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Work Background
CSM Sport & EntertainmentAccount Manager
Jul. 2024Dubai, United Arab Emirates
FreelanceFreelancer Marketing Consultant
Jan. 2023 - Jul. 2024Hong Kong SARExecuted a 360° marketing campaign for a lifestyle brand, driving engagement and brand growth.
- Developed data-driven marketing and communications strategies for startups, enhancing market positioning.
- Created compelling brand narratives and digital content strategies to maximize audience reach.
- Advised on integrated marketing approaches, optimizing social media, PR, and influencer collaborations.
- Analyzed campaign performance metrics to refine marketing efforts and improve ROI.
Saudi Arabian GPMarketing Manager
Sep. 2021 - Oct. 2022Jeddah, Makkah, Saudi Arabia- Led marketing & communications for two back-to-back Formula 1 Saudi Arabian Grand Prix (2021 & 2022), delivering world-class event execution and global brand impact.
Grand Hyatt MuscatMarketing Communications Manager
Jun. 2017 - Oct. 2019Muscat Governorate, Oman- Drove 360° marketing strategy, executing data-driven digital campaigns that increased direct bookings, F&B revenue, and overall brand visibility.
- Developed and managed brand positioning, ensuring all marketing materials, digital content, and promotional assets aligned with Hyatt’s global standards while resonating with local and international audiences.
- Optimized marketing spend, managing budgets, forecasting, and campaign investments to maximize ROI while participating in regional Hyatt promotions.
- Strengthened high-value partnerships, collaborating with the Ministry of Tourism, Royal Opera House, Oman Air, and Bank of Muscat to boost hotel and F&B revenue through joint marketing initiatives.
- Led digital transformation efforts, integrating SEO, social media, email marketing, and web strategies to enhance engagement and direct conversions.
- Secured premium media exposure, cultivating relationships with regional & international media outlets, resulting in high-impact placements in key travel and hospitality
MUSHRIF Trading & Contracting Co. KSCPOffice Manager
Sep. 2008 - Oct. 2010Abu Dhabi, United Arab EmiratesLed daily operations and process optimization, ensuring seamless workflow across departments. Overseeing expense tracking and cost-saving initiatives. Supervised cross-functional teams, fostering collaboration and driving efficiency in administrative processes. Implemented productivity-enhancing tools, streamlining document management, scheduling, and reporting through software automation. Coordinated executive communications, handling key stakeholder relations, meeting logistics, and high-level correspondence.
Sorouh Real Estate PJSC (ALDAR)PA to Executive Director - Procurement & Contracts
Mar. 2007 - Aug. 2008Abu Dhabi, United Arab EmiratesProvided high-level executive support, managing complex schedules, travel, and confidential documentation. Streamlined office operations, leveraging technology to enhance efficiency and productivity. Ensured seamless executive decision-making, prioritizing tasks and problem-solving proactively. Liaised with key stakeholders, facilitating communication and operational alignment at an executive level.
Sheraton Al Khalidiya HotelPR Executive
Apr. 2006 - Mar. 2007Abu Dhabi, United Arab EmiratesDeveloping advertising opportunities by placing advertisements in national, regional, and niche publications and on radio stations. Adept at organizing events including charity initiatives such as the "Special Iftar Buffet for Special Children" during Ramadan with the Red Crescent. Successfully secured sponsorships to support the events' funding and publicizing efforts. Creating compelling press releases, online content, and internal/external communication materials. Maintained positive relationships with media outlets. Collaborated effectively with PR and Marketing managers across the global Starwood hotel network to secure promotions and sponsorships.
Beach Rotana Abu DhabiMarketing Coordinator
Mar. 2004 - Mar. 2006Abu DhabiSupervised by the Marketing Director and team, played a key role in strategically planning the hotel's marketing calendar to ensure its alignment with overall business goals. Led the creation of content for marketing materials, ensuring timely production. Successfully planned and coordinated high-profile events such as the Abu Dhabi Jazz Festival and Make a Difference Day with MSF (Medecins Sans Frontieres)."
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