Seattle KrakenDirector, Product and Design
Apr. 2019 - Apr. 2022Greater Seattle AreaThe NHL's 32nd franchise, debuting for the 2021-2022 season, the Seattle Kraken is Seattle's newest professional sports organization. Climate Pledge Arena is Seattle's brand new arena under a historic roof, in the heart of Seattle Center. The Digital & Fan Experience team works with both the Seattle Kraken and Climate Pledge Arena to develop and innovate the technical fan experience. As Director of Product and Design, my responsibilities included:
- Leading the product team for the Seattle Kraken/Climate Pledge Arena mobile app
- Leading the UX/UI design team for the Seattle Kraken/Climate Pledge Arena mobile app
- Identifying, implementing, and refining various fan-facing technologies like customer service texting, and web-based chat
- Interviewing fans and potential fans about their needs during an event day to discover opportunities for technological innovation
- Leading research initiatives regarding other arenas, teams, and related technical solutions - Establishing data needs for internal teams to help optimize operations, personalization, and efficiencies within the arena