Kitchen ChefMarketing and Product Manager
Aug. 2020 - Nov. 2021United KingdomAsian and World Foods Reseller and Supplier across 190+ stores / restaurants o Developed product vision and strategy for all products under kitchen chef brand, including a road map, strategic reviews with departments and recommended initiatives for go-to-market. o Created value proposition, copywriting for online and social channels, coordinated launch of product and stores, established online infrastructure for Kitchen Chef using Shopify platform.
o Set key success metrics for marketing activities. Performed analysis on large datasets with use of QuickBooks and Google Analytics, used to generate actionable insights.
o Expansion through b2b and b2c sale channels (20% increase in sales from previous year through online presence) through my actions and stakeholder alignment. o Delivered marketing strategies to support online platform through Instagram and Facebook, identifying consumer trends – increased direct sales revenue, 231 email/telephone enquiries and brand awareness in the UK and the EMEA market