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Work Background
RP3 AgencyCD/Writer/Disruptor
Oct. 2024Atlanta, Georgia, United States
Intuit MailchimpContract Creative
Feb. 2021 - Mar. 2022Atlanta, Georgia, United StatesContract creative responsible for creating marketing campaigns, experiential activations, social first campaigns and explainer videos to highlight Mailchimp's products.
Rad Dads LLCCreative Director Copywriter, Innovative Thinker, Creative Problem Solver
Aug. 2020 - Oct. 2024Atlanta Metropolitan AreaI am a seasoned Creative Director, group leader, and copywriter with both in-house and agency experience. Clients include: Orangetheory Fitness, Mailchimp, Shake Shack and Bolt.com. I am available for freelance, short/long term contracts and open to full time roles. Key Skills:
- Brand Campaigns
- Social Media Marketing
- Creative Direction
- Copywriting
- Team Leadership
- On set production
- Cross functional collaboration
Orangetheory FitnessGlobal Director of Creative
Jul. 2019 - Aug. 2020Boca Raton, FloridaSpearheaded the internal creative powerhouse that crafted compelling social content, films, and member-centric creative, supporting 1400 studios globally. Instrumental in pioneering the first-ever digital division for this leading global fitness brand, driving innovation and engagement. Notable Achievements: •Orangetheory At-Home: Led the creation of Orangetheory's first at-home workout series during the pandemic, offering workouts that utilized household items as weights or cardio equipment. This initiative was named by Oprah as one of the best "At-Home Workouts" and contributed to a 42K growth in Instagram followers within 3 months. •OTRun: Developed Orangetheory's version of the guided run, which mimics the in-studio treadmill block. This program featured scientifically designed music to influence heart rate and breathing, created in collaboration with a famous musician, enhancing member motivation and engagement. •Digital Transformation: Pioneered the first-ever digital arm of Orangetheory, producing social content, films, and member-facing creative to support 1400 studios worldwide. •Member Engagement: Created compelling social and original content, along with other initiatives, to maintain strong connections with members and keep them engaged.
Miami Ad SchoolAdjunct Instructor
Sep. 2018 - Oct. 2018Atlanta Metropolitan AreaI led an Interactive Copywriting class where we concentrated on crafting meaningful brand interactions. Proudly, one of my students earned 'Best in Show.' It was an incredible experience to mentor and be inspired by such talented, rising stars in the industry.
FitzcoCreative Director/Copywriter
Aug. 2016 - Aug. 2018Greater Atlanta AreaCLIENT: Coca-Cola
Co-Led a team of art directors, copywriters, and designers to create innovative social, experiential, and film content for Coca-Cola, tackling creative challenges with enthusiasm and creativity. Coke 1K Names
To rejuvenate the 5-year-old Share-A-Coke program, we wrote over 1,000 personalized songs for every name featured on Coke cans and bottles. •Increased website traffic by 177%.
•Attracted media attention from Billboard Magazine and drew in celebrities.
•Won every major advertising award, including Cannes Lions and The One Show.
•Generated millions in earned media with a modest $100K budget.
Coke/Delta Middle Seat Lounge: In collaboration with Delta, we designed an exclusive airport lounge for passengers holding middle seat tickets. •Achieved numerous press mentions and significant media buzz.
•Increased likability for the middle seat by over 600% in a single day, according to social metrics.
•Earned top advertising accolades, including Cannes Lions.
UberFreelance Creative, Copywriter
Aug. 2015 - Aug. 2016San Francisco, California, United StatesFreelance copywriter
OgilvyCreative Director
Aug. 2014 - Jul. 2015Greater Chicago AreaCLIENTS: Kimberly Clark, The Ernest Hemingway Foundation
Co-Led a talented team of copywriters, art directors, and designers to produce engaging social content, immersive experiences, and compelling film productions. Huggies Baby Making Station:
To address a 6-year decline in the US birth rate, we created a branded Pandora station that encouraged consenting adults to make babies. •Became Pandora's most celebrated branded station and was highlighted as a "best practice" by Pandora.
•Engaged listeners for over 20,000 hours in just one month.
•Achieved numerous press mentions and widespread acclaim.
•Resulted in an average listening time of 23 minutes, significantly boosting Huggies' engagement with its target audience.
Hemingway in 15 Seconds:
To captivate teens and spark interest in Ernest Hemingway's novels, we transformed his stories into 15-second Instagram videos. •Grew the Instagram account from 30 followers to over 4K in one week.
•With a modest $30K budget, garnered millions in earned media, including features on Esquire.com and Inc.
•Successfully introduced Hemingway's timeless works to a new generation through a modern and accessible format.
mcgarrybowenCreative Director/Copywriter
Aug. 2013 - Aug. 2014Greater Chicago Area•Creative Director on the Sears business. Created broadcast across different business units. Lead teams on fully integrated campaign development. •Creative Director on USTA business. Helped launch 2014 US Open efforts on a shoestring budget. Executions included a New York Penn Station domination using an animated GIF campaign on 21 different screens. We turned hours of unused footage into a Vine campaign that garnered a 6000% rise in followers.
Energy BBDOACD/Copywriter
Jun. 2012 - Aug. 2013Greater Chicago AreaCreated and produced broadcast, experiential, digital and social work for global clients like Quaker, SCJ and Wrigley.
Self-EmployedFreelance Creative Director
Oct. 2010 - Jun. 2012Los Angeles, California, United StatesFreelance Creative Director
Dentsu CreativeAssociate Creative Director
Mar. 2008 - Oct. 2010New York, New York, United StatesCreative Director on Chase
McCann WorldgroupAssociate Creative Director
Jan. 2006 - Mar. 2008New York, United StatesAssociate Creative Director on Verizon and General Mills
Deutsch LASr. Copywriter
May. 2003 - Jan. 2006Los Angeles Metropolitan AreaWrote national TV campaigns for Expedia.com, TGI Friday's and Mitsubishi Motors.
Deutsch LACopywriter
Apr. 2000 - May. 2003Los Angeles Metropolitan AreaWrote national TV campaigns for Expedia.com, TGI Friday's and Mitsubishi Motors.
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