Henny Soesilowati - Director, Media Lintas Ekosistem

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Work Background

PT. Media Lintas EkosistemFounder

Mar. 2018Greater Jakarta Area, IndonesiaDirector of a Digital Services company

PT. Erajaya Swasembada, Tbk.Head of Channel Policy & Budget Control & Performance Monitoring

Dec. 2021 - Apr. 2024Jakarta, Indonesia · On-site- Develop effective SOP & policies aligned with channel strategy and support system for all sales channel - Responsible to support and monitor regional activities in implementing channel strategy, program initiatives and special projects to improve productivity, sales performance, budget planning and utilization

PT. Teletama Artha Mandiri (Erajaya Group)Head of Channel Retail Partner

Oct. 2020 - Nov. 2021Jakarta, IndonesiaDevelop strategy to improve retail partner (B2B), regional sales team productivity, channel expansion and oversee support system for smooth sales operation

PT. XL Axiata TbkNational Account Manager of Device Partnership

Feb. 2015 - Nov. 2017Greater Jakarta Area, Indonesia · On-site- Develop device bundling portfolio, concept and roadmap to achieve target. - Build executable program in all channels in all regions : implement, monitor, review - Gather device trend, channel insight, landscape, forecasting acquired to explore device penetration in each market

PT. XL Axiata TbkManager Channel Business Process & Infrastructure

Dec. 2013 - Jan. 2015Jakarta, Jakarta, Indonesia · On-site

PT. XL Axiata TbkManager - Channel Infrastructure & Policy

May. 2013 - Dec. 2013Greater Jakarta Area, Indonesia1. Develop plan and strategy for Commerce infrastructure development to achieve sales revenue and targets 2. Develop plan & strategy for infrastructure development for all channel distribution 3. Develop plan and strategy for the availability of Budget CAPEX/OPEX for Infrastructure development and enhancement 4. Develop plan, strategy & implementation for best approach in according to provide excelent infrastructure with cost excelence (included option for Sharing revenue with Partner) 5. Competitor’s infrastructure benchmark and market study in order to provide excellent infrastructure inline with Company’s strategy 6. Develop operational and executable SOP & Policies in line with strategy to support commerce in increasing distribution and revenue

PT. XL Axiata TbkTraditional Channel Development Manager

Jan. 2010 - Apr. 2013Jakarta · On-site1. Expand XL presence and availability in traditional outlet to ensure distribution excellence implementation both of core and MDS product 2. Develop operational and executable plan and system in line with strategy to support region in increasing distribution and revenue 3. Develop push and loyalty program to ensure control toward traditional outlet and dealers 4. Develop and analyze dealer’s and internal sales team Commissioning and Key Performance Indicator to ensure equal rights and obligations of traditional dealers 5. Manage and monitor commission budget and Advertising and Promotion (A&P) in line with company strategy 6. Expand new business alternatives applied for traditional outlet to accelerate revenue target achievement

PT. XL Axiata TbkArea Sales Supervisor

Mar. 2004 - Dec. 2009East Java, Indonesia · On-siteCreate sales activities and build brand awareness in area respomsibility to achieve sales & revenue target. Develop partnership with respected dealers & retailers to ensure AVA. Explore market potential for expansion to improve network coverage

PT. XL Axiata TbkRegional Sales Representative

Oct. 1998 - Feb. 2004Surabaya, East Java, Indonesia · On-siteManage sales team to expand traditional retail outlet acquisition, execute sales strategy to achieve target

PT. XL Axiata TbkRegional Sales Support

Aug. 1996 - Sep. 1998Surabaya, East Java, Indonesia · On-siteMonitoring daily operation of XL Retail stores in East Java, performance of sales team and coordination with related team in HQ for smooth operation

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