Victor Rosales

Co Founder / CIO @Integrated 3PL

🏦 Finance🔥 Startup Founder💸 Marketing✔️ ITCRM managerSolution Integrator💼 C-level ExecutiveCEOCTOSystem ArchitectAdvisorFounderProduct Consultant

A seasoned CIO/VP IT / Co Founder and Digital Transformation Strategist with over 20 years of experience driving innovation and digital transformation across multinational corporations. With a proven track record in leading multidisciplinary teams worldwide. Driven business expansion and revenue growth in digital and physical products and channels. 1. Global Digital Strategy Leader. • Executed direct-to-consumer digital transformation for 12 retail brands across 8 countries, managing over 1,200 physical stores and 10+ eCommerce websites. • Developed a multi million euro global/regional omnichannel business, integrating eCommerce and Digitally Influenced Store Sales (DISS). 2. Omnicommerce POS Implementation. • Developed and deployed an omnicommerce point-of-sale system across 12 retail brands from the US to Latin America. 3. Team Building and Centers of Excellence. • Created a highly talented team in the Americas, establishing Centers of Excellence in Innovation, Digital Strategy & Business Development, Digital Products & Platform Design, DevOps, and DevSecOps. 4. Mergers & Acquisitions (M&A). • Contributed to a €150 million complex long-term M&A deal as America's CIO, leading numerous post-merger integration workstreams. 5. Current Role as Global CIO at Integrated 3PL. • Driving digital transformation by incorporating AI, RPA, and AR to optimize operations and reduce costs. Developing strategic technological alliances to enhance customer experience in eFulfillment, logistics and automated warehousing.

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Work Background

Integrated3PLGlobal CIO

Dec. 2023California, United States / MexicoIncorporating the cutting-edge technology to enhance the customer experienceand bringing new and disruptive solutions for the cross-border logistics /fulfillment / 3PL and help our customer to achieve their success. Driving the digital transformation by means of: - Incorporating AI in the day by day transactions & operations. - Reduce operative costs and increase efficiencies with the use of AI (Artificial Intelligence) and RPA(Robotic Process Automation). - Redifining the warehouse activities with AR (Argumented Reallity) that helping for volumetric co-location and optimizing lead times. - Use of machine learning to exploid the transactional into meaningfu linformation to predict operatonal peacks and bottlenecks. - Select and develop strategic technological alliances with the consolidated and new players in the IT / IOT world.

G-GlobalChief Information Officer

Aug. 2022 - Dec. 2023California, United States , MexicoEnabling the digital transformation within the company and for our customers. Building and deliver the strong and high end technology to our customersproviding the best experience in eFulfillment, logistics, automated warehousing and transport. Achievements: - Optimize OPEX above of 35% by cloud services and digitalization strategy. - Increase the customer NPS from 85% to 92% by leading continuous improvements in the systems/technologies that we provide them. - Increase the operational efficiencies trough implementation of RPA (RoboticProcess Automation) and BPA (Business Process Automation) that reduce thelead time about of 80% in standardized process, increasing operational profitabove of 22%. - Encouraging and empower the IT teams to deliver the best solutions, services and technologies.

GrandVision NVAmerica’s IT Director

Apr. 2021 - Jun. 2022Amsterdam Area , Mexico CityAs a CIO America's region, my role, focus and achievements was: -Led Global Digital Strategy and executed direct-to-consumer digitaltransformation across 12 retail brands in 8 countries; involving 1200+ physicalstores and over 10+ ecommerce websites. - Helped our retail brands to build a multi-hundred million euro Global /Regional omnichannel business involving eCommerce and Digitally InfluencedStore Sales (DISS) online-to-offline. - Develop and deploy a omnicommerce POS (point of sales) for over the 12 retail brands from US to LatinAmerica. - Created a super talented team in the America's region where the mainCoE's are Innovation 15+ people across 3 disciplines (1. Digital Strategy &Business Development; 2. Digital Products & Platform Design, Dev & Delivery;3. DevSecOps). - Deal and contribute a 150+ million euro complex long M&A as a regional board member; leading many complex post-merger integration workstreams across consumer digital, store, marketing, IT Services and Innovation. - Define and create "Centers of Excellence" to increase and accelerate the "time to market" for faster solutions deliveries. - Deploy global initiatives in all America's countries. - Define, design and deploy cloud services within America's to optimize OPEX,increase SLA's, security and accelerate the technologies development. - Encouraging and empower the America’s IT teams to deliver the best solutions,services and technologies.

GrandVision NVCIO LATAM Region

Jun. 2017 - Apr. 2021Amsterdam Area , Mexico City- Standardization the IT landscape along LATAM to reduce and optimize CAPEX and OPEX. - Creation and deploy IT standards in security and DevOps. - Creation of CoE's in Agile, Capacity Management, Security and Shared Services. - Definition and develop a regional point of sales that enables the offline and online experiences to our customers, increasing the customer footprint in all our platforms to enhance their experience, increasing in 47% the Digital Influenced Sales all over LATAM (~40 M Eur). - Increase up to 45% the internet presence in the most important searchengines and social networks.

Grupo HITECCIO / Director de Tecnologías de Informacion

Mar. 2015 - May. 2017Mexico City Area, MexicoResponsible of the technology strategy with highly impact to the business for México and Europe; strategic planning and executive board member. Achievements: - I'm created under my structure the Market Intelligence area in order toachieve strategic goals and metrics. - Increasing the market share from 32% to 42% in six months, increase sales in 12% in a quarter ($ 3 MUSD). - Develop and deploy a global sales tool (multi-platform) to all our sales force and resales. - Reducing the delivery life cycle in a 23% and increase the pipeline accuracy in 20%. - Set group LEAN and KIP's based on balance scorecard. - I implemented a global communications network (VoIP, Cloud services,SAAS, IAAS and PAAS) reducing worldwide IT OPEX in 20% in a year. - Implemented the global information platform based on a "Business Intelligence" solution.

OSRAMGroup CIO

May. 2012 - Mar. 2015Mexico City, MexicoResponsible for Mexico and the Caribbean cluster of all IT assets, practices,application, hardware; plans, programs and projects in facilities and corporateoffices. Set, manage and deploy regional goals for technology according to regional sales, production and distribution strategies. Achievements: - I covered Centro America and the Caribbean cluster, implementing subdistribution system where the sales channels increased its sales up to 15% inone quarter, in Costa Rica, Panamá, Puerto Rico and Mexico. - Define and design a smartphone app caused a growth of 3% in marketshare. - Develop and implement a technology that could translate manual purchase orders from 2nd tier suppliers onto the ERP. – I rolled this out using a Mexico wide roadshow that signed up most the suppliers. - Generating 17% in savings and saving $.8 MUSD. - I implemented for NAFTA region an Innovation Hub called "The Idea Factory", where new ideas take place within a structured methodology and specific goals. We launched under this program four new products and two marketing campaigns.

The Clorox CompanyRegional IT Manager

Oct. 2010 - May. 2012Mexico City Area, MexicoManagement IT resources to design and roll-out in accordance with the corporate standards for all IT related projects. Design and implement key IT systems to support the business like SAP. Build and maintain strategic relationships with key suppliers and service providers in the technical domain, oriented to CAPEX / OPEX optimization. Develop people and high performers for the IT area including operative and strategic positions. Responsible to delegate operational functions and focus onstrategic planning, acting as the IT expert consultant for the management team board. Provide a top technology vision fully compliant with business goals across LATAM. Achievements. - Develop and implement the service desk model to support all SAP operations along LATAM and North America. - Increase the customer satisfaction index up to 95%. - Lead the implementation to the international wireless network to provide thisservice to 14 countries worldwide and 8000 users. - Reduce the OPEX in 37% in one year. - Using a social media campaign, I got rid of $ 1 MUSD worth of surplus supplyfor clients in 2 months, the program then went on to generate 18% more sales in the next 4 months and was rolled out LATAM wide. - I made sure that the benefits were recorded and sold the information of which locations sold more product back to the clients. The company went on to investanother $.5 MUSD in the program. - Develop and implement a brainstorming room for Business Leaders so IT could keep abreast of what initiatives were coming.

Smurfit Kappa GroupIT Manager

Feb. 2010 - Oct. 2010Mexico City Area, MexicoManagement of network design and roll-out in accordance with agreed quality standards for all IT related projects. Design and implement key IT systems to support the business-like SAP. Build and maintain strategic relationships with key suppliers and service providers in the technical domain, oriented to cost reduction and respecting the assigned budget. Develop people and high performers for the IT area including operative and strategic positions. Achievements. - Full IT area reorganization, it was considered jobs descriptions, people developing plans and internal process. - As a result of this project it was increased the customer satisfaction from 85% to 95%. - Increase savings on OPEX to 35% ($.4 MUSD). - It increases the uptime to 99.4% and reduce the internet and MPLS expenses by implementing Quality of Service (QoS). - Servers migration to a cloud environment which reduce the administration costs and hardware provisioning to 35 %.

Ingram MicroRegional IT Manager

Jun. 2007 - Jan. 2010Management of network design and roll-out in accordance with agreed quality standards for all IT related projects. Design and implement key IT systems to support the business. Build and maintain strategic relationships with key suppliers and service providers in the technical domain, oriented to cost reduction and respecting the assigned budget. Develop people and high performers for the IT area including operative and strategic positions. Responsible to delegate operational functions and focus on strategic planning, acting as the IT expert consultant for the Board of Directors. Provide a top technology vision to the company and its employees. Achievements. - Increased LATAM wide ecommerce sales by 25% ($56 MUSD) through online sales. - Reduced by around 30% ($ .6 MUSD) the annual OPEX. - Implemented electronic billing, generating 50% (.3 MUSD) of savings in administration costs. - Implemented a quality plan in the IT service (based on ITIL) and supported a new tool to monitor incidents, reducing by 60% the response time and attention on the incidents. - Develop and implement a "Business Continuity Plan" and a "Disaster Recovery Plan". - Improved the communications platform (increasing the availability of 90% to 99.9%). - Implement policies for appropriate use of computing resources. - Developed the expertise of my staff by developing a career plan and training.

EADSIT Manager

Dec. 2001 - May. 2007Create the IT department for Mexico, design and implement key IT systems to support the business. Build and maintain strategic relationships with key suppliers and service providers in the technical domain, oriented to cost reduction and respecting the assigned budget. Implement secure networks for use of employees and customers. Develop people and high performers for the IT area including operative and strategic positions. Responsible to delegate operational functions and focus on strategic planning, acting as the IT expert consultant for the board of directors. Provide a top technology vision to the company and its employees. Achievements. - Master data migration for SAP R/3 in material management for Mex, Uk, and Germany. - As head of SAP's platform, I implement SAP/R3, being the first company in Mexico with Windows 2000 Advanced Server and SQL 2000 platforms. - Developed computer networks, allowing the connection of regional offices in Mexico City and the headquarters in France. - Implemented ITIL methodology in the direction of Tech Support (Customer Services) and IT area. - Developed a technology plan for the sane to the business strategy of the company. - Obtained ISO 9001 certification. - Increase customer satisfaction through the implementation of ITIL methodology with the implementation of a system for tracking incidents.

Compaq - TEQ RiverlandRegional SAP Delivery Manager

Jun. 1998 - Dec. 2001Mexico City Area, MexicoDeveloping integrated program management plans, managing deadlines, dependencies across initiatives, and coordination of project team activities across LATAM. Defining and agreeing on deliverables and milestones, controlling scope and project financial management. Implemented onsite & offshore project organization, project delivery and client expectation, project risk management. Management experience involving performance evaluation, conflict resolution, establishing objectives and recruitment. Achievements. - Leader of project implementations (new ones and upgrades) of SAP (R / 3 and BW) in countries like Brazil and Argentina. - Increased sales 25% through the implementation of strategies for presales, sales and after sales. - Decrease in a 25% the time to deployment solutions. - Implemented a Business Center, through the application of technology solutions for business, knowledge management, and Distributed Learning (Distance Learning).