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Work Background
OnymosSenior Product Marketing Manager
Oct. 2023 - May. 2024Palo Alto, California, United States
OnymosProduct Marketing Manager
Aug. 2022 - Oct. 2023Palo Alto, California, United States
GenerationIndia Marketing Lead
Jun. 2019 - Jan. 2020Gurgaon, Haryana, India- First hire in the India Marketing team. Owned messaging, positioning, and brand voice
- Led sales enablement process and sales enablement content creation
- Led marketing automation for B2B sales resulting in a 50% increase in inbound queries
UdacityBrand and Communications Manager
May. 2017 - Dec. 2018Delhi• Planned and executed the first-ever radio and digital brand campaign based on marketing research leading to over a 30% increase in direct website traffic.
• Led multiple prints and OOH brand campaigns across TIER I cities, leading to over 56% increase in direct traffic
• Converting website visits from organic search to ~ 400% by owning messaging and positioning and Go-to-Market strategies across channels including social media, emails, and paid media
• Owned sales enablement content creation - datasheets, infographics, and battlecards
• Spearheaded strategic PR efforts for Udacity India leading to a 300% increase in media mentions per year and generating over ~$700K PR value
SapientRazorfishSenior Social Media Manager
Nov. 2015 - May. 2017Gurgaon, India• Owned end-to-end social media management for Maruti Suzuki Automobile, Max Life Insurance, Philips Living, and Tirun Cruises totaling about 10M followers
• Planned and executed award-winning ‘EvenYourOdds’ social media campaign for Maruti Suzuki Ertiga with over 13,00,000 Impressions and trending on Twitter for three days
• Led multiple influencer activities for Maruti Suzuki to increase engagement and reach by 150%
• Optimized ORM processes to reduce turnover time on customer complaints
ValueFirst Digital Media Pvt. Ltd.Social Media Specialist
Apr. 2015 - Nov. 2015GurgaonMonitor, listen, and respond to fans/users/visitors in a social/proactive way while cultivating engagement, leads, and referrals Ideating and executing campaigns, and contests for the brand/s in collaboration with the design, apps, and content team Exploring collaboration possibilities on social media with related groups/platforms or businesses for the brand/s Goal setting, projection reviews, and future plans to be developed for the assigned brand/s across present and possibly engaging platforms
Greenpeace IndiaDigital Engagement Trainee
Oct. 2013 - Aug. 2014• Implementing the social media strategy and curating social media content
• Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date
• Engaging in dialogues and answering questions where appropriate
• Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the organization
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results
• FlickR content management on behalf of the organization
Anton EnergiesFreelance Content Research Associate
Sep. 2012 - Oct. 2012Wrote articles on the theme “Renewable Resources and its application as a part of their project
GREEN IndiaFreelance Marketing & Social Media Associate
Jan. 2012 - Jan. 2013Freelance
• Curating social media content
• Promotion of events online & offline
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