DwiseBizz Marketing e Comunicação IntegradaAccount Management
Feb. 2006 - Jul. 2007São Paulo e Região, Brasil• Managed a team of 05 people, with the primary responsibility for fulfilling the strategy of all projects, profile analysis and distribution activities. • Project Management and Planning, having managed projects for leading companies like Kodak, Hewlett-Packard (HP), Natura, Souza Cruz, Ripasa, Michelin, Itaplan and Caltabiano; • Project management relationship, encouragement and loyalty of brands and products, consumer goods and services, participated in strategic planning, start up and launch of communication for 90% of the projects of the companies above; • I took planning and start-up project to encourage trade with the result of 25% of the target, which was 30% interest and investment in restricted and gave six months to 83% growth in participation and representation of the program 30% of total sales of the product; • Management and contracting of suppliers, the definition of creative concepts, briefing, Brand Equity, analysis profiles; • Development and analysis of market research qualitative and quantitative; • Responsible for the design and planning of CRM projects, development of Decision Trees, Moments of Truth, Analysis and Implementation of marketing actions, implementation of actions, with the budget and measurement of return on shares B2B and B2C. • Responsible for development and enforcement of marketing planning, adherence to budget and measuring return on shares.