Alessandra DI Lorenzo

Founder & CEO @ccoach

Tutor🔥 Startup FounderHead of Growth💸 Marketing💼 C-level Executive👍 Sales & BizDevProfessorCEOCMO🧮 EducationAdvisorFounderLecturerCommunications Manager

Alessandra Di Lorenzo is a pioneering digital growth and transformation expert, renowned for her innovative contributions to the advertising and marketing industry. With nearly two decades of experience in London's competitive digital advertising market, Alessandra has worked with some of the most influential companies, including Yahoo, Vodafone, eBay, and lastminute.com. Her illustrious career is marked by significant achievements and recognitions. In 2019, Alessandra was honored with the prestigious Women in Marketing Award, celebrating her outstanding leadership and impact in the field. Additionally, she has been named by The Drum as one of the top 25 most influential women in digital over the past 25 years, highlighting her profound influence and visionary approach to digital marketing. As the Founder and CEO of a successful specialist coaching practice powered by artificial intelligence, Alessandra leverages cutting-edge technology to drive digital growth and transformation for businesses. Her practice focuses on helping companies navigate the complexities of the modern digital landscape, ensuring they stay ahead in a rapidly evolving market. Alessandra is also a passionate advocate for ethical advertising practices. She is dedicated to educating the next generation of marketers, lecturing at both MA and Executive MBA levels on topics such as digital advertising, technology, and innovation. Her teaching philosophy emphasizes practical, real-world applications of marketing theories, equipping her students with the knowledge and skills needed to thrive in the industry.

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Work Background

ccoachFounder & CEO

May. 2021London, England, United KingdomSpecialist coaching, powered by Ai and millions of proprietary data points. Find us on playstore and app store.

24ORE Business SchoolGuest Lecturer

Jan. 2023Equipping future marketing leaders with practical skills, the focus is on digital advertising as a key lever for business growth; technology, emerging trends, impact on consumer behaviour and how to foster ethical practices across the industry.

Media.MonksSVP, Head of Social EMEA

Feb. 2023 - Jul. 2023London, England, United KingdomRan Social Media division at Media Monks in an interim SVP / Regional General Manager position. ◇Responsibilities include team restructure and scale up, growth, profitabilty, client management, international expansion.

DaChainInterim CEO

Feb. 2022 - Dec. 2022London Area, United KingdomWeb 3 - NFT marketplace backed by Aser Ventures. ◇Joined to run the organisation and in particular focus on team set up, revenue model set up, commercial and technology partnerships.

Forward, born from lastminute.comCEO ( Chief Executive Officer )

Feb. 2019 - Apr. 2021London, United KingdomCreated lastminute.com's in house media company tasked with running brand and marketing programmes for the LM Group brands and a portfolio of 1000+ travel clients. Created a team of 70 wonderful digital marketing experts. ◇ P&L owner and company spokesperson. ◇ eCommerce monetisation. Revenue diversification. Digital Business models. Marketing and Media Strategy. Investments and Budget optimisation. Media Optimisations. Programmatic advertising. Content Marketing. Influencer Marketing. Team scale up and management. Sales strategy and deployment. two M&A's.

SmallfishNED ( Non Executive Director )

Feb. 2019 - Apr. 2021London, England, United KingdomAdvertising Agency specialised in creating scalable and social first content. ◇Senior Advisor on commercial strategy, marketing, international expansion, partnerships.

lastminute.com groupCCO ( Chief Commercial Officer )

Jan. 2016 - Feb. 2019London, United KingdomSuccessfully created - from scratch - highly profitable advertising monetisation model alongside the travel engine. Set up programmatic tech stack and Direct sales teams across top 5 EU markets. ◇eCommerce monetisation. commercial strategy and development, publisher monetisation, client portfolio creation and up-sell, revenue, strategy, product, sales, ad tech. Set up European team of 30 FTE. Company spokesperson.

eBay AdvertisingCommercial Director

Jan. 2015 - Jan. 2016London, United KingdomEnhanced eBay Advertising's monetisation through several strategic partnerships. ◇eCommerce monetisation. Agency trading deals, B2B marketing and comms, PR, ad tech, data tech development and product roll out. Company spokesperson.

Mobile Marketing AssociationMember Board of Directors

Jan. 2013 - Dec. 2014London, United KingdomPart of a senior team of marketers working to promote and standardise mobile first marketing.

Vodafone Group m-CommerceHead of Mobile Marketing

Oct. 2012 - Dec. 2014London, England, United KingdomBuilt technology stack that on-boarded Vodafone's offline data to cookies, then deployed for marketing and advertising use cases. ◇ Revenue, ad tech, product management, data monetisation. In charge of key publisher, advertiser and agency relationships. Designed and rolled out audience extension product for monetisation based on Vodafone's 1st party data.

NokiaHead of Strategic Partnerships

Nov. 2010 - Oct. 2012London, United KingdomBusiness development, platform sales and client management for tier one clients. Company spokesperson.

Yahoo - MobileMarketing Manager then Partnerships Manager

Aug. 2007 - Nov. 2010London, United KingdomB2C marketing, co-marketing, business development, platform sales with Telco and Publishers.

Lulu.comMarketing Manager

Apr. 2006 - Aug. 2007London, England, United KingdomB2C marketing, digital traffic acquisition, campaign management. Company spokesperson.

Istituto Linguistico EuropeoEnglish Language Tutor

Sep. 1998 - Sep. 2002Lombardy, ItalyAs a bi-lingual young adult, I taught Advanced English classes in the evenings throughout high school and University years.

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