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Work Background
The Loudr AgencyAssociate Creative Director of Media Production
Dec. 2024Lead end‑to‑end brand experiences for luxury clients, uniting digital, physical, and experiential touchpoints. Build and run a best‑in‑class media production function across broadcast, streaming, OOH, and print—plus web and social—owning standards, QC, finishing (color/sound/pre‑press), and flawless delivery. Translate C‑suite vision into activation platforms that drive measurable engagement and emotional affinity with affluent audiences. Own integrated campaign architecture—events, retail, influencer, interactive—ensuring every asset ladders to strategy and brand. Co‑steward LOUDR’s brand ethos; lead high‑level planning and creative direction on top‑grossing accounts. Orchestrate cross‑functional teams (creative, strategy, media, production) with crisp briefs, sprint cadences, and reviews to ship cohesive, on‑brand work at pace. Advance experiential storytelling by fusing emerging tech, luxury craftsmanship, and cultural signals; direct on‑site execution at marquee activations. Cultivate world‑class partners (vendors, collaborators, tastemakers) and optimize from performance insights to elevate effectiveness and ROI.
the aisthetesCo-Founder / Brand Strategist
Jul. 2023We are a boutique brand agency that partners with conscious, positive social impact brands. At the aisthetes, our mission is to blend the art of brand storytelling with insight-driven strategy and the science of holistic well-being. We are dedicated to creating compelling narratives and visually stunning aesthetics that resonate deeply, foster connections and inspire positive social impact. Through our work, we strive to elevate wellness brands that are committed to leaving a lasting, positive mark on the world at large. We offer a comprehensive range of services designed to elevate brands through creative excellence and strategic insight: Brand & Digital Strategy, Creative Direction, Copywriting, Design, Production – Photography and Videography.
the aisthetesCo-Founder
Jul. 2023We are a boutique wellness brand agency that partners with conscious, positive social impact brands in the wellness, beauty, fashion, f&b, hospitality and tech industries. At the aisthetes, our mission is to blend the art of brand storytelling with insight-driven strategy and the science of holistic well-being. We are dedicated to creating compelling narratives and visually stunning aesthetics that resonate deeply, foster connections and inspire positive social impact. Through our work, we strive to elevate wellness brands that are committed to leaving a lasting, positive mark on the world at large. We offer a comprehensive range of services designed to elevate brands through creative excellence and strategic insight: Brand & Digital Strategy, Creative Direction, Copywriting, Design, Production – Photography and Videography.
Next Level Sports & EntertainmentHead of Production / Technical Director
Oct. 2021 - Nov. 2022Washington DC-Baltimore AreaLead producer & director for original linear, OTT and digital programming & technical director for live event broadcasts. Oversaw network growth to 23 million homes domestically and to over 100 million homes worldwide. Developed production protocol for inaugural Next Collegiate League season featuring top HBCU Programs competing in the Olympic lacrosse Sixes format. 2024 Telly Award Winner in 'Diversity, Equity and Inclusion in Broadcast Television' for 'Sports & Society' - Jason Wright NFL/Washington Commanders Responsibilities included:
-developed and implemented broadcast systems integration protocols
-developed and managed deliverables, scope, timelines, and expectations of production projects to stakeholders
-managed multiple work streams to complete deliverables across linear, OTT and digital broadcast projects.
-script writing for various programs.
-directly managed 3rd party creative vendors, strategic partners, and in-house video production staff.
-developed and led team educational sessions
-created impactful change via DEI & programming initiatives
Next Level Sports & EntertainmentHead of Production / Director
Oct. 2021 - Nov. 2022Washington DC-Baltimore AreaLead producer & director for original linear, OTT and digital programming & technical director for live event broadcasts. Oversaw network growth to 23 million homes domestically and to over 100 million homes worldwide. Developed production protocol for inaugural Next Collegiate League season featuring top HBCU Programs competing in the Olympic lacrosse Sixes format. 2024 Telly Award Winner in 'Diversity, Equity and Inclusion in Broadcast Television' for 'Sports & Society' - Jason Wright NFL/Washington Commanders Responsibilities included:
-developed and implemented broadcast systems integration protocols
-developed and managed deliverables, scope, timelines, and expectations of production projects to stakeholders
-managed multiple work streams to complete deliverables across linear, OTT and digital broadcast projects.
-script writing for various programs.
-directly managed 3rd party creative vendors, strategic partners, and in-house video production staff.
-developed and led team educational sessions
-created impactful change via DEI & programming initiatives
US Box Lacrosse AssociationCreative Director, Head of Content & Strategy
Jan. 2018 - Mar. 2021Las Vegas, Nevada AreaDeveloped and implemented content and strategy for the sport's national governing body over a timeframe in which we saw 10x membership growth.
ESPNBroadcast Specialist
Sep. 2017 - Oct. 2021Bristol, CTOperator for ESPN live sporting events:
-Top Rank Boxing
-College Football Prime Time
-High School Football Showcase Flex studio/pedestal operator:
'The Daily Wager' - live studio broadcast
Tailwater Films LLCProducer, Director of Photography
May. 2017 - May. 2024Director of Photography & Producer for full length documentary film 'Second Growth' - A Modern Lacrosse Story' which highlights the ceremonial and medicinal aspects of the game of lacrosse within our Indigenous communities and the world at large in the highly anticipated lead up to the 2028 Olympic Games in Los Angeles. Shot on location on the Onondaga Nation, White Mountain Apache Nation and Shiprock Navajo Nation, the film tells the story of the sport through first hand accounts from Indigenous elders and players, professional athletes, historians and broadcast professionals. Written and directed by Inside Lacrosse founder Robert Carpenter. This film was selected to the Library of Congress/Ken Burns Lavine Fellowship and is currently in post production.
US Box Lacrosse AssociationCreative Consultant
Dec. 2016 - Jan. 2018San Francisco Bay Area
Travelscope, LLCDirector Of Photography
Mar. 2016 - Sep. 2021Los Angeles, California, United StatesDirector of Photography for multiple Emmy winning PBS travel show - Joseph Rosendo's Travelscope.
US LacrosseCreative Director / Head Of Production - Team USA
May. 2011 - Jun. 2018Head of production for The US National Indoor Lacrosse Team.
Zach Heffner Media.Creative Director / Brand Strategist / Public Speaker
Nov. 2008I utilize integrated brand marketing tactics to craft impactful and emotive stories and strategy for today's top brands, agencies and broadcast companies. I've collaborated with Nike, Easton-Bell, ClifBar, iHeart Radio, Haagen-Dazs, NFLPA, ESPN, NBC Sports, Top Rank Boxing, Ironman, Cervélo, 3M, Hyundai, Mercedes-Benz, PBS, and more on developing award winning storytelling around products, athletes and activations.
Zach Heffner Media.Creative Director / Strategic Brand Storyteller
Nov. 2008I utilize integrated brand marketing tactics to craft impactful and emotive stories and strategy for today's top brands, agencies and broadcast companies. I've collaborated with Nike, Easton-Bell, ClifBar, iHeart Radio, Haagen-Dazs, NFLPA, ESPN, NBC Sports, Top Rank Boxing, Ironman, Cervélo, 3M, Hyundai, Mercedes-Benz, PBS, and more on developing award winning storytelling around products, athletes and activations.
Verdict Digital, LLC Managing Director / Owner
Nov. 2008RemoteVerdict Digital, LLC is creative umbrella agency focused on working with creatives and brands who fight for a positive social impact.
US LacrosseMember of Team USA
May. 2007 - Jun. 2007Halifax, Nova Scotia, CanadaTeam USA defenseman for 2007 Indoor Lacrosse World Championships - Bronze Medal
Major League LacrosseProfessional Athlete
Apr. 2006 - Aug. 2009Greater Chicago Area / San Francisco Bay Area2006 Most Improved Player Award Winner - Chicago Machine
National Lacrosse LeagueProfessional Athlete
Jan. 2006 - May. 2009Greater Chicago Area / San Francisco Bay Area
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