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Work Background
MaypleEmail Marketing Expert
May. 2023United States
Working Not WorkingDigital Marketing Specialist
Jan. 2023United States
DCALTA - Defined Contribution Alternatives AssociationEvent Producer + Content Management
Feb. 2022United States
Working Not WorkingDigital Event Producer
Sep. 2021 - Aug. 2022New York, New York, United States-Leads and manages end-to-end delivery of all digital events including creation of event project plans, regular check-ins with stakeholders, proactively escalating concerns and challenges appropriately and ensuring events are delivered on time and within budget.
-Works with cross-functional teams to create event emails, landing pages, and demand generation activities to achieve event goals.
-Creates assets to support the event and digital media campaigns, including the creation of live, recorded, and on-demand content.
-Produces content for and manages creation, QA and send of weekly email newsletter to 75000+ subscribers.
Virtual Patent Gateway, LLCWebinar + Email + Producast Producer
Dec. 2020Remote-Produces technical aspects of virtual events on all platforms
-Manages email CRM and monthly content sends
-Produces Virtual Water Cooler Chat Podcast
Lissa Rankin, MDZoom Producer + Digital Content
Oct. 2020Remote-Produces technical aspects of virtual events on all platforms (Zoom Meetings, Facebook Live, Restream, YouTube, etc.)
-Manages content for online courses, including live calls, deck creation, copyediting, video editing, audio editing, and Teachable platform.
Self EmployedDigital Marketing + Virtual Events
Jun. 2020Event Planner, Digital Marketer and Zoom Producer, with over 7 years of experience facilitating both in-person and virtual workshops, conferences and meetings. Specialties include:
-Digital Marketing: Digital Research Setup (SurveyMonkey, Google Forms), CRM Management & Campaign Setup (Salesforce, Mailchimp, ActiveCampaign)
-Events: Zoom, GoToWebinar and Streamyard Producer, Virtual Event Design & Agenda Creation
Creative & Project Management: Basic Video Editing, Podcast Management incl. Audio Editing, Digital Content Creation and Management including Graphic and Copy for Social, Email, Website, et al.
FROM, The Digital Transformation AgencySenior Producer, Special Projects
Oct. 2018 - Feb. 2022Greater New York City AreaDigital Marketing
o Helps in ideating and defining marketing strategies across all campaign types.
o Plans, manages, implements and analyzes email marketing campaigns, including overall management of CRM (Mailchimp).
o Plans and produces Podcast, including guest outreach and prep, interview production, editing, marketing and distribution. Operations
o Project Management and Administrative tasks for Business Development and Marketing -Process building and definition -Creating and overseeing tasks for offshore resources
o Manages CRM (Salesforce) in relation to marketing and business development efforts, including
processes for data input and upkeep.
o Manages integrations between CRM and marketing automation tools (API Keys, Zapier, etc.) Impactful Online Meetings Online Course
o Oversees creation and management of web properties, including copywriting and integrations.
o Manages email marketing and ongoing drip campaigns, including copywriting.
o Helps to create platform-specific videos for the course, including recording voiceover and editing final
product. Events
o Plans, manages, implements and analyzes physical and digital marketing events.
o Producer for Meetings and Webinars using Zoom and Streamyard.
EverplansOffice Manager
Nov. 2016 - Aug. 2018New York, NYAs the office manager, I served as executive assistant, facilities director, event planner and culture liaison in one. I worked with the company leadership to foster company culture with a focus on celebrating the lives of our employees in and outside the office, including daily office functionality and décor. Most importantly, I kept everyone fed, watered and caffeinated.
FROM, The Digital Transformation AgencyMarketing Manager
Jan. 2016 - Nov. 2016Greater New York City AreaFormerly known as Moving Interactive, FROM helps companies transform from where they are now to where they need to be to succeed with today’s digitally-adept customers. As marketing manager, I worked directly with our CEO, VPs of Sales and Client Solutions, creative leads, and internal and external resources to plan, develop, execute and analyze FROM’s marketing strategies, including both digital and direct avenues. When the companies merged, I worked closely with our leadership and creative teams in conceptualizing, developing, designing and launching the new FROM brand.
FreelanceVocalist
May. 2015Greater New York City AreaTrained, experienced vocalist able to solo or sing in a group. Lyric Soprano with large range and ability to harmonize and sing all voiceparts.
Innovation LoftInnovation Services Coordinator, Marketing and Events
Apr. 2014 - Dec. 2015New York, NYAs an Innovation Services Coordinator, I am the first point of contact for clients and colleagues for everything from planning and executing corporate events to writing, editing, designing and managing social media and content marketing. I work with our creative team to make sure our email and print marketing are effective and on brand, and with the Loft team to ensure the physical event space is the best version of itself. I have a hand in creating and implementing internal and client-facing processes, documents and designs, and have helped build Innovation Loft from the ground up.
The Freeman CompanySales Administrative Assistant
Oct. 2012 - Jun. 2013Seattle, WAUses Salesforce to keep track of and update information for event opportunities for 5+ account managers, through all life stages.
Pulls job numbers from corporate office that are used to invoice and track branch-specific opportunity revenue.
Creates folder and filing system for Account Managers to use in organization of show materials and paperwork.
Keeps comprehensive internal catalogue of all necessary tracking information of individual event opportunities.
Marries reports sent by corporate for CBS and Salesforce with internal information to ensure updating of events and invoicing in a timely and correct manner.
Shot in the DarkVocalist
Apr. 2012 - Aug. 2013SeattleShot in the Dark is a six-person a cappella group that found each other by individually answering the same craigslist ad, which in itself illustrates their shared love of music and, obviously, danger. Hailing from Florida, California, Ohio, Colorado, New Hampshire, and Washington, this unique group brings singers from each corner of the country, blending backgrounds, skills, and voices to create a truly unique group of musicians. Founded around St. Patrick's Day of 2012, they hit the ground running and, in October, were chosen as a finalist in the Lady Antebellum A Cappella Cover Contest. (http://acappella.ladyantebellum.com/entries?sort=rank&filter=finalist) Then, just a year later, they were thrilled to receive second place and best arrangement at the Harmony Sweepstakes Pacific Northwest Regional. They'd like to thank their fans, their eggshakers, and their neighbors for not complaining about the noise (specifically excluding the loud neighboring rock bands during their attempted studio sessions.) They are thrilled to be continuing the a cappella tradition in the northwest and hope to see you soon!
The Freeman CompanyAccounting Administrative Assistant
Jan. 2011 - Jun. 2013Seattle, WAAccounting and Administrative Assistant in charge of following the life of finalized invoices, including payment via credit card or purchase orders, keeping logging procedures up to date, and filing. Helps keep 10+ account managers updated of all invoicing timelines and procedures, including client satisfaction surveys and creation of purchase orders.
Works with account managers, office administrators and accountant to resolve problem invoices and complete client-specific reports.
Helps in entering accounting payables/receivables into company-wide database for processing at corporate headquarters.
Aids in other special projects as necessary, including (but not limited to): creation of PowerPoint presentations for internal and external meeting use, copying and filing of invoices, creation of information books used in daily customer interactions, etc.
The Freeman CompanyReceptionist
Nov. 2010 - Oct. 2012Seattle, WAReceptionist in charge of tracking personnel in and out of the office, answering and routing phone calls, ordering and stocking office supplies, and distributing mail appropriately. In charge of scheduling conference room and conference calls, as well as some travel and accommodations.
Takes on other projects as needed.
MiniLuxe, LLC.Inventory Administrative Assistant
Sep. 2009 - Apr. 2010Works with Inventory Manager to ensure correct placement of both backbar and retail orders for multiple salon locations, including distributing inventory between locations. Uses Envision Salon and Spa Management software to maintain in-house inventory including easy access to inventory information, reorder alert reports and analysis of sales reports. Helps to maintain relationships with vendors via phone, fax, e-mail and meetings. Provides aid to corporate team members in administrative needs, including writing, editing, problem solving and other projects as needed.
MiniLuxe, LLC.Front Desk Representative
Oct. 2008 - Apr. 2010Provides friendly and timely customer service to all MiniLuxe clientele, including scheduling appointments, answering multi-line phone system, keeping and updating database of client information. Also provides support to Miniluxe Managerial and Corporate Team Members via Microsoft Office, Copy/Fax and Envision Salon and Spa Program. Assists in training of all seasonal and new front desk staff in salon procedures and policies, including appointment scheduling system.
MusicMastersPrint Music Manager
Jan. 2008 - Sep. 2008Uses computer and office systems, including fax, copy, Microsoft Office, Aimsi P.O.S. program, to maintain relations with both customers and publisher representatives. Answers multi-line phone system and direct calls accordingly. Provides information and support to office and administrative staff, including ordering, organization, payment, etc. Maintains catalog of all related printed material in the computer system to be easily searchable and correct in number, in relation to all parts of the ordering process, including filling, sending and receiving. Orders and receives all related printed material, including stock and customer orders, as well as filling and shipping online orders
Village Inn RestarauntServer
Oct. 2006 - Jun. 2007Works directly with Manager and Back of House staff to provide friendly, timely and correct service to all Village Inn Restaurant clientele. Works with other service staff to keep restaurant appearance clean and organized. Occasionally answers multi-line phone system and covers front of house positions when necessary to aid Manager and other service staff.
MusicMastersSales Associate/Rental Contract Trainer
Aug. 2000 - Sep. 2008Provides training and support to all seasonal employees with information pertaining to the instrument rental contract and process, including purchase of instrument and accessories.
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