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Work Background
Let's Grow Agency USAAssociate Founder - Business Lead
May. 2020McKinney, Texas, Estados UnidosI lead and manage a digital marketing agency specializing in strategic solutions for micro, small, and medium-sized businesses. I develop and execute digital strategies for brand positioning, content creation, and client acquisition, achieving an average 40% increase in online engagement and contributing to a 15-20% growth in sales or transactions, directly driving business expansion. I oversee end-to-end project management, from client onboarding to final deliverables, leading a team of specialists in SEO, web development, and social media to ensure seamless execution. I negotiate supplier agreements and optimize budgets, balancing cost-efficiency with high-quality results to maximize client success.
Wunderman ThompsonSenior Business Lead
Mar. 2019 - May. 2020Bogotá D.C., ColombiaAs Account Director, I am responsible for strategically and effectively managing all key touchpoints designated by BVC’s primary clients, spanning marketing, communications, and project management. In addition to overseeing these relationships, I lead account and commercial project development with a creative, strategic, and budget-focused approach. As the main point of contact for my clients within the agency, I coordinate essential resources to manage projects and develop tactical plans, which include ATL, BTL, and digital content production. A key value I bring to my role is balancing client expectations with the creative execution of projects, ensuring that deliverables meet both strategic and budgetary goals. Through my work, I have gained valuable expertise in digital brand management, content design, and digital project budgeting. Client:
Colombian Stock Exchange | Full Account Director
a2censo Project | Project Management
WundermanStrategic Planner
Jul. 2017 - Mar. 2019Bogotá D.C., ColombiaAt Wunderman, I successfully developed and executed integrated strategies that drove client satisfaction and team collaboration. My work focused on leveraging social media and digital channels to enhance brand presence and achieve measurable results. Key achievements include leading strategy for Bolsa de Valores de Colombia, GSK (LATAM), Lenovo Colombia, LG, Vype, and Mazda Colombia, where I delivered impactful campaigns that exceeded expectations. I consistently identified data-driven insights and opportunities, delivering comprehensive reports that went beyond the basics, while analyzing social media conversations to understand and influence the cultural context of consumer behavior. I conducted in-depth research into market trends, behaviors, and tensions, creating strategic roadmaps that maximized digital and emotional impact across all platforms, driving significant results for each brand. Clients: Bolsa de Valores de Colombia
GSK (LATAM)
Lenovo Colombia
LG
Vype
Mazda Colombia
Ostia Digital Strategic Planner/ Account Manager
Nov. 2016 - Jul. 2017Bogotá D.C., ColombiaWith the rapid evolution of the industry, roles often blur in scope. In planning, direct contact with clients is essential, so when the skills are in place, why not take the lead? At this stage, I took charge of the accounts department, overseeing the three accounts I had been supporting from planning: Taco Bell Colombia, BVC, and Sportline Colombia. These diverse and creative clients, always open to innovation, have allowed me to provide closer follow-up, better proposals, and direct relationships that give me an in-depth understanding of the brand. This enables me to effectively communicate their messages to the target audience with every execution. I continue to support all client projects while actively contributing to the development of new proposals within the new business department. Clients: Taco Bell Colombia
BVC
Sportline Colombia
OstiaDigital Strategic Planner
May. 2016 - Nov. 2016Bogotá.At Ostia, I led the digital transformation journey for a prominent client, Bolsa de Valores de Colombia (BVC), one of the country’s most promising brands. This role involved overcoming the challenges of the financial sector and contributing to significant projects like Concurso Bolsa Millonaria, which required strategic thinking to tackle the biggest challenge in its 14-year history. My efforts have focused on promoting stock market participation among everyday citizens. I also work on key projects like Maestro Bursátil and Emisores BVC, both with extensive audience reach. Additionally, my strategic-creative approach has contributed to various other projects, with my deep understanding of the digital ecosystem providing a fresh perspective as Ostia develops into a 360° agency. My experience here has broadened my view of the advertising industry and helped me build the transmedia thinking essential for today’s consumer. Clients: Bolsa de Valores de Colombia
Taco Bell Colombia
Perrier
Pandora
Suzuki
B-Shop
Cono Sur
WigilabsDigital Creative Planner
Feb. 2016 - May. 2016Bogotá- ColombiaAt Wigilabs, I was part of the New Business team, responsible for creating and planning personalized digital strategies. I focused on not only the brand but also on the organization’s role in the digital landscape, identifying business opportunities, competitive differentiators, and value propositions for clients and consumers. Additionally, I led the creative development of communication plans for brands joining the agency, crafting content strategies through content marketing and transmedia communication. I contributed to digital transformation projects for various business groups, including: Clients: Team Foods (Gourmet, Campi)
Laboratorios La Sante
Grupo Bavaria SAB Miller (Pony Malta)
WigilabsSocial Media Manager & Content Manager
Nov. 2015 - Feb. 2016Bogotá - ColombiaI was responsible for the proposal, implementation, monitoring, and results of communication strategies for the brands assigned to my team. As the leader of a cross-functional team of graphic designers, copywriters, community managers, and analysts, we ensured that communication actions were aligned with clients' marketing goals. My role allowed me to be involved from start to finish in executing strategies across various digital channels. I contributed to the planning and monitoring of digital strategies on Social Media and Web for brands such as: Clients: AXA COLPATRIA
Team Foods (Gourmet, Campi)
KTM Bikes
Canon Colombia
Maxell
Croplife Latam
Backbone TechnologyWeb Content & Social Media Director
Aug. 2014 - Oct. 2015Bogotá, Colombia.I led the Content and Social Media department at Backbone Technology for Latin America and Mexico, managing a team of community managers and creative writers. I played a key role in the creation, planning, and monitoring of digital strategies for our clients, ensuring the optimization and implementation of best communication practices across digital platforms. This position allowed me to contribute to the development of effective digital communication plans for clients in LATAM and Mexico. Clients: Colombia: Shell Advance Colombia
Grupo Lafayette
Grupo Repremundo
Círculo de Viajes Universal
Archie's Trattoria
Grupo Novartis
Almacenes Brissa
Colchones Spring
Partido de la U
Presidencia de la República
Daewoo Electronics Colombia
Mexico: Grupo Amway
Aeroméxico
Grupo Bimbo
AriadnaCommunity Manager /Socializer
Jun. 2013 - Jul. 2014Bogotá, Colombia.At Ariadna, I developed my skills as a creative and strategist. I was responsible for the largest native Facebook account in the country, Juan Valdez Café, which had over 2 million fans. This was a significant professional challenge that I successfully managed. Through this experience, I also honed skills that led me to take on more account management responsibilities, improving my ability to assign and follow up on tasks within a team. I implemented more efficient work methods, resulting in better outcomes in my role. I also worked with clients such as Alpina Institucional, Trident Colombia, 3M Colombia (institutional account), and one of its most recognized brands, Post-It. This variety of accounts allowed me to demonstrate the versatility that defines my work. Clients: Juan Valdez Café
Alpina Institucional
Trident Colombia
3M Colombia (institutional and Post-It)
Dafiti ColombiaCommunity Manager
Sep. 2012 - May. 2013Bogotá, Distrito Capital, ColombiaIn this role, I was part of the in-house team for the brand, responsible for managing social media channels, not only as communication tools but also as conversion drivers (sales). I developed and executed strategies to grow both the number of fans and followers, as well as engagement. I manually quantified interactions to build CRM indicators on these platforms. I designed graphic pieces, templates for applications, and other materials to enhance communication effectiveness. I measured interaction results using tools such as Bitly, Google Analytics (basic level), Sprout Social, SocialBro, Hootsuite, Tweet Stats, and Pinreach (medium level). I also designed and created Facebook Ads and analyzed performance to optimize ROI and CIR. Additionally, I worked on the s-commerce project for the brand.
e-Strategic. Colombia. SASE-commerce Copywriter
Oct. 2011 - Sep. 2012Bogotá . Colombia.Generation of content within effective communication strategies to connect with end customers and strengthen the brand's commercial relationships. I was responsible for style correction and writing fashion articles aligned with specific commercial themes on the main site. Additionally, I wrote all product descriptions with SEO optimization for the e-commerce platform.
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