AEGON Direct Marketing Services MéxicoSenior Marketing Manager
Jan. 2013 - Dec. 2013Mexico City, Mexico- Directed the development, implementation, monitoring, and analysis of marketing strategies for clients of business partners and the open market, including new products and various channels (telemarketing, direct mail, SMS, email, digital, and social media), as well as acquisition, development, retention, and recovery campaigns. - Closely collaborated with Finance, Actuarial, and Operations departments of ADMS International, focusing on achieving and surpassing ROI objectives.
- Led market research and analysis, evaluating new initiatives, concepts, and positioning strategies.
- Conducted detailed studies on trends, growth opportunities, and competitive challenges to ensure project viability and success, and guide strategic decision-making. - Worked closely with the Sales, Accounts, and Telemarketing teams, facilitating the development of creative concepts and effective communication materials for campaigns aimed at business partners and prospects. - Coordinated with ADMS International's Customer Analysis department for data analysis and predictive modeling to optimize campaign performance. Managed and directed digital agencies, advertising, media, and market research agencies, ensuring effective and brand-aligned campaigns. - Maintained the corporate identity of ADMS México, ensuring coherence with corporate standards and international policies of Aegon and Aegon Direct Marketing Services. Main Achievements: Effectively launched 3 new products and integrated additional channels such as SMS and cross-selling retention. Boosted the digital strategy by creating a responsive website and launching a Twitter channel, strengthening the brand's presence on social media and enhancing the mobile strategy.