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Work Background
Starfish Communications LLCCompany Owner
Apr. 2024United StatesWelcome to my LinkedIn profile! I am a seasoned and results-oriented Expert Business Growth Strategist with a distinguished portfolio encompassing AI innovation, refined communications consulting, and mastery in media buying. With a profound commitment to excellence, I specialize in empowering small businesses to achieve remarkable success in competitive markets. Renowned for my visionary approach, I leverage cutting-edge AI strategies to drive transformative growth and optimize business outcomes. By blending advanced technologies with strategic foresight, I craft bespoke solutions that propel businesses towards unparalleled success and sustainable expansion. As a Masterful Communications Consultant, I orchestrate impactful narratives that resonate deeply with target audiences and foster enduring engagement. Through a harmonious fusion of strategic acumen and creative prowess, I ensure that every message is a compelling force that captivates minds and drives meaningful action. With an exceptional command of Media Buying expertise, I have guided numerous businesses to optimize their advertising investments and achieve unparalleled visibility in the marketplace. By meticulously identifying strategic opportunities and executing targeted campaigns, I consistently deliver exceptional results that elevate brands and drive significant growth. If you are a business seeking to unlock your full potential and embark on a transformative growth journey, I invite you to connect with me. Together, we can explore the boundless possibilities that my tailored strategies and hands-on guidance can bring to your business. I am deeply passionate about collaborating with driven professionals who are committed to achieving remarkable success and making a profound impact in the business realm. Let's initiate a dialogue and embark on a transformative journey towards realizing your business aspirations. Whether you are exploring contract opportunities, let’s connect!
ruckusSenior Account Manager
Jul. 2023 - Apr. 2024Jacksonville, Florida, United States
WJXTAccount Executive
Jul. 2022 - Apr. 2024United StatesI am a multi- media marketing strategist.
First Coast NewsMultimedia Strategist
Dec. 2013 - Jul. 2022Jacksonville, Florida AreaFor businesses looking for direct leads with the highest efficiency of your marketing budgets, Broadcast TV & Digital will make the most of your budget! First Coast News/TEGNA has the best of both and our people have a passion for helping business owners achieve their goals. I have worked as a Multi-Media Strategist and have years of experience in advertising and media. I love working with businesses who want to grow and make an impact in the community. With the power of First Coast News, NBC, ABC and TEGNA, I can help you use the best marketing strategies to reach your goals.
Starfish Communications-We can make a difference one by one!Owner
Apr. 2013 - Jul. 2022Leland, NCStarfish Communications is a different marketing, public relations, and event company. We make a difference one by one. No matter your project, Starfish Communications can consult on your Marketing & Advertising plans to make them more efficient, help sale a product to jumpstart your business, provide a list of ideas for something out of the box to get you noticed, create an event to draw in your customers or provide an on demand marketing department. Whatever your needs our creativity can fit into any budget. One free consultation per client. Like the Starfish Story, we help one business at a time. We make a difference one by one! Call for your free consultation-910.627.5209.
Scarless Vein CareVice President of Marketing and Advertising
Feb. 2013 - May. 2013Wilmington, North Carolina AreaPlaced media buys, managed social media, managed SEM & SEO. Created events, marketing pieces, TV commercials, Radio commercials, etc. Managed a $250,000 budget.
WILM-TV CBSAccount Executive/Marketing Consultant
Jan. 2012 - Mar. 2013Created multi-platform marketing and advertising campaigns for a variety of clients and industries.
Wilmington-Cape Fear Home Builders AssociationDirector of Member Services
Jan. 2011 - Jan. 2012Wilmington, North Carolina AreaRecruitment of New Members and developing marketing strategies for recruitment. To date recruited close to 100 new members to the organization in 2011.
Retention of Members and developing strategies to retain members. Retention rate to date is close to 70% up from 62% in January.
Development of Special Events for non-traditional revenue including the DIY Home Make Over Expo.
Created a Member Advantage Program with discounts and services.
Created social media strategies to promote all aspects of this position. Created educational programs and worked with high profile speakers.
Money Management of events including invoicing and billing.
Developed relationships that led to significant sponsorships for other events for the HBA.
Developed brand strategy and statistics systems.
Strategic Consulting, including business plan & sales strategy development.
Necessary Marketing d.b.a. Leapfrog MarketingMarketing Consultant
Nov. 2008 - Aug. 2011Necessary Marketing dba Leapfrog Marketing is a full service advertising agency providing our clients with design, public relations, special event planning, strategic marketing plans, creative copy writing for all media, website design, eblasts, emarketing, social networking platforms, media buying on a local, regional and national basis in all media markets. Some of our clients include the Wyndam PGA Tournament, East Carolina University, D&E Dodge, All Tune & Lube, Capital City Car Auction and Laura Lyle Tobacco Anti-Smoking Campaign, Rebecca & Co. and Perch LibbyField Restaurants and many more. We are currently looking for clients who spend between $5,000 and $25,000 a month in various advertising activities.
Peachtree Media GroupSales Manager
Jun. 2007 - Nov. 2007• Successfully established new relationships with accounts in a multi-region territory.
• Developed buyer profile to meet demographic and psychographics details for clients.
• Excellent communication with all clients. Clients in all industries, real estate, fast food, boating and non-profit. • Generated more than $10,000 in local business in less than 3 months.
• Manage account executives in region.
• First to create new agency sales system.
• Responsible for all creative for my clients.
• Created Public Relations avenues for the magazine.
Raycom MediaAccount Executive
Oct. 2005 - May. 2006• Increased my account list by 30% in less than 3 months.
• Monthly billing was 85,000.
• Worked with regional accounts and increased market shares by 25%.
• Sold the largest promotion in the stations history.
• Created packages for the fitness industry, small townships, etc.
• System 21 Relationship Sales Training.
• Responsible for promotions as well as sales.
• Developed client relationships in a variety of industries.
Bald Head IslandDirector of Recreation
Jan. 2005 - Dec. 2007Created special programming for children, Created special events including the Fishing Tournament, Sailing Race, 4th of July and more. I was a liaison to the general public.
Charleston Regional Chamber of CommerceDirector of Program Development
Oct. 1996 - Jun. 2001• Planned, and executed Annual Dinners for the Charleston Chamber with speakers such as Col. Colin Powell, State Henry Kissinger. Included coordination with Secret Services. Raised more than $350,000 in sponsorships • Coordinator of Leadership Charleston. Leadership Charleston is a four-month multi-course seminar that Coordination of all course development.• Created the Charleston Chamber’s first web-site. • Responsible for all aspects of desktop publishing and the creation of brochures, displays, fliers, and posters. announcements and commercials for different promotions.• Published Author• Coordinate the Mountain State Business & Trade Show including the development of all marketing and sponsorships and special events. Largest business-to-business trade shows in West Virginia.• Created the Charleston Chamber’s first Management Advancement Symposiums that included instructional West Virginia State Community College for continuing educational hours. •Responsible for multiple budgets.
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