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Work Background
Media.MonksSVP, Head of Social EMEA
Feb. 2023 - Jul. 2023London, England, United KingdomRan Social Media division at Media Monks in an interim SVP / Regional General Manager position. ◇Responsibilities include team restructure and scale up, growth, profitabilty, client management, international expansion.
24ORE Business SchoolGuest Lecturer
Jan. 2023Equipping future marketing leaders with practical skills, the focus is on digital advertising as a key lever for business growth; technology, emerging trends, impact on consumer behaviour and how to foster ethical practices across the industry.
DaChainInterim CEO
Feb. 2022 - Dec. 2022London Area, United KingdomWeb 3 - NFT marketplace backed by Aser Ventures. ◇Joined to run the organisation and in particular focus on team set up, revenue model set up, commercial and technology partnerships.
ccoachFounder & CEO
May. 2021London, England, United KingdomSpecialist coaching, powered by Ai and millions of proprietary data points. Find us on playstore and app store.
Forward, born from lastminute.comCEO ( Chief Executive Officer )
Feb. 2019 - Apr. 2021London, United KingdomCreated lastminute.com's in house media company tasked with running brand and marketing programmes for the LM Group brands and a portfolio of 1000+ travel clients. Created a team of 70 wonderful digital marketing experts.
◇ P&L owner and company spokesperson. ◇ eCommerce monetisation. Revenue diversification. Digital Business models. Marketing and Media Strategy. Investments and Budget optimisation. Media Optimisations. Programmatic advertising. Content Marketing. Influencer Marketing. Team scale up and management. Sales strategy and deployment. two M&A's.
SmallfishNED ( Non Executive Director )
Feb. 2019 - Apr. 2021London, England, United KingdomAdvertising Agency specialised in creating scalable and social first content. ◇Senior Advisor on commercial strategy, marketing, international expansion, partnerships.
lastminute.com groupCCO ( Chief Commercial Officer )
Jan. 2016 - Feb. 2019London, United KingdomSuccessfully created - from scratch - highly profitable advertising monetisation model alongside the travel engine. Set up programmatic tech stack and Direct sales teams across top 5 EU markets. ◇eCommerce monetisation. commercial strategy and development, publisher monetisation, client portfolio creation and up-sell, revenue, strategy, product, sales, ad tech. Set up European team of 30 FTE. Company spokesperson.
eBay AdvertisingCommercial Director
Jan. 2015 - Jan. 2016London, United KingdomEnhanced eBay Advertising's monetisation through several strategic partnerships. ◇eCommerce monetisation. Agency trading deals, B2B marketing and comms, PR, ad tech, data tech development and product roll out. Company spokesperson.
Mobile Marketing AssociationMember Board of Directors
Jan. 2013 - Dec. 2014London, United KingdomPart of a senior team of marketers working to promote and standardise mobile first marketing.
Vodafone Group m-CommerceHead of Mobile Marketing
Oct. 2012 - Dec. 2014London, England, United KingdomBuilt technology stack that on-boarded Vodafone's offline data to cookies, then deployed for marketing and advertising use cases. ◇ Revenue, ad tech, product management, data monetisation. In charge of key publisher, advertiser and agency relationships. Designed and rolled out audience extension product for monetisation based on Vodafone's 1st party data.
NokiaHead of Strategic Partnerships
Nov. 2010 - Oct. 2012London, United KingdomBusiness development, platform sales and client management for tier one clients. Company spokesperson.
Yahoo - MobileMarketing Manager then Partnerships Manager
Aug. 2007 - Nov. 2010London, United KingdomB2C marketing, co-marketing, business development, platform sales with Telco and Publishers.
Lulu.comMarketing Manager
Apr. 2006 - Aug. 2007London, England, United KingdomB2C marketing, digital traffic acquisition, campaign management. Company spokesperson.
Istituto Linguistico EuropeoEnglish Language Tutor
Sep. 1998 - Sep. 2002Lombardy, ItalyAs a bi-lingual young adult, I taught Advanced English classes in the evenings throughout high school and University years.
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