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Work Background
Strategic Partnerhsips and Client Experience Manager
Jackie Porter CFPStrategic Partnerhsips and Client Experience Manager
Sep. 2020Connecting people, brands and communities with the right growth opportunities, I am fortunate to be able to manage the partnerships, client experience and business development with Team Jackie Porter and Lawyers Financial; I work with high-net worth clients to support them in building their financial future. With a strong focus on servicing Lawyers, Law Firms, Business Owners and Corporate Executives, we support clients with strategies in wealth building and financial protection.
VP of Partnerships
The Mesh Media NetworkVP of Partnerships
Jul. 2016 - Jun. 2020I have been fortunate to have the opportunity to work on growth strategies and partnerships for a number of national and global brands, properties and organizations in both the corporate and non-profit sectors. I've been successful in the development, implementation and execution of sales strategies, strategic partnerships, market penetration and integrated marketing campaigns. And manage sales and portfolios for various business clients. Through creative programming, I value connecting audiences and brands to generate brand awareness and to maximize revenue generation. A few of my partners include the University of Toronto, RBC, Bell Media, Porsche, NIKE, DOVE, and National Golf Course Owners Association of Canada to name a few.
Senior Media Sales Advisor
Advocate Printing & PublishingSenior Media Sales Advisor
Dec. 2012 - Jul. 2016In Atlantic Canada's largest print and publishing house, I generated over 1M in revenues annually by selling integrated marketing campaigns in the fast-paced media and advertising environment. Managing a large portfolio of clients, I consistently achieved aggressive monthly sales quotas. I valued the opportunity to build trust, build my network and develop business relationships with high level, C-suite decision-makers, advising them on growth strategies to increase awareness and generate revenue for their business. These comprehensive marketing plans included print, digital, social media and experiential campaigns. In addition, in a Sales Leadership position, I provided strategic council to the internal sales team, by sharing success strategies and creative ideas to help the sales team close more business.
Director of Sales & Marketing
Toronto Loves KicksDirector of Sales & Marketing
Jan. 2010 - Dec. 2012This is where I fell in love with the value of sponsorship and strategic partnerships. I was able to experience the impact successful partnerships can have on our community. Sales were made easy by strategically partnering global brands on initiatives that were equally valued and respected as mutually beneficial. Having a taste for success with these partnerships and seeing the impact that our initiatives had on community, my passion for media and brands grew. Successful in securing community partnerships, acquiring sponsorship, and strategy; as well creating the marketing plan to generate awareness. My favorite initiative was 'She Got Sole', a young women's youth empowerment day catered to females in priority neighborhoods in Toronto. The day of development included panel discussions and workshops and delivered so much value that both NIKE and DOVE came on to partner.
Commercial Business Development Executive
Canon CanadaCommercial Business Development Executive
Jan. 2010 - Jan. 2012My time with Canon was extremely valuable. As an outside sales executive, who assumed Sales Team Lead responsibilities, I sold directly to the C-suite decision makers in a wide variety of industries. In this hunter market, I was successful in increasing base accounts by 40 percent within the first six months in my territory. By selling a wide variety of multi-functional services and software solutions to businesses I was able to focus on solution selling to ensure my clients' needs were being met. I placed second in the country in our sales pitch and presentation competition. And I benefitted greatly from participating in Canon's world-class sales training programs on an ongoing basis. With my direct superior being located in a different city in the country, this independence strengthened my organizational sales approach, work ethic, and drive to perform. As the Sales Team Lead, I facilitated weekly sales team meetings, attended weekly regional forecast calls and trained new hires on policy, procedures and development. In addition, I created and advised on regional market penetration strategies and marketing plan to fall in line with Canon's overall growth strategy.
Senior Relationship Manager
HSBCSenior Relationship Manager
May. 2006 - Dec. 2009With nearly four years of selling in the financial services industry, and working for one of the largest global brands of the time with world-class sales training programs, I was able to fine-tune and polish my sales skills. I consistently achieved and exceeded sales targets by developing new business, while managing multi-million dollar commercial portfolios. I nurtured relationships with C-Suite level executives to manage their financial portfolios.
Casino Supervisor, VIP Club Members Sales & Strategy
Carnival CorporationCasino Supervisor, VIP Club Members Sales & Strategy
Jan. 2002 - Jan. 2005With the opportunity to work for one of the global leaders in Travel and Tourism, I was fortunate to travel on a number of different cruise ships, while being based out of many different cities in North America. I learned first hand the importance and value of good customer service and benefited greatly from this industry leader's training in this area. My primary role was in building relationships with our VIP customers and high-limit clientele, primarily in North America, to encourage repeat business. I developed marketing strategies and rewards programs that appealed to these clients, in addition to selling new members into our global rewards program. As a Casino Supervisor, I supervised table games with high-limit play. I quickly became efficient in crisis management techniques, and managing people in an environment that wasn't always friendly. In addition, I managed a team of 30 dealers. I was responsible for coaching policy, procedures and processes as well as training and evaluating them on their customer service skills.
Teacher
Halifax Regional School BoardTeacher
Sep. 2000 - Jun. 2002Halifax, Canada AreaFresh out of University, I was eager to start my journey as a grade 8 Teacher. During this time, I became efficient in lesson planning, presenting, and teaching children who were at different stages of learning and all with different needs. This teaching experience has served me well throughout my career, as I have applied these skills in all of my following positions. Experience in teaching has set me up for success in leadership, sales coaching, presentation skills and relationship building. And I value being able to combine my passion for teaching and my passion for the business world, in the work I do now through teaching sales and sponsorship programs.

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