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Work Background
Bizu Catering StudioBusiness Manager: – Strategy & Growth
Jan. 2023MakatiMain Activities:
- Own enterprise-wide business planning and growth strategy, partnering with senior leadership across Marketing, Sales, Partnerships, and HR to drive revenue growth and profitability.
- Translate strategic priorities into scalable commercial initiatives, improving productivity, margin performance, and market positioning across multiple customer segments.
- Identify and evaluate new revenue streams, partnerships, and business models, supporting customer acquisition and revenue diversification.
- Lead commercial performance analysis, including sales forecasting, market targeting, and resource allocation to support sustainable growth.
- Act as a strategic advisor to leadership, aligning cross-functional teams on growth priorities and execution roadmaps.
- Mentor managers and team leads to build a high-performance, commercially minded culture. Key Results:
-Improved operational efficiency and profitability by implementing scalable business initiatives aligned to growth objectives.
-Strengthened market positioning and commercial performance in a competitive F&B landscape.
-Expanded strategic partnerships contributing to customer acquisition and diversified revenue streams.
GREATWOMENSenior Manager – Customer & Commercial Strategy
Mar. 2019 - May. 2023Main Activities:
- Led end-to-end customer and commercial strategy across e-commerce, consignment, and physical retail channels, driving revenue growth, retention, and lifetime value.
- Designed and executed commercial growth initiatives focused on customer acquisition, engagement, and repeat purchase, strengthening overall business performance.
- Owned customer performance and insights, translating data into actionable strategies that informed product, pricing, and go-to-market decisions.
- Partnered closely with Product, Marketing, and Operations leaders to ensure commercial alignment across channels and a consistent customer experience.
- Oversaw supplier and partner performance, ensuring commercial viability, quality standards, and brand alignment within the ecosystem.
- Defined and led customer service and post-purchase strategy, improving loyalty, satisfaction, and long-term brand equity. Key Results:
- Increased customer retention and lifetime value through targeted commercial and customer growth programs.
- Strengthened brand loyalty and customer satisfaction across digital and retail channels.
- Improved commercial alignment between suppliers, channels, and internal teams, supporting sustainable revenue growth.
BENCH/FIX SALON (BCut Inc.)Regional Business & Growth Manager
Jan. 2015 - Sep. 2018Main Activities:
- Owned regional business performance across 34 branches and 700+ employees, with accountability for revenue growth, customer performance, and brand consistency.
- Led regional growth and commercial strategies, improving sales performance, customer experience, and market competitiveness across multiple locations.
- Diagnosed and turned around underperforming branches through market analysis, customer insights, and targeted commercial initiatives.
- Partnered with Marketing and senior leadership to drive regional brand positioning, promotions, and customer engagement programs.
- Translated company strategy into actionable regional plans, aligning branch leaders on commercial priorities and performance expectations.
- Developed and coached branch managers and regional leaders to strengthen commercial discipline and leadership capability. Key Results:
- Improved regional revenue performance through focused commercial and customer-led initiatives.
- Successfully turned around multiple underperforming branches within the region.
- Enhanced customer experience and brand consistency across all locations.
Luxury Concepts Inc (Hermes, Manila)Store Manager: Commercial & Brand Strategy
Sep. 2009 - May. 2013Hermes, Greenbelt 3Main Activities:
- Led the launch and commercial establishment of Hermès’ flagship store in Manila, owning local market execution aligned with global brand strategy.
- Owned commercial planning and performance, including merchandise buying, demand forecasting, budgeting, and revenue optimization for a high-value luxury portfolio.
- Drove brand and go-to-market strategy across marketing, PR, events, and visual merchandising to build brand awareness and customer demand in a new market.
- Acted as the primary liaison with global principals, ensuring alignment between global standards and local commercial execution.
- Built and developed high-performing sales and leadership teams, setting customer experience and brand standards adopted across the organization.
- Oversaw expansion and performance of satellite retail locations, ensuring consistent commercial and brand execution. Key Results:
- Successfully launched and positioned Hermès as a leading luxury brand in the Philippine market.
- Established commercial and customer experience standards later adopted across the local organization.
- Strengthened global–local alignment through effective stakeholder and brand management.
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