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Work Background
MakedaMarketing and Communication Consultant
Oct. 2024City of Johannesburg, Gauteng, South Africa
MIGHTY ALLYProject Manager
Mar. 2023 - Sep. 2024City of Johannesburg, Gauteng, South AfricaMighty Ally builds nonprofit and foundation brands that maximize funding and advance social justice. Through consulting, training, and Brand Bootcamp, we deliver our inside-out Four A’s framework. Including theory of change (ambition), positioning strategy (approach), marketing communications (amplify), and strategic planning (align). We’re a nonprofit B Corp. Our focus is on the growth and early stage. We’re a catalyst between doers and donors. And we have unmatched international perspective for a purposefully small team. Our target? Build 5,000 bold brands — with 50 clients reaching $50M in size — that advance social justice for 500M people. Brand first, funding second.
Shingai GroupHead: Marketing and Commercial
Sep. 2021 - Apr. 2023City of Johannesburg, Gauteng, South Africa
African BasketHead: Marketing and Commercial
Sep. 2021 - Feb. 2023City of Johannesburg, Gauteng, South AfricaAfrican Basket is a destination retail store specialising in bringing the taste of home to customers and consumers, through the sale of foods from around the continent. My current key responsibilities include: * The launch of AB Money, a desk within the company that provides key financial services for expat communities. * To lead and manage the marketing team and creative studio * To develop the overall yearly marketing strategy and accompanying budget for overall yearly marketing activities * To lead and manage marketing eexecutions through below-the-line, in-store and digital marketing strategies, concepts, and tasks on a daily, weekly and monthly basis. - To lead the development of new products from a concept, tasting/ testing, and packaging perspective * To lead and champion the rebrand of African Basket stores * To collect and consolidate marketing and audience insights * Part of the team collecting new market insights and development for African growth through sourcing new and desired products as well as facilitating collaborations between African Basket and multiple suppliers * Management of the online store platform www.africanbasket.com
Black Powder AgencySenior Content Manager: Digital
Apr. 2021 - Sep. 2021City of Johannesburg, Gauteng, South AfricaDigital brand strategy
Content strategy development
Customer engagement strategy and implementation
Content planning Senior copywriter - Web, Social Media, Blog and Email
Paid media campaign management
Campaign reporting. Brands managed include: SES, DisChem, Schick, African Basket, Makwa IT, Oxycell
Alvi GordonExecutive Business Consultant
Oct. 2020 - Mar. 2021Johannesburg, South AfricaExecutive consultant responsible for: Staff management (with HR and mentorship elements)
Client service
Financial planning and budgeting
Through the line head strategist
Through the line campaign management
Creative Direction
Senior Copywriter Clients serviced: Wild Bean Cafe (BP), Uber Eats, McDonalds
MyKitchinMarketing Communications Consultant
Aug. 2020 - Mar. 2021Johannesburg Metropolitan AreaI developed the brand strategy and rollout for MyKitchin. Responsibilities included:
Brand strategy
Brand, logo and CI development
Budgeting
Merchandise coordination
Content planning, directing and creation
Website development and writing
Altivex Creative Foundry, South AfricaSenior Content Strategist
Feb. 2019 - Jan. 2021Johannesburg Area, South AfricaBrand Strategy
Digital and Social Media Content Research and Strategy
Senior Copywriter- Web, Social Media, Blog and Email
Reporting and Analytics
Content Creation
Campaign Management
Strategic Planning Clients include: SES, AMKA (Sofnfree), AB inBev (Flying Fish), Rush, Ask Afrika, Wonderful Zimbabwe
Pomegranate MediaDigital Media and Research Specialist
Sep. 2018 - Apr. 2019Johannesburg Area, South AfricaPomegranate Media was formally known as Endemol Shine Africa, previously Endemol Africa, my role was therefore a continuation of the role below at Endemol Shine Africa with a slight increase in responsinility. Brand strategy
Digital strategy and content planning
Digital Analytics
Social Media content creation and copywriting
Digital communication
Digital reporting
Research- Telmar and desktop
Digital content creation
Social Media Management
Community Management
Production Research Content Production
Media research and reporting (Telmar) Campaigns and shows include: Isidingo, Tempy Pushas, Mamello, It's Ok We're Family.
Clients Include: SABC 1, SABC 3, eNews
Endemol Shine AfricaDigital Media and Research Specialist
Feb. 2017 - Dec. 2018Johannesburg Area, South AfricaDigital Analytics
Digital strategy and content planning
Digital and Social Media content creation, direction and copywriting
Digital communication
Digital reporting
Research- Telmar and desktop
Social Media Management
Production Research Production
Community management Campaigns and shows include: Isidingo, Tempy Pushas, Mamello, It's Ok We're Family.
Clients Include: SABC 1, SABC 3, eNews
Endemol Shine AfricaYouTube Channel and Talent Manager
Dec. 2015 - Jan. 2017Johannesburg Area, South AfricaA wonderful position with a birds eye view of production for digital distribution.
Daily responsibilities include:
-Management of a team of 10 interns who are the production team for digital channels
- Production management of all shoots for YouTube
- Daily analysis of YouTube channels
- Monthly reporting on performance of YouTube channels - Recommendations through research and analysis of research
- Insight into the behind the scenes working of YouTube as a digital platform, how to monetize and create meaningful content in order to advance audience growth
- Monthly reporting on all channels- developed and to be developed
- Strategic planning
Endemol Shine AfricaPersonal Assistant to the CEO
Jan. 2015 - Dec. 2015Johannesburg Area, South AfricaAdministration
Office Management
Endemol Shine AfricaFreelancer- Head of Research, Contestant Coordinator
Jun. 2014 - Dec. 2014Johannesburg Area, South AfricaContent Creation
Social and Market Research
Contracting
Administration
Team management
K'emilFounder
Oct. 2012 - Jun. 2014Pretoria Area, South AfricaK'emil is a clothing company focused on contemporary outer apparel. For the period stated, I worked on: Creating strategies for the company- including social media, marketing, production and all of the accounting systems. Pattern design Relationship building and maintenance Sales Clothes were marketed and sold to individuals. It is on hold at the moment as it is no longer viable to make once- off items for fewer people and plans for higher distribution volumes are in process.
Child Future AfricaPrograms Manager
Jan. 2012 - Jan. 2012Harare, ZimbabweProgram evaluation Strategy- Yearly strategy Event planning- Organizing of the annual marathon that is the main form of awareness raising for the organisation Daily management of all programs including: Children's homes, CFA Farm, Fundraising, Head - Office (management) Fundraising proposals to other foundations and companies Company spokes person for all communication (radio, television, written press), media liaising, writing and editing press releases. Social Media Management
Gender LinksGender and Governance Officer, Research Consultant
Jan. 2010 - Jan. 2014JohannesburgGender Links (GL) is a Southern African organisation committed to a region in which women and men are able to participate equally in all aspects of public and private life in accordance with the provisions of the Southern African Development Community (SADC) Protocol on Gender and Development. 2010- 2011: Gender and Governance Officer where duties included- Conducting the 10 year evaluation of Gender Links through the Monitoring and Evaluation department which focused on field data collection, subsequent analysis as well as reporting with recommendations on all SADC countries. All published in GL@10. Coordinating of the Gender and Governance department leading 10 teams in SADC. Financial reporting of all 10 SADC based teams Coordination of Gender Governance summit including: Managing submissions, logistical arrangements (accommodation, flights and transit for over 400 people from SADC) Continuous communication with all stakeholders regarding programming developments with a key focus on submission of research and answers to research questions. Training of SADC office staff on field research conducted for monitoring and evaluation purposes Programme reporting All Care Work research for program purposes Proposal and training package research for all departments SPSS data analysis As a consultant: Developed the 2012 Situation Analysis on GBV for the SADC Gender Unit distributed during a conference held in Johannesburg in the same year. Conducted over 100 monitoring and evaluation interviews for Zimbabwe Local Government Summit and SADC Local Government Summit- 2012 Research completed for 2012 Care Work Chapter for South Africa- Barometer: SADC Gender and Development Monitoring and evaluation of the pilot Women in Politics training 2011 Research for HIV and AIDS chapter 2015 for Barometer: SADC Gender and Development Research for Health chapter 2014 for Barometer: SADC Gender and Development
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