Karolina Martyniuk

Regional Marketing Leader @IKEA

Poland💸 MarketingCreative ProducerMarketing Director🧮 EducationLecturerBrand Marketing ManagerCommunications Manager

» 12+ years of professional experience in international marketing communication companies » 7+ years of experience in consumer electronics sector (ad agency, producer, retailer) » Strong strategic approach combined with focus on commercial effectiveness » IPMA – certified project leader with proven experience of managing multiple projects at once » CIM member since 2018 » Data-driven, strategic approach applied both in local preparation of strategic plans, as well as adaptation of global strategies » Leading efficient marketing projects through all levels of organization and between separate entities » Building and maintaining long term, mutually beneficial business relationships

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Work Background

IKEARegional Marketing Leader

Apr. 2023

RTV EURO AGDCategory Marketing Manager - Domestic Appliances

Nov. 2020 - Mar. 2023Overall responsibility for marketing activities of the largest SBU in the company

Huawei Consumer Business GroupRetail Marketing Manager

Apr. 2019 - Feb. 2020Retail communication management of multiple product categories (note PC’s, wearables, smartphones, tablets, accessories) ; Marketing management of Huawei Experience Store in Warsaw

PZUBrand Communication Manager

May. 2018 - Feb. 2019Warszawa, woj. mazowieckie, PolskaPlanning and execution of integrated (ATL, BTL, digital, PR, internal communication) marketing campaigns for PZU umbrella brand and individual products through all stages

Cheil Worldwide Inc.Account Manager

Apr. 2013 - Apr. 2018Warszawa, woj. mazowieckie, PolskaPlanning and overall execution of marketing communication (ATL, BTL, digital) Samsung Home Appliances in Poland

Havas PolandAccount Executive

Jan. 2010 - Mar. 2013Warsaw, Masovian District, PolandCoordination of communication projects with various goals, degree of complexity and TG. Key Clients: Coca-Cola, Mondelez (Douwe Egberts, Jacobs, Milka), Carlsberg

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