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Work Background
TravelStoreSocial Media Marketing Specialist
Oct. 2023Los Angeles, California, United StatesI lead the design and execution of comprehensive social media campaigns, crafting graphic, video, and influencer content across platforms such as Facebook, Instagram, Pinterest, YouTube, TikTok, and LinkedIn. By strategically planning and collaborating with cross-functional teams, I enhance TravelStore's brand image, fostering engagement and growth with diverse audiences, and promoting leisure and corporate travel to global destinations with a focus on sustainability and social responsibility.
Long Beach City CollegeAdjunct Professor of Real Estate
Sep. 2018Long Beach, California, United StatesDevelop, deliver, and review course material and syllabi, fostering an e-learning environment conducive to student participation and learning, while staying updated with industry advancements and integrating new knowledge into lessons. Set up and administer assessments based on departmental regulations, prepare students for evaluations, and provide constructive performance feedback, ensuring compliance with educational standards. Collaborate with colleagues and industry connections on curriculum development, cultural relevancy of course content, and provide educational leadership to address adult education requirements, including grading based on participation, assignments, and examinations.
Signature Travel NetworkDigital Marketing Director
Jan. 2024 - Jun. 2024El Segundo, California, United StatesImplemented monday.com for efficient project management, enhancing team collaboration and task tracking across multiple marketing campaigns and projects. Orchestrated the integration and optimization of Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and Experience Cloud, resulting in a robust system to strategize and execute email and print marketing campaigns reaching over 10 million travelers through 26,000 members and 5,800 business units. Led the redesign of a website, enabling publication customization for numerous travel agents, facilitating tailored direct mail and content distribution across 5 magazines annually, thereby enhancing engagement and reach. Spearheaded social media content development initiatives, including writing compelling copy and designing bespoke posts, empowering travel agency members to effectively communicate with their clients and bolstering client engagement and satisfaction. Coordinated all email and print marketing calendar activities, ensuring seamless execution and alignment of marketing strategies with business goals, enhancing efficiency and optimizing campaign timelines and outcomes. Proficient in leveraging Looker, Sisense, Tableau, and PowerBI for advanced analysis and visualization of diverse datasets, encompassing Google Analytics, QR Code tracking, and sales data.
U-Build Enterprises Inc.Design Project Manager
Jan. 2022 - Oct. 2023Sherman Oaks, CAAs the Design & Sales Project Manager, I led a dynamic team of 12 to ensure successful project execution, overseeing design, sales, and client satisfaction. Additionally, I managed a team of 300+ Affiliate Marketers, implemented an AI platform for content generation, and handled multiple client meetings daily, achieving 100% client satisfaction through comprehensive design solutions aligned with their visions and budget.
Centennial AdvisersOperations Manager
Aug. 2018 - Apr. 2020Long Beach, CAI championed the customer experience through strategic use of enterprise solutions, ensuring stability and satisfaction. Collaborating with management, I supported initiatives for continuity and functionality, empowered the sales team for peak performance, and maintained overall customer experience health with a commitment to excellence. Additionally, I partnered with IT to implement innovative technologies, conducted rigorous assessments, and drove new technology/process innovations to enhance prospect experience and increase revenue in the commercial real estate brokerage.
Lee & Associates Investment Services GroupOffice Manager
Apr. 2017 - Aug. 2018Los Angeles, California, United StatesEfficiently managed the office operations for a team of 16 commercial brokers, ensuring a smooth and productive work environment. Acted as a transaction coordinator for retail, industrial, and office sales transactions, overseeing all aspects from contract negotiations to closing, ensuring compliance and accuracy. Led the redesign of the company website and managed social media platforms, significantly enhancing the company's online presence and engagement with clients. Handled comprehensive accounting and payroll functions, maintaining precise financial records, processing payroll, and ensuring timely payment of all company expenses. Successfully recruited and onboarded new commercial associates, strengthening the team with skilled professionals and fostering a collaborative workplace culture.
Elements Real EstateSenior Operations Project Manager
Apr. 2014 - Feb. 2018El Segundo, California, United StatesI led Operations & IT initiatives, developing and implementing CRM platforms like PropertyBase (Salesforce) and Yardi, optimizing customization, workflow rules, and data management. In Marketing & Creative, I strategized press and media relations, oversaw digital marketing activities, and monitored performance through analytics and Salesforce reports, enhancing brand visibility. My Recruitment & Management role involved recruiting and training for various positions, managing direct reports, and implementing HR strategies. In Lead Generation & Sales, I effectively followed up on leads, ensuring seamless collaboration with the design team to fulfill contract requirements and drive revenue.
Self EmployedTrams Certified Consultant
Jan. 2010 - Apr. 2014Los Angeles, California, United StatesCollaborated with 90+ travel agencies to design and program numerous HTML email campaigns for distribution through ClientBase Marketing Services. Ensured compliance with CAN-SPAM regulations and worked closely with the Trams/Sabre Travel Network team to optimize deliverability for CBMS clients.
Sabre Travel NetworkTrams Brand and Product Marketing Manager
Apr. 2007 - May. 2012Los Angeles, CAI collaborated with Sabre Travel Network to brand the Trams product suite, executing marketing campaigns aligning with the company mission and enhancing consumer services. Automating systems, I delivered customized marketing to clients on behalf of the sales team, fostering brand recognition and loyalty. Through the redesign of the website, marketing collateral, and training programs, I elevated the brand image. Additionally, I initiated customer engagement programs, boosting conference attendance, and received the "Magellan Travel Industry Award" for innovative marketing campaigns, while also leading team-building activities and acting as a liaison between Trams and the parent company.
Los Angeles County Bar AssociationMarketing Coordinator
Jan. 2005 - Apr. 2007Greater Los Angeles AreaManaged premium membership marketing for a large attorney member base, actively contributing to the implementation of new programs, encompassing pricing, features, marketing, and promotion. Successfully negotiated contracts with vendors to secure member benefits. Offered Community Management support by addressing member-related queries and actively maintained social media accounts on Facebook and Twitter.
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