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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✔️100%
IT
Geos
🇬🇧50%
United Kingdom
Work Background
HenkelMarketing Research Consultant
Jan. 2023 - Jun. 2023Stamford, Connecticut, United States-Work with Senior Managers on Innovation, Brand and FFI teams to assist, and
solely manage, multiple research projects for Marketing teams. Research
projects include ATP tests, Pulse Studies, Brand Equity studies, Conjoint tests,
and Qualitative studies.
- Tasks include working with Marketing teams to create research requests, work
with vendors to get project proposals, creating projects in CAMP, and reviewing
final survey materials (including stimuli and survey inputs) until the survey is in
the field. Once study is completed, tasks include producing a management
summary report for internal and global teams, and conducting project debrief
meetings with the team requesting the research.
- Manage special projects with vendors like Kantar Monitor and Stylus Advisory
to review relevant industry reports and set up monthly group wide discussions to
disseminate key findings.
- Create a report from the Loads Tracker database to display key findings
relevant to the Laundry category, to be socialized within the company.
Prodege, LLCSenior Manager - Research Solutions
Mar. 2021 - Oct. 2022New York, New York
Capgemini InventEngagement Manager
Feb. 2017 - Jun. 2020New York, New York
CablevisionMarketing Research Analyst
Jan. 2012 - Feb. 2017new york/long island-Working with Marketing Insights Panel team members on research surveys sent to customer panel and Cablevision subscribers, dealing with various product offerings, usage and awareness of services, and technology behaviors. - Responsibilities include assisting and managing report writing, survey proofing, questionnaire development and panel management duties, as well as working with outside vendors that assist the team. - Increasing functionality and usage of Sparq and Marketsight tools, which are crucial to being able to work independently and efficiently on projects.
Ipsos OTX MediaCT (formerly OTX)Senior Research Manager
Sep. 2004 - Nov. 2011Responsible for project management, client management, and business development for New York, East Coast, and London clients across a wide range of industries including CPG, Financial, Media, Telecom and Technology.
Invoke Solutions, IncProject Manager
May. 2003 - Sep. 2004Manage all aspects of projects for an application service provider that hosts interactive online focus groups. Responsibilities include recruiting respondents, creating screeners and discussion guides, awarding incentives, and client reports. -Moderating qualitative and quantitative online focus groups for Fortune 500 companies in various business sectors including, Entertainment, Advertising, Pharmaceuticals, Automotive and Consumer Packaged Goods. -Training clients and new employees on online moderation procedures and techniques, managing projects and recruiting respondents.
GfK Custom Research IncResearch Associate
Sep. 2002 - Apr. 2003Assist in managing implementation of $1million study dealing with 15 different lines of business for a major client in financial industry.
Roper ASW (An NOP World Company)Senior Research Associate
Apr. 2000 - Aug. 2002Facilitated the administrative set-up of pilot San Francisco office while performing research analyst functions.
-Performed quantitative and qualitative market research for custom and syndicated international projects. -Assisted in the process of questionnaire design, field implementation, data analysis, and data presentation to client. -Intricately involved in $1.5 million, 30-country global marketing study
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