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Work Background
Head of Marketing & Communication
PraçaHead of Marketing & Communication
Oct. 2022 - Sep. 2024Lisbon, PortugalBusiness units: F&B & Hospitality, B2B & B2C retail, Events Vertical operation within in the company, overseeing Marketing, Comercial and Operations. Development and implementation of full Marketing and Communication plans and campaigns. Brand ID book development and ensuring its enforcement across different business units. Product development. Budget management. Project planning. Public Relations. Community Management. Events: new business, management and production. Cultural programming and production. Workshop academy development and implementation. Creation of communication assets (design, web design, website UX & UI, photography, video, digital & print, copywriting).
Field, Online & Communication Marketing
Zapp (RadioMovel / Inquam)Field, Online & Communication Marketing
Jun. 2006 - Sep. 2011Lisbon Area, PortugalLaunch of the mass-market mobile internet brand Zapp. POS Management. Event and online communication and production. Creative direction and management of internal creative department. Accounting with advertising agency. Advertising Campaigns, Brand Activation, Events, Graphic Design and Content creativity and development. Brand Management.
Events: Field Producer & Field Team Leader
Ativism (Action4 - Brand Entertainment)Events: Field Producer & Field Team Leader
Feb. 2005 - Oct. 2006Lisbon Area, PortugalBrand Entertainment and Brand Activation planning and production. Managing production teams. Managing promotion teams.
Events: Field Producer & Field Team Leader
Brandia CentralEvents: Field Producer & Field Team Leader
Jan. 2001 - Aug. 2006Lisbon Area, PortugalBrand Entertainment and Brand Activation planning and production. Managing production teams. Managing promotion teams.
Event Producer, Field Producer & Team Leader
BalãomaniaEvent Producer, Field Producer & Team Leader
Jun. 1999 - Jul. 2006Lisbon Area, PortugalPlanning and producing events. Managing production teams.
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