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Work Background
BCG XSenior UX Designer
Apr. 2022São Paulo, BrasilIn a recent case, I led a cross-functional team in the development of a B2B SaaS platform for a global logistics company. Applying user research methodologies, we identified pain points in the existing system and designed a more intuitive user interface that reduced complexity and improved task efficiency by 25%. Through iterative prototyping and usability testing, we optimized the platform's features and workflows, resulting in a 30% increase in user satisfaction and a 20% decrease in support ticket volumes. The project showcased the power of user-centric design in delivering tangible business outcomes and solidified my passion for creating impactful solutions. • Collaborated on B2B projects, primarily focusing on designing dashboards and web applications for prominent clients such as Coca-Cola, Jaguar/Land-Rover, and Raízen.
• Leveraged AI and Data Science to create innovative solutions that effectively handle large datasets while adhering to WCAG standards for accessibility.
• Conducted user research and built user flows to ensure a deep understanding of user needs and inform the design process.
• Developed detailed personas to guide design decisions and improve user-centricity.
Created high-fidelity prototypes to demonstrate interactive solutions and gather user feedback for iterative design improvements.
• Played a pivotal role in building solutions that significantly reduced internal KPIs, resulting in decreased operational expenditure (opex) and increased automation for clients, sometimes achieving up to 60% improvement.
• Collaborated closely with cross-functional teams, including data scientists, developers, and stakeholders, to align design objectives with business goals.
Livelo BrasilUX/UI Designer
Jul. 2021 - Mar. 2022São Paulo, BrasilDuring my time at Livelo, I played a pivotal role in enhancing the Corporate Bonus Portal, a B2B web dashboard. By implementing strategic improvements and leveraging user-centered design principles. • Served as a Product Design professional within a dedicated squad, specializing in the development of digital products for the legal entity area.
• Implemented significant improvements in the Corporate Bonus Portal, a B2B web dashboard, resulting in tangible business outcomes.
• Successfully reduced the churn rate from 5% to 3% by enhancing the user experience and addressing pain points through intuitive design solutions.
• Improved user engagement by optimizing the Time spent interacting with the product, achieving a remarkable 35% increase.
• Utilized user-centered design principles, wireframing techniques, and usability testing to inform and guide the design process.
• Effectively communicated design concepts through high-quality prototypes, fostering user feedback and validation.
DruidUX/UI Designer
Apr. 2021 - Mar. 2022At Druid, I played a key role in numerous successful projects, leveraging my skills in wireframing, usability testing, and research to inform the design process. By employing high and medium fidelity prototyping techniques, I effectively communicated design concepts and gathered valuable user feedback. • Served as a UX/UI Designer, delivering high-quality design solutions for clients in the education and entertainment sectors, including Sony Music.
• Conducted wireframing, usability testing, and research to inform the design process and improve user experience.
• Contributed to the development of new design systems, ensuring consistency and efficiency across projects.
• Played a key role in a project that won the Best Internal Project Award for VIVO, the largest telephone operator in Brazil. The project focused on optimizing the service of internet installers through a dedicated application.
SharEverUX/UI Designer
Nov. 2018 - Apr. 2021São Paulo, São PauloI had the privilege of working at Sharever, a Brazilian startup focused on bringing savings to users through subscription sharing groups for technology-focused products. During my time at Sharever, I played a crucial role in the company's growth by spearheading the redesign of the entire UI and driving the design of new interfaces. By conducting comprehensive user interviews and usability tests, I gained valuable insights into user needs and preferences, allowing me to create intuitive and engaging experiences. • Designed intuitive and visually appealing UIs, leveraging tools like Figma for prototyping.
• Achieved significant growth, acquiring 1,200 new users within one year, representing almost 80% growth
• Thrived in a fast-paced startup environment, collaborating with cross-functional teams to deliver outstanding digital experiences.
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