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Work Background
Compound Growth MarketingPaid Social Program Manager
Nov. 2023 - Mar. 2024Remote- Management of digital marketing strategies for a diverse client portfolio;
- Creation of strategies for campaign budget optimization and performance improvement for
clients;
- Creation and implementing campaign strategies across multiple digital platforms;
- Development of forecasts and predictions to guide resource allocation and
marketing improvement.
metadata.ioPerformance Marketing Manager
Apr. 2022 - Nov. 2023- Developement of demand generation strategies to enhance lead generation and
revenue growth;
- Management of advertising campaigns on Google, LinkedIn, and Meta, including
launch and optimization;
- Conducted A/B testing, data analysis, and provided reports on key performance
indicators;
- Performed regular audits and recommended changes to improve campaign
effectiveness.
- Drove performance for over 35 B2B SaaS companies, working with cross-
functional teams.
IndubiaPerformance Analyst
Dec. 2019 - Dec. 2021Blumenau, Santa Catarina- Development and execution of marketing strategies across paid search, social
media, and display;
- Management of launch, optimization and target efforts strategies for marketing
campaigns;
- A/B testing on channels, campaigns and creative elements with regular reporting
on findings.
Capachos BlumenauPerformance Analyst
Aug. 2019 - Feb. 2022Blumenau Area, Brazil- Create and optimize campaigns, target audiences, and suggest creative ideas for
display ads;
- Manage budgets and bids across multiple channels to meet ROI and performance
goals;
- Increase lead generation, brand awareness, drive traffic to landing pages, for high-
conversion of leads;
- Tracking and analysis of marketing KPIs.
Schwatz DigitalDigital Marketing Project - Freelance
Oct. 2017 - Dec. 2017Together with a partner, we created a whole Digital Marketing Project for an ecommerce parfum local brand. The project lasted 3 months. The Projects was consisted of:
- creating Personas;
- market analysis to decide which platforms would best fit the brand;
- Facebook posts;
- Facebook Ads;
- Instagram posts;
- the creation of Blog content;
- linking the Blog content to Pinterest;
- the creation of campaigns with Google Adwords;
- improvement of content and ads with SEO techniques;
- analysis of the results each month with Google Analytics.
Schwatz DigitalSocial Media Manager - Freelance
Oct. 2017 - Dec. 2017In this job me and my partner we managed the social media of a Professional Coach in Blumenau. The tasks were:
- create posts schedules for the entire month for Facebook;
- create Blog content for the website;
- to monitor the target audience and report to the responsible the analysis obtained during the month.
Schwatz DigitalVisual Communication Project - Freelance
Oct. 2017 - Nov. 2017Together with a partner we created the visual identity of an Industrial Kitchen here in Blumenau. Our main job was:
- create a logo for the company and its services icons;
- create the website;
- create a Facebook Page;
- adapt the content in order to meet the target audience;
- create a Google Adwords campaign.
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