Coronado Yacht ClubAssistant General Manager
Jan. 2017 - Dec. 2019Coronado, CACoronado Yacht Club is a 501(c)(3) non-profit private yacht club that boasts over 1,200 members and a historical legacy that has lived on for over 100 years. CYC offers world-class regattas, one-design racing, fine and casual dining experiences, as well as live music and private events. My work experience with CYC spans over 8 years and 3 positions. In my role, I assisted managing a $5M annual operating budget and monitored expenses, revenues, and capital funds from membership, events, and services. I also managed a 30+ person, multi-departmental team while maintaining constant professional communications with Board of Directors, memberships, and guests. As the primary membership professional, I was responsible for executing member-driven marketing strategies across various channels such as email, SMS, direct mail, web, and social media to increase member acquisition and retention. Our high-retention efforts resulted in multiple membership waiting lists for the first time in CYC's 100+ year history.