Opel Southeast EuropeAftersales marketing manager
Jan. 2011 - Dec. 2018Budapest, HungaryMy responsibilities include lead and coordinate all Aftersales marketing programs for Opel and Chevrolet across Southeast Europe, communications and product management activities with close liaison with Customer Care and Aftersales Sales Operations.
· Piloting aftersales tools, programs
· Primary functions:
- Lead and coordination of core programs in Hungary, Baltics
- Regional coordination to secure most appropriate and most efficient execution of Marketing programs
- Adaptation of central marketing programs to local market conditions
- Development of local marketing initiatives
- Full scope of marketing communications
- Aftersales product development