Erick Lantigua - Growth Expert, Growth Partner

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Work Background

IMÉDIA firme créativeSr Growth Strategist

Jul. 2023Québec, Quebec, CanadaStratège Numérique Senior

Lead Media Inc.Chief Marketing Officer

Jan. 2017 - Jul. 2023Québec, Canada- Built, trained and led a team of employees to successfully execute the company’s vision of helping professionals and businesses worldwide acquire more clients through digital marketing. - Led offer development, resulting in the successful launch of multiple service lines. - Developed and implemented growth marketing strategies and systems that increased brand awareness and customer acquisition. - Developed and implemented customer acquisitions strategies and systems with paid ads, funnels, outbound sales teams, automation, email marketing, SMS marketing and more. - Developed and implemented operation & delivery systems & strategies to ensure smooth delivery of our services with automation, tasks, software, reports, meetings, and more.

GrowthChief Growth Officer

Jan. 2017 - Jul. 2023United States- Built, trained and led a team of employees to successfully execute the company’s vision of helping professionals and businesses worldwide acquire more clients through digital marketing. - Led offer development, resulting in the successful launch of multiple service lines. - Developed and implemented growth marketing strategies and systems that increased brand awareness and customer acquisition. - Developed and implemented customer acquisitions strategies and systems with paid ads, funnels, outbound sales teams, automation, email marketing, SMS marketing and more. - Developed and implemented operation & delivery systems & strategies to ensure smooth delivery of our services with automation, tasks, software, reports, meetings, and more.

TheCryptoLabsChief Marketing Officer & Co-Founder

Jun. 2021 - Jan. 2022Canada- Helped celebrities, entrepreneurs and brands develop their projects, market it through social media, build a community, and launch their collections. - Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance. - Analyzed marketing data to identify trends and develop insights that informed future marketing decisions. - Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives. - Developed marketing campaigns to increase brand awareness and customer acquisition. - Developed and implemented comprehensive marketing plans that generated 25M$ in sales. - Managed a team of marketing professionals to ensure successful execution of marketing campaigns.

Crypto Marketing KingsChief Marketing Officer

Jan. 2021 - Dec. 2021United States- Also operated under the named; CryptoNova - Developed relationships with clients to build trust and rapport, enabling clients to discuss their needs openly. - Assisted in the negotiation and management of contracts. - Collaborated with celebrities & projects worldwide. - Recruited, trained, and developed a team of 15+ sales representatives. - Led our marketing team to launch successful digital marketing campaigns that generated 300M+ in sales volume for our clients.

Aguila MediaChief Marketing Officer

Feb. 2020 - Dec. 2021Montreal, Quebec, Canada- Built, trained and led a team of employees to successfully execute the company’s vision of helping professionals and businesses worldwide acquire more clients through digital marketing. - Led offer development, resulting in the successful launch of multiple service lines. - Developed and implemented growth marketing strategies and systems that increased brand awareness and customer acquisition. - Developed and implemented customer acquisitions strategies and systems with paid ads, funnels, outbound sales teams, automation, email marketing, SMS marketing and more. - Developed and implemented operation & delivery systems & strategies to ensure smooth delivery of our services with automation, tasks, software, reports, meetings, and more.

IncrementumChief Marketing Officer

Jan. 2019 - Jul. 2021Canada- Designed & Developed ecommerce websites on Shopify. - Managed the creation and execution of digital ads & marketing strategies across multiple platforms, resulting in a millions increase in sales. - Developed and implemented multiple brand identity strategy. - Developed and implemented processes to streamline workflow and improve operational efficiency for our team of virtual assistants.

Boulangerie MaguireMarketing & Production Director

Jul. 2019 - Sep. 2020Québec, Canada- Created and maintained a system of metrics and KPIs to monitor and evaluate production performance. - Developed a system for tracking production metrics that improved visibility and enabled faster decision-making. - Developed and implemented a training program that improved employee productivity by 25%.