Maria Luiza Bicudo Silva - Marketing, Suncharms

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Work Background

SUNCHARMS JÓIAS E ACESSÓRIOSBrand Manager

Feb. 2016São Paulo, Brasil● Responsible for the elaboration of the strategic sales plan in the short, medium, and long term, defining goals and means for the company to have high performance results; ● Active participation in the relationship with retail and wholesale customers, ensuring that all activities are based on efficiency, effectiveness, and quality, ensuring greater customer satisfaction and support at all levels; ● Supervision of inventory control of goods, ensuring the adequate availability of products to meet demand; ● Integral coordination of the manufacturing process of new customized parts, ensuring high quality standards; ● Monitoring of the cycle of sending goods, ensuring, and coordinating the expediting with maximum support and excellence until the final delivery of the product; ● Promotional campaigns’ elaboration and implementation, as well as the promotional sites management, optimizing brand visibility; ● Responsible for the images’ selection for use in social networks, contributing to the construction of an attractive and coherent brand image. Main results: Inventory systems Implementation.

audiogeneSenior Commercial Assistant

Jan. 2008 - Jan. 2016● Working in the commercial area, ensuring that all activities are executed in accordance with the policies established by Audiogene and aligned with the business strategy; ● Responsible for the management and maintenance of the company's billing spreadsheet, ensuring accuracy and integrity in financial records; ● Presentation of sales figures by category, providing essential information for analysis and strategic decision making; ● Realization of orders’ spreadsheet by customer, ensuring an efficient monitoring of transactions and facilitating the fulfillment of customer needs; ● Preparation of the sales goals planning, promoting a clear direction for the sales team and contributing to the objectives’ achievement; ● Responsible for the management and control of the inventory’s accuracy, ensuring the correct supply; ● Preparation of management reports and monitoring of KPIs, performing the presentation of results to senior management to support strategic decision making. Main results: Implementation of the Datasul system.

FriboiMarketing Coordinator

Mar. 2004 - Dec. 2007● Working in the marketing area, developing, and supporting the connection between strategy, performance, actions, and market for the priority fronts of the company; ● Coordination and preparation of campaigns, ensuring the effective inventories accuracy; ● Development and promotion of products, focusing on value creation and meeting customer needs; ● Advertising vehicles evaluation, identifying the most effective channels for the dissemination of the company's messages; ● Customer satisfaction surveys, with the aim of collecting feedback and improving the customer experience; ● Management of team objectives and budgets, ensuring the resources’ alignment with the established goals; ● Preparation of reports and monitoring of indicators of the area, to analyze possible strategies and their decision making. Main Results: Implementation of the "Menina Fantástico" project in partnership with the TV program Fantástico (Globo Group), to recruit models from Brazil’s main states, offering a career opportunity, promoting the soap and personal care Albany and Minuano company brands.