (articles, interviews, notifications to press etc)
- Constructing marketing materials, including direct mail, POS, TVC-s etc.
- Close cooperation with media- and creative agencies
- Part of the SEB Tallinn Marathon organizing team
- Project manager for "Ajujaht" / "Brain Hunt"- the largest competition of business ideas in Estonia Accomplishments:
- Finalist in "Kuldmuna" marketing communication competition with a TV advertisment for pension funds in 2010.
Estonian Business SchoolMarketing Manager
Jan. 2007 - Apr. 2008Tallinn, EstoniaKey responsibilities:
- Developing and implementing marketing and sales strategy for EBS Executive Training Centre and alligating it with EBS Group objectives
- Developing marketing budget for EBS Executive Training Centre
- Coordinating media plans
- Compiling all marketing and sales materials for EBS Executive Training Centre
- Supporting EBS Executive Training Centre CEO in daily activities
- Supporting Estonian Business School central Marketing Manager in daily activities, including developing a new CVI and webpage for EBS. Additional information:
- Headhunting to SEB Bank
LHV PankInvestments Consultant
May. 2004 - Oct. 2006Tallinn, EstoniaKey responsibilities:
- Administering customer database
- Telemarketing
- Private consultations on investment opportunities for small and medium investment portfolios
- Supporting marketing department with sales activities
- Customer service at LHV customer office Accomplishments:
- Preparing and conducting a very successful Tallink IPO in 2005. Additional information:
- Conducted a survey for LHV on local pension funds for Master´s thesis.
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