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Work Background
COLONY Digital AgencyCo-Founder and Operations & Digital behavior Director
May. 2013Málaga, Andalucía, EspañaAdded to the responsibility of managing all the operation, I am also responsible for Intelligence area that develops online research, Netnography Analysis, Digital Presence Analysis, Analysis of Social Networks and Social MediaListening. We analyse this large volume of data combined statistical knowledge,technological and behavioral to generate and categorize relevant informationsfor the brands.
F451 DigitalProject Management
Apr. 2013 - Sep. 2013São Paulo e Região, Brasil
COLONY - Social BrandingOperations Manager
Mar. 2013 - Dec. 2014São Paulo Area, BrazilResponsible for creating operations processes for social media and managing creative teams, project managers and community managers.
Muñecos y CiaFounder
Feb. 2013 - May. 2014São PauloBrand development, head of marketing. Developed brand strategy and statistics systems.
Responsable for the company responsible for the business strategy of the company, including business plan & sales strategy development.
IndependentIndependent consultant For Digital Marketing Strategy
Sep. 2012 - May. 2013BrasilMy goal is to help B2C and B2C companies to achieve their goals as a brand, incorporating marketing strategies to your business strategy. I believe that every company has a specific need in marketing, so my job is to understand the current situation and develop the company's marketing strategy more efficient (Relationship Marketing, search marketing, digital marketing, performance marketing, social networks, etc.)
ScupBrand Manager
Mar. 2012 - Sep. 2012São Paulo e Região, Brasil• Responsible for defining and ensuring the brand's positioning, its products and initiatives. in all
areas
• Lead the press to spread position.
• Define and create events explorerm brand positioning
Scup - Monitoramento de mídias sociaisMarketing Manager
Jun. 2011 - Mar. 2012São Paulo e Região, Brasil• Structuring the marketing team, developing the annual plan of communication and marketing company. Guidance for project conceptualization and layout of the mark;
• Orientation responsible for content, customer-oriented training in the use of the tool. Development and deployment guidance of rules of public relations for Brazil and North America;
• Responsible for customer retention.
• Management and guidance from Community Manager and Analyst for Best Practices;
• Responsible for decision participation in events of the segment of Social Media;
• Participation in the company's leadership team, where decisions are made about people and business.
Direct LabsCoordinating Center
Jan. 2011 - Jun. 2011São Paulo e Região, BrasilIn June I convidade by the CEO to take the new department, the marketing, in another group company, the Scup. • Guidance for strategic planning team for Social Media
• Coordination of teams of analysts Social Media;
• Responsible for the delivery of quality projects in Social Media to customers, having served Telefonica, Man (WV Trucks), Suzano, Editora Abril.
Taedda Indústria e Comércio de Móveis Ltda.Marketing Analyst and Market Intelligence
Sep. 2008 - Dec. 2009São Paulo e Região, Brasil• Marketing Planning and development, performance and presentation of results to the Board; • Design, development of Decision Trees, Moments of Truth, Analysis and Implementation of marketing actions, implementation of actions, with the budget and measurement of return on shares B2B and B2C; • Design and leadership development of website, intranet and network of relationships with customers and internal customers; • Materials Management Communication and product portfolio: planning and strategy, content, contact with suppliers and approval of budgets • Analysis of P & L, Market Share, Margin, and Net Sales Forcast; • Analysis of sales of product lines and reporting to management, and propose and implement solutions in the areas of marketing, and business, covering some aspects of the industrial area; • Release management product line that accounted for 50% growth in retail sales in the furniture segment; • Lancet product line that was responsible for one-year growth of 50% of Net Sales category; • Creation and management of the company Endomarketing; • In taking this task that previously did not exist in the company, communication between employees increased by 65%. • Participation in projects of strategic planning company, with comprehensive planning process, business and industrial operations, including workflow.
Grupo Projeção ParticipaçõesMarketing Analyst and Projects (Team CRT, Taedda, Cavallino Magazine, LA Digital)
Jul. 2007 - Sep. 2008• Development of briefings and organizational processes for internal clients; • Planning and Project Management, Analysis of Price, Mark Up and sales goals, in order to ensure the profitability of commercial operations of customers Incentive programs and magazine for luxury (Cavallino Magazine); • Management system deployment managers campaigns, projects and loyalty programs (IT knowledge); • Member of the working group responsible for brand positioning CRT Team Brazil (WWW.crtbrasil.com.br) and communication to the automotive sector; • Managing the creative team of the Group, responsible for carrying out marketing activities created by the marketing group I attended; • Responsible for the architecture and management of web sites and intranets for internal customers; • Responsible for the care of the internal customers of the Group, which demanded from the strategic planning, implementation and enforcement. • Member of the working group responsible for the event by organizing conventions and launch projects.
DwiseBizz Marketing e Comunicação IntegradaAccount Management
Feb. 2006 - Jul. 2007São Paulo e Região, Brasil• Managed a team of 05 people, with the primary responsibility for fulfilling the strategy of all projects, profile analysis and distribution activities. • Project Management and Planning, having managed projects for leading companies like Kodak, Hewlett-Packard (HP), Natura, Souza Cruz, Ripasa, Michelin, Itaplan and Caltabiano; • Project management relationship, encouragement and loyalty of brands and products, consumer goods and services, participated in strategic planning, start up and launch of communication for 90% of the projects of the companies above; • I took planning and start-up project to encourage trade with the result of 25% of the target, which was 30% interest and investment in restricted and gave six months to 83% growth in participation and representation of the program 30% of total sales of the product; • Management and contracting of suppliers, the definition of creative concepts, briefing, Brand Equity, analysis profiles; • Development and analysis of market research qualitative and quantitative; • Responsible for the design and planning of CRM projects, development of Decision Trees, Moments of Truth, Analysis and Implementation of marketing actions, implementation of actions, with the budget and measurement of return on shares B2B and B2C. • Responsible for development and enforcement of marketing planning, adherence to budget and measuring return on shares.
H21 Tecnologias em MarketingCustomer Service and Project Management CRM
Nov. 2003 - Jan. 2006• At the launch of CRM projects, participation in the design, specification and responsible for managing projects, with the area of planning, IT and creation;
• Review marketing, P & L and feasibility, setting scores, goal setting, research on consumer end user, launch, internal and external communication and monitoring results;
• Strategy development projects according to the Trade and positioning of each product to the end customer, developing activities, materials, monitoring of implementation and outcome;
• Portfolio Analysis, strategy development and actions to increase sales, companies like Kodak, Gtech, HP, campaigns encouraging the sales and promotions such as "Program Hits" and "Pimba" (Kodak and Gtech);
• Responsible for development and fulfillment of marketing planning, budget and compliance with the measurement of stock returns.
• Responsible for 03 projects involving loyalty online e-commerce.
• Knowledge of programming languages in the monitoring and implementation of management systems campaigns, direct marketing projects;
• Analysis of databases for use in projects that had technology as a basis.
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