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Work Background
CandriamSocial Media Strategy Manager
Jan. 2021Brussels, Brussels Region, Belgium• Developing, implementing and managing Candriam's social media strategy.
• Monitoring and optimizing results of social media campaigns
• Identify goals and translating those into measurable results
• Optimizing and reporting on sponsored ads
• Designing and giving training on how to use social media for professionals
The Bicester Village Shopping CollectionDigital Marketing & CRM
Jul. 2019 - Dec. 2020Maasmechelen, Flanders, Belgium- Owning and delivering the membership retention and new member targets and KPIs - Building Village Awareness through the way that MMV engages and communicates to its current and target communities - Delivering and acting upon insights from historical data and self-generated data and surveys - Delivering key insights from member data and surveys upon which MMV can deliver tangible plans to enhance the brands' promotion and engagement - Advocating data strategy, secure and act on insights and help develop a single customer view - Developing a strategy for highly targeted, relevant and personalised communications to the membership based on sound segmentation - Leveraging analytics across platforms to articulate and define messaging to target audiences using split testing and a test-and-learn methodology - Through digital communications reaching out and enhancing footfall, reducing churn and acquiring all-new Privilege members - Developing KPIs against audience engagement and growth and membership acquisition - Developing membership acquisition journeys to deliver engaging content and increase conversion while minimising cost per acquisition (store visits) - Thinking ahead, working on and delivering strategic annual campaigns that MMV can deliver in an integrated manner across its channels - Creating presentations that succinctly communicate ideas - Managing and reporting on plans, KPIs and successes weekly
Mirum Agency BelgiumInterim Senior Account Director
Mar. 2019 - Jun. 2019Brussels Area, Belgium- Senior point of contact for day-to-day management of the European Office client projects
- Client service and campaign/project management
- Structure and develop the institutional activity
- Team leadership and management, mentoring and guiding the account managers
- Structure way of working and meet the deadlines
- Guidance on and implementation of optimized workflows and processes
- Keeper of profitability, budgets, financial planning and oversight
- Lead for new business tendering
Stad MechelenSEO Copywriting & Social Media Marketing Lead
May. 2015 - Sep. 2016For the start-up Mechelen Morgen, I lead the Digital Content team & was responsible for:
- Content marketing strategy
- Optimizing the customer omni-channel experience through the website, social media & newsletter
- Launching new projects in order to activate the virtual community around the brand respecting the planning and budget
- Aligning all the communication coming from the internal stakeholders. We achieved the target objectives by:
- Deliberate planning and goal setting
- Development of brand awareness and online reputation
- Content management
- SEO (search engine optimization) and generation of inbound traffic
- Cultivation of leads
- SEO copywriting for blog articles, interviews & photography
BNP Paribas FortisDigital Analytics - Analysis & Optimization Expert
Apr. 2015 - Mar. 2019Brussels Area, BelgiumLeading the Conversion Optimisation project with focus on process, strategy & best practices. Providing stakeholders with strategic expertise and guidance to define the CRO strategy, developing a prioritised optimisation roadmap and delivering on it. Ensuring the methodology and framework core to a disciplined optimisation program is known and adopted. Delivering the mentoring and training necessary for the digital analytics team to achieve the goal of self-reliance on CRO.
ING BelgiumOnline Business Analyst - Web Intelligence
Mar. 2014 - Mar. 2015Analysing visitor & client behaviour on the website, mobile - & online banking app. Identifying bottlenecks and looking for sales funnel optimisations together with online sales managers. Supporting the evaluation of online marketing campaigns. AB- and MVT tests to verify visitor behaviour on optimised pages. Collecting and interpreting online customer feedback. Expert in use of analytics tools & online data gathering (Adobe analytics).
Record BankDigital Analytics Consultant
May. 2013 - Mar. 2018Brussels Area, BelgiumManagement & coordination of all online sales activities. Development of dashboards to report on the digital performance of the Record Bank website, apps and its blog:
• Management of reporting & analyzing data in Google Analytics
• Launch of SEO reporting for the website & the blog • Follow-up on Paid Search campaigns in collaboration with external partners
• Reporting on social media campaigns in collaboration with external partners
• Introduction of tagging all digital assets with Google Analytics, Google Tag Manager and Firebase
NIBC Direct BelgiumPPC Expert & Digital Strategist
Jan. 2012 - May. 2017SEA Expert - Creation and optimization of search campaigns in Google AdWords.
Creation of digital strategies : remarketing, cross-channel...
Campaign reports & recommendations, opportunities.
Generali BelgiumDigital Analytics & Optimization Consultant
Jan. 2011 - Jul. 2015Leading a team of various expertise:
Audit of Google Analytics set-up & configuration; Optimization of Google Adwords campaigns; creation of automated dashboards; ongoing Conversion Optimization consultancy.
Colruyt GroupSenior Digital Analytics Consultant
Jan. 2011 - Mar. 2014Launch of a new digital analytics department & team:
Setting up Google Analytics accounts for the various Colruyt Group websites; tagging of promotional campaigns (direct mail, email marketing, bannering, social media…). Reporting and analysis of web analytic data. Follow-up of AdWords accounts, e-commerce tracking and event handling. A/B testing (Google Experiments).
VOODigital Analytics & Dashboarding Consultant
May. 2010 - Sep. 2015Brussels Area, Belgium
AspriaGoogle Adwords & Analytics Consultant
Apr. 2010 - Dec. 2014With a range of crisp websites supported by Google Analytics website visitor tracking and Google Adwords online advertising campaigns, Web-Fi has helped Aspria to establish a significant online presence.
the UptimizersDigital Analytics - Lead Analysis Expert
Mar. 2010 - Apr. 2012
BuzzBerry (Cronos)Senior Web Analytics Consultant
Mar. 2010 - Mar. 2011
TelenetWeb Analytics Consultant
May. 2009 - Jan. 2010In a nutshell : measuring results accurately. Implemented conversion tracking and the latest Google Analytics tracking code on Telenet’s website to provide accurate, reliable and accessible data for measuring and improving the digital campaigns. High quality website visitor data has also helped e-sales assess the effectiveness of online advertising and its value as a channel for marketing and brand development.
Web-Fi Web Analytics & SEM📈 Data Storytelling - Digital Analytics & Strategy Director - 👊🏻 (She / Her)
Mar. 2009KeerbergenI like nothing better than spontaneously sharing the improvements and other benefits of my data-driven approach to the application of Digital Analytics, Conversion Optimization and Digital Marketing. Worked on project-driven assignments with several organizations: : ING, Colruyt Group Services, Generali, VOO & BeTV, SWIFT, Record Bank, Belgian Tourist Office (Brussels - Wallonia), Sanoma Media, Partenamut, NIBC Direct, Belfius. Results driven by data and insights!
blue2purpleWeb Analytics Consultant
Jan. 2009 - Dec. 2010
Bank DelenWeb Developer
Dec. 2007 - Mar. 2009I took my first steps in Web Analytics working as Head of Back-Office & IT Applications Manager at Capital & Finance, in the asset management sector. I ended up working as Web Developer after the merger with Bank Delen. Then I moved on to Telenet, working as a Web Analyst for the e-services department, managing and developing Web Analytics activities.
Capital & Finance Asset ManagementHead of Back-Office & IT Applications Manager
Dec. 2001 - Dec. 2007Middle-Office Supervisor : Leading a small team of administrative employees. assisting portfolio and fund managers with transactions, reportings and analysis. Junior Systems Developer : Project management : Intranet development (portfolio management + CRM) in collaboration with IT consultant. Development of various end-user Excel applications and databases automated by VB : order book, portfolio valuation, client reporting.
Fredell & CoAssistant Manager
Jan. 1999 - Dec. 2001I participated at the full creation of the following startups in Belgium and in other European countries. Due to the IT and financial crisis of 9/11, EuropeSave and EuropeLoan decided to stop their activities. EuropeSave SA : EuropeSave was a new online savings bank with self-made tools for private and professionals clients. This startup was founded by the Fredell & Co Group and other private investors. As executive assistant to the CEO, I covered the Product Development (online application forms, terms and conditions, systems analysis and testing), Fund Raising (maintaining contact with investors and possible venture capitalists), assisted the programmers for analyzing and testing of bank systems and websites. EuropeLoan SA : Europe’s first Internet only mortgage bank started operations across continental Europe. EuropeLoan granted it’s first loan in Sweden on the 18th of February 2000. EuropeLoan expanded into Belgium and Germany, with Spain and Ireland soon to follow.
After incorporation, I functioned mainly as payroll supervisor (for various European countries). Fredell & Co International SA : The Fredell Group takes advantage of its financial expertise, in both financial engineering and systems to make investments, and provide advisory services to selected institutions and corporates. As financial assistant, I participated in many “beauty contests” and developing of financial models.
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