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Network Power<100 people
Roles
๐Ÿ’ธ100%
Marketing
๐Ÿ‘100%
Sales & BizDev
๐Ÿงจ100%
Consulting
Geos
๐Ÿ‡บ๐Ÿ‡ธ100%
United States
Work Background
Director of Growth Strategy
ConfidentialDirector of Growth Strategy
Jan. 2020Tampa, Florida
Director of Sales
Hosts GlobalDirector of Sales
Oct. 2015 - Oct. 2018Washington D.C. Metro AreaAs director of the small and focused sales and event team, my expertise in successfully creating and implementing strategic and efficient event/meetings/conferences, coaching and developing employees, and managing business development + marketing efforts allowed me the ability to drive growth, operations and overall corporate performance. In this role, I was able to develop new vertical markets for long term sustainable revenue. I created and developed team engagement and projected business development with year over year revenue growth. I provided leadership in the creation and installation of structure, procedure, strategy, logistical oversight and direction. 2016 "WE" Award Winner โ€ข The WE award introduced in 2016 recognizing those that volunteer for committees, initiatives, and contribute to making WE the focus and go beyond their own unit to serve all. Nominations are not accepted for this and winner is recognized and selected by the Hosts Global CEO.
Director of Sales
Main Event CaterersDirector of Sales
Jan. 2012 - Sep. 2015Arlington, VAI was promoted to provide leadership and direction in the wake of the Director of Sales' departure one year prior. Redressing longstanding operational and cultural shortfalls, I quickly turned around the sales division, created new protocols and procedures, and defined and staffed new positions, including a Director of Sales/Business Development position, which I assumed. I built and developed a top-performing team of 15 to drive event sales, operations, and administration. As a subject matter expert in the Washington, DC event space, I provide counsel to senior leaders and partner with the owners, General Manager, and CFO to develop business-building strategies and advance sales capabilities. I am responsible for all sales and business development functions and work closely to assist in guiding staff, warehouse, kitchen, and beverage division. * In a few short years, pushed the business beyond the $5M mark to $10.5M, generating astounding sales growth through strategies and efficiencies that positioned the company for competitive distinction at a higher market level. * Delivered 134% to plan on individual portfolio in 2012. * Built sales team structure and event management workflow to facilitate prompt handling of all event sales and program details. * Developed training program for new hires and infused culture with a sense of urgency, openness, and sophistication to drive client business and retention. * Elevated company's brand reputation and deepened client trust through strategic public relations efforts.
Event Designer (Account Executive)
Main Event CaterersEvent Designer (Account Executive)
Sep. 2009 - Dec. 2011Arlington, VAHitting the ground running, I spearheaded corporate events management in the greater DC area. I supervised onsite staff and contractors and served as liaison for VIP/highly visible event programs. Key responsibilities included sourcing, proposals, contracting, negotiations, planning, itinerary, event registration, workflow, logistics, legal, risk, policy adherence, third-party management, reporting, and post-event reconciliation. By applying innovation, outstanding communication and organization skills, and exemplary work ethic, I always exceeded sales goals, growing my portfolio from the ground up to $1.2M in corporate event sales. * Developed marketing strategies and structure that drove top-of-the-mind brand visibility and boosted efficiencies. Campaigns were implemented company wide. Notable contributions were the creation of a weekly newsletter showcasing company activities and a branded gift drop called "Inspired Ingredients" featuring in-house culinary creations. * Revived dormant accounts by nurturing relationships with prior clients, and solidified key relationships with industry groups and other third parties. * Leveraged huge network of contacts in the corporate planning industry to drive business. * Trained and developed sales associates to consistently meet/exceed sales goals, and provided guidance at the marketing, solution, and event level.
Senior Program Manager
Capital City Events, Inc.Senior Program Manager
Jul. 2004 - Sep. 2009Kensington, MDEvent Design, Management and Execution Senior Program Manager, 2008 - 2009 Program Manager, 2006 - 2008 Event Coordinator, 2004 - 2006 I was hired as one of the first employees of the company and promoted through positions of increased responsibility. With involvement in every facet of the business, I forged new ground to develop and grow this full-service, local destination management (corporate planning) company. With responsibility for recruiting, training, and developing new members, I built and led a team of 5 associates across the full scope of services, ranging from venue sourcing through meeting management to on-site execution and post-event reconciliation. I built and nurtured client relationships, managed the largest accounts, and served as the primary face of the operations team for clients. * Manage a pharmaceutical company's conference with 2,500 attendees in Washington, DC. Captured repeat business by providing a best-in-class event experience. Per special client request, traveled with client out of state and single-handedly designed, planned, and executed their annual events based on initial success. * Spearheaded successful 450-person dine-around at 25 classic restaurants in the DC area for a prominent law firm, orchestrating program from planning through execution. * Coordinated programs for multiple VIP/highly visible events, including non-profit fundraising events, large-scale corporate conferences, inaugurations, and other high-security special events hosting political luminaries such as Bill Clinton, Hillary Clinton, George, W. Bush, and George, H. W. Bush. * Planned and managed high-profile branding program for the Dannon Company to support the re-launch of their new product line. Partnering with Marketing, designed and developed a sports theme and executed a special event for 1,200 people at the Mandarin Oriental Hotel.
Sales Associate / Department Visual Consultant
NordstromSales Associate / Department Visual Consultant
Apr. 1999 - Jun. 2004Bethesda, MD

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