Martyna Gałka - Marketing Analyst, Siili Solutions

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Work Background

Siili SolutionsMarketing Analyst

Nov. 2023Wrocław, Dolnośląskie, PolandAs a Marketing Analyst, I specialize in synthesizing diverse data sources to create comprehensive reports, utilizing both PowerPoint for detailed presentations and Looker Studio for dynamic dashboards. I proficiently manage Google Analytics and Google Tag Manager to track and analyze web performance metrics. Additionally, I oversee LinkedIn advertising campaigns and implement CRM optimizations within HubSpot to enhance marketing effectiveness and drive business growth.

Dig in Vision ®Marketing Manager

Jan. 2023 - Sep. 2023Wrocław, Dolnośląskie, Poland

europa.jobsBusiness Development Manager

May. 2022 - Sep. 2023Wrocław, Dolnośląskie, PolandLed business development through effective management of marketing and sales teams, setting KPIs, and optimizing performance for company growth. Excelled in Google Ads, creating and executing high-budget advertising strategies for increased brand visibility, lead generation, and conversion rates. Led Google Analytics 4 (GA4) implementation, utilizing advanced analytics for insights into user behavior and marketing performance. Managed company budget efficiently, allocating resources to meet objectives and adapt to changing market conditions. Collaborated with IT for the successful launch of a new company website version, identifying database relationships for smooth data migration.

europa.jobsProduct Marketing Manager

Jul. 2020 - May. 2022Wrocław, Woj. Dolnośląskie, PolskaLed product development, collaborating with internal and external IT teams to enhance the website using data-driven insights for informed decisions and improved customer journeys. Managed marketing strategies, optimizing budget in response to COVID-19 impacts. Introduced new revenue sources, displaying adaptability and resilience during challenging times. Innovated a website update that resulted in a remarkable increase in revenue, demonstrating data-driven decision making for substantial business growth.

europa.jobsContent & Social Media Manager

Apr. 2019 - Jul. 2020Wrocław, woj. dolnośląskie, PolskaDemonstrated exceptional budget management skills by overseeing and optimizing the marketing budget based on data-driven insights from analytics, resulting in improved ROI and campaign performance. Played a pivotal role in the company's rebranding process, transitioning from a Polish job board (pracujewwunii.pl) to a European-wide job board (europa.jobs). Led the implementation of content and social media strategies in multiple languages, contributing to increased international visibility and brand recognition.

europa.jobsSocial Media & Content Specialist

Oct. 2017 - Apr. 2019Wrocław, woj. dolnośląskie, PolskaLeveraged expertise in social media management to successfully grow the company's fan base to over 100K followers, significantly expanding brand reach and online presence. Utilized Facebook Ads ecosystem to promote the business effectively, resulting in increased website traffic and improved conversion rates. Demonstrated strong analytical skills by generating regular reports using Google Analytics, providing valuable performance insights to management for data-driven decision making. Collaborated with the IT team and actively participated in creating the roadmap for the company's website, contributing to enhancing user experience and overall website performance.

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