Hero Retail NusantaraHead Of Retail Operations
Dec. 2024 - Aug. 2025Indonesia, JakartaLead end-to-end operations and strategic projects across multiple store locations for HERO PASAR SWALAYAN and MITRA DISKON SWALAYAN, ensuring seamless day-to-day performance, high service standards, and operational excellence. Oversee new store development from site selection to grand opening, including store design, layout optimization, and fresh department setup — with a strong focus on delivering top-quality fresh products that meet customer expectations and build brand trust.
Direct procurement strategies for fixtures, equipment, and fresh categories, developing strong vendor partnerships to secure consistent supply, competitive pricing, and uncompromised freshness. Implement strict operational controls, compliance measures, and performance monitoring to uphold food safety, quality assurance, and merchandising standards.
Collaborate with merchandising, marketing, finance, and HR teams to align operational initiatives with business goals, improve efficiency, and drive sustainable growth. Recognized for hands-on leadership, problem-solving under pressure, and delivering projects on time, within budget, and above expectations — while keeping fresh quality at the heart of every store.
Key Achievements:
Opened 2 Mitra stores and 1 Hero store, delivering on-time launches that met operational and sales targets.
Successfully converted 4 stores to new concepts, improving layout efficiency and customer experience.
Developed 10 stores to bring the fresh food category alive, increasing sales and enhancing brand perception.
Led a premium renovation concept to elevate the shopping experience and strengthen market positioning.