BrainJuicerSVP, Juice Generation
Jan. 2012 - Jul. 2014AustinBrainJuicer is a Behavioral Economics based research and consultancy firm
• Led global team of qualitative research consultants (London, Shanghai, Sao Paulo, Austin, Netherlands); resulting in 24% growth of business the first year • Part of a 3-person US executive team that gained new clients, grew business and helped to solidify year over year growth between 19% and 30%
• Drove the improvement of qualitative tools, all based on Behavioral Economics • Developed and managed overall budget.
• Led innovation work for my highly valued clients, specifically Procter & Gamble - Panama, Russia, Brazil, Turkey and the US
• Led the redefining and energizing a 25-year old laundry brand in Mexico, identifying seven new consumer needs and developed an actionable go to market strategy for new product and new marketing.
• Helped lead a rapid prototyping product development team that designed a new incontinence product by understanding the consumer needs and market demand and addressing the gaps in the market place