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Work Background
Aran Woollen MillsBrand Manager
May. 2021Westport, County Mayo, IrelandAran Woollen Mills is an Irish heritage lifestyle brand based on the West Coast of Ireland. The business was established in 1965 and to this day we manufacture premuim Aran knitwear in Westport, Co Mayo. Our products are sold internationally to trade customers under our Aran Woollen Mills label as well as offering a private label service.
The Lucky OnionHead Of Marketing
Mar. 2019 - May. 2021Cheltenham Responsible for the Marketing and Branding of a dynamic and entrepreneurial portfolio of businesses operating across retail and hospitality. Developing new and scalable business concepts and driving strategic change across the businesses to achieve sales growth.
Dubarry of IrelandInternational Brand & Marketing Manager
Mar. 2014 - Mar. 2019United KingdomResponsible for the Marketing and Brand strategy of this premium performance lifestyle Brand. Acted as brand guardian with responsibility for the production, creation, distribution and marketing of all visual assets. Owned all key agency relationships and outsourced creative teams to deliver on brand briefs, messaging and asset creation. Worked alongside the International Sales and Marketing teams to develop the marketing strategy. Championed Social Media Marketing and Digital Performance Marketing. Managed all Advertising relationships. Working actively with international sales and marketing teams providing materials to enable them to meet their objectives to grow their markets. Establish concepts and art direction for all on and offline activities to support the strategic and objectives of the business Worked closely with the international events team on B2B and B2C events and sales conferences. Negotiated all strategic partnerships and sponsorship agreements.
Enterprise IrelandAdvisor to Key Sector Companies in the UK
Sep. 2011 - Sep. 2013Glasgow/ London, United KingdomEnterprise Ireland is Ireland's investment and company development agency responsible for the development and growth of Irish enterprises in world markets, investing more than €200M annually in indigenous Irish industry. The agency works in partnership with Irish enterprises to help them start, grow, innovate and win export sales on global markets with over 30 international locations, facilitating access to more than 60 countries worldwide. I am responsible for supporting Key Sector Companies. These are established businesses with the potential to grow and develop in international markets. I work with my clients to develop and implement sales and marketing strategies, hone their competitor, channel, and customer strategies; new market assessment; pricing strategy and management; partnering strategies; and proactively seek out new opportunities for my clients. I am a passionate career driven team player who thrives on creating opportunities for businesses to grow and expand their revenue streams with strategic and focused marketing initiatives. I work with highly pressurised executives where trust and confidentiality are paramount assisting them at a strategic level to help them to understand their markets & accelerate growth.
Defy MarketingMarketing & Business Development Executive
Jan. 2010 - Dec. 2010Vancouver, Canada Area
Vancouver Fashion WeekPR Coordinator
Sep. 2009 - Jan. 2010
Ideas CampaignPR Executive
Mar. 2009 - May. 2009Creating Databases, Database management, Media Content writing,
Chambers IrelandPress and Communications Intern
Jan. 2009 - Mar. 2009
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