Ami Williams - Digital Marketing Strategist, Cisneros Digital

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Work Background

Cogency StrategicBusiness Development Executive

Jan. 2024United States · RemoteIn my Biz Dev Exec role, I thrive in reaching out to Pro-Life Advocacy Groups across the nation and building relationships based on our ability to help each organization. To work with such an amazing group of people, ALL 100% PRO-LIFE! Not just conservative, but 100% PRO-LIFE employees and employer companies are few and far between. That's where we thrive. Organizations choose Cogency Strategic for our research, strategic messaging and granular audience persona targeting. We make EVERY penny that each organization invests in strategy, production and media placement count, with zero wasted dollars. I'm blessed and honored to have been given this opportunity in working at Cogency Strategic.

Cisneros Digital AgencyDigital Marketing Manager

Aug. 2019United States · RemoteA seasoned strategy consultant with a blend of digital and traditional marketing agency expertise. My experience encompassed: • UX/UI design principles. • SEO & SEM: strategy, placement, bidding, optimization, and A/B testing. • DSP: strategy, placement, bidding, optimization, and A/B testing. • Paid Social: Platforms including Meta & TikTok. • Email Marketing: Portal campaigns, ad creation, and HTML. • Analytics: Deep dives into data, narrating the journey of effective conversions. • Lead Generation: Both B2B and B2C. • CRM: Expertise in data analysis and leveraging it for impactful results. • Campaign Design: Strong focus on user-centric campaigns and data mining. • Conversion Tracking: Setting and monitoring conversion goals while optimizing CPA. • Budget Management: Experience handling annual budgets ranging from $1.5 million to $750 million.

LumifiPartner Relationship Manager

Jan. 2023 - Sep. 2023United States · RemoteA seasoned marketing and sales leader with over 20 years of experience in marketing, sales & sales leadership, lead generation, and workflow operations. My key accomplishments and experiences included: • Ignited stagnant sales channels, resulting in increased leads and revenue. • Engaged and built strong relationships with resellers, partners, and clients. • Developed sales initiatives that bolstered partner-generated revenue growth. • Collaborated with the marketing team to create a synergistic work environment backed by robust strategies. • Trained partners on high-level selling points, fostering engagement and increasing leads. • Delivered high-level individual and group training, both on-site and via team meetings. • Attended annual and quarterly partner meetings, presenting past performance, then-current state, and future projections. • Led client/partner meetings and events. • Mentored sales teams, offered feedback, and provided motivation post-meetings. • Assisted in establishing a sales staging/pipeline flow within CRM. • Pioneered the workflow for this position. • Achieved a 476% YOY increase in lead generation for the partner channel.

Univision Communications Inc.Regional Digital Sales Manager

Jan. 2019 - Aug. 2019Dallas/Houston MarketsIn my leadership role as Regional Digital Sales Manager, I oversaw a remarkable transition in revenue growth, turning a -57 % pacing into a +3% YOY within six months. This continued growth was driven by mentoring, hands-on training, and leading by example. My role involved: • Revenue Management: Actively managing and overseeing digital revenue streams. • Training & Mentorship: Educating radio/TV account executives, often accompanying them on four-legged digital sales calls for better results. • Sales Oversight: Conducting weekly one-on-one meetings with sales reps to ensure they are pacing to goal. • Team Leadership: Training and managing a team of 35 account managers across the Dallas and Houston markets. • Reporting: Crafting and updating pacing and gap plan reports. • Client Engagement: Planning and conducting "Digital Learning" events at various venues and leading individual and group client webinars to inform about the latest digital products. • Executive Presentations: Delivering post and quarterly PowerPoint presentations to executive leadership, including the CEO and regional VPs. • Strategy Development: Crafting successful digital strategies to maximize client marketing/advertising investments. • Data Utilization: Providing data on attributable leads by meeting or exceeding KPIs and goals and using Google Analytics to highlight user flow and data-driven insights on lead acquisition. • Company Overview Presentations: Presented an overview of the company's status and achievements to the CEO and regional VPs.

excelerate DigitalDigital Sales Manager

Sep. 2017 - Jan. 2019Dallas/Fort Worth AreaAs Digital Sales Manager, I spearheaded various initiatives and played a vital part in digital sales and strategy formulation. My responsibilities and achievements included: • Digital Media Sales: Oversaw digital media sales, ensuring targets were consistently met or exceeded. • Training & Mentorship: Conducted regular training sessions and provided mentorship to account executives, enhancing their sales skills and product knowledge. • Reporting: Managed pacing reports and offered projections to gauge and improve performance. • Sales Resources: Designed and implemented sales assets to assist the sales team in their pitches and presentations. • Client Engagement: Organized and hosted "lunch and learn" sessions at various venues, educating clients on our digital capabilities and offerings. • Business Development: Actively attended and played a significant role in closing new business opportunities. • Client Analysis: Conducted thorough customer needs analyses to understand and better cater to client requirements. • Campaign Design: Created tailored multi-media campaigns that resonated with our client's target audiences, ensuring maximum reach and engagement. • Strategy Development: As the project lead for devising and implementing digital strategies and campaigns for major clients.

Tulsa World Media CompanyDigital Marketing Specialist

Jun. 2016 - Sep. 2017Tulsa, Oklahoma AreaAs a Digital Marketing Specialist and Team Lead, I played a pivotal role in enhancing the company's digital footprint and sales efforts. My key responsibilities and roles included: • Digital Consultation: Provided expert advice and insights to clients and internal teams to optimize their digital strategies. • Team Leadership: As a Digital Team Lead, accompanied account executives on four-legged calls, bolstering client relationships and trust. • Sales & Business Development: Actively aided in prospecting, pitching, and closing digital media campaigns. Played a significant role in new business development to expand our client base. • Digital Strategy: Acted as the primary digital strategist, curating campaigns tailored to specific client needs and industry trends. • SEM/PPC Expertise: Specialized in search engine marketing and pay-per-click strategies, maximizing client visibility and ROI. • Programmatic & Targeted Digital Marketing: As a specialist, I harnessed the latest digital capabilities to craft high-level, data-driven strategies, ensuring optimal ad placements and audience targeting. • Creative Development: Played an active role in conceptualizing and designing digital creatives that resonate with client brands and their target audiences. • Business Growth: Ensured consistent growth by acquiring new clients and optimizing campaigns for existing ones.

Cox Media GroupAccount Executive FOX 23

Mar. 2014 - Jun. 2016Tulsa, OklahomaAs an Account Executive, I championed linear TV and digital media sales, effectively addressing client needs and driving substantial growth. My core responsibilities and achievements were: • Media Sales: Successfully executed sales strategies for linear TV and digital media platforms. • Customer Analysis: Performed comprehensive customer needs analysis to understand and align with client objectives. • Campaign Management: Spearheaded the creation of customized media campaigns. This involved prospecting potential clients, pitching our services, and successfully closing deals. • Outstanding Growth: Achieved a remarkable average increase in client renewals, resulting in a 152% growth rate. • Strategic Media Planning: Specialising strategic media mix campaigns, optimizing each platform's strengths to ensure maximum reach and impact.

Stand-By Personnel, Inc.Marketing Director/Recruitment

Mar. 2012 - Mar. 2014Tulsa, Oklahoma AreaAs the Marketing Director, I spearheaded the marketing and creative directives across all media platforms, ensuring unified and compelling brand representation. My key responsibilities and achievements encompassed: • Media Direction: Oversaw the marketing and creative direction for various media, including print, broadcast, out-of-home (OOH), digital, and social media. • Budget Management: Crafted, planned, and managed annual media budgets, ensuring optimal allocation of resources. • Creative Design: Excelled in creative ad design, capturing the brand essence and engaging target audiences. • Media Negotiation & Placement: Negotiated and managed media placements and buying, securing favorable terms and effective ad placements. • Website Development: Collaborated in website design efforts, resulting in user-friendly content that enhanced user experience and engagement. • Lead & Conversion Management: Successfully managed leads and conversions, achieving a 3% applicant growth Year-Over-Year (YOY) within the first year. • Strategic Media Mix: Mastered the art of media mix and fostered solid relationships within the industry, yielding cost-effective marketing and media campaigns. • Data Management: Collected, managed, and analyzed data from media campaigns, deriving insights for future strategy optimizations. • Content Creation & Management: Initiated and managed the company blog, created engaging content for all social media sites, and ensured effective job postings across various platforms.

SHAMROCK COMMUNICATIONSAccount Executive

Aug. 2010 - Mar. 2012Tulsa, Oklahoma AreaCelebrating 14 years in the radio/advertising industry. -ADVERTISING SALES -Development of New Business -Maintenance and growth of client base. -Strategic Consulting, including brand positioning & strategy, budget planning, etc. -Copy writing/creative strategies & planning -Helping clients grow their revenue

Clear Channel RadioAccount Manager

Oct. 2005 - Aug. 2010