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Work Background
ah-ha! mediaFounder, CEO
Sep. 2021Ponte Vedra, Floridaah-ha! media is a multimedia group with businesses focused on strategic marketing & public relations, eCommerce & health advocacy.
AWKNGSenior Director, Arthouse
Feb. 2020 - Sep. 2021Jacksonville, Florida, United StatesAWKNG Arthouse is a full-service, in-house marketing & creative agency that supports all of the AWKNG ministries. In this role, my duties include: - Manage a team of creative directors, graphic designers, web developers, motion designers, copywriters, project managers, photographers, videographers and marketing directors. - Develop annual strategic communications plans for AWKNG, Inc. as well as each individual nonprofit entity.
- Support each nonprofit department with product marketing plans and B2C strategy. - Increase quarterly leads and conversions by 12%. - Oversee the development and implementation of social media strategy across 32 platforms. - Manage a marketing budget of 300k, annually. - Develop and implement a Fundraising Pipeline with an annual donor goal of $1.4 million. - Oversee brand development and continuity. - Develop marketing plans and strategies for global initiatives: Netherlands, South America, Brazil, France. - Oversee and direct SEO project for all departments and ensure consistency. Some individual project examples: - Celebration Worship, Lineage; AWKNG Records 2020
- Dr. Michael Brown, Consuming Fire, Compassion Father; AWKNG Press
- AWKNG TV - launch, April 2020
- Awakening School of Theology Enrollment 2020; increased by 30%; AWKNG School - Streams of Wholeness- product launches, April 2020; Streams of Wholeness
Celebration ChurchDigital Media & Public Relations, Manager
Sep. 2017 - Feb. 2020Developed and maintained strategic communications plan for the CEO's office. Managed social media accounts for CEO and CFO. s, etc. Grew the CEO's personal instgram platform over 25% in first 6 months. Developed and managed marketing strategy for 3 consecutive book releases; global conferences; speaking engagements.
Managed department budget for projects, publicity and ad spend.
PPR Talent Management GroupMarketing Specialist
Feb. 2017 - Oct. 2017Jacksonville, Florida, United StatesManaged all of the company's social media accounts; 25 in total. Developed strategic content calendars for each platform as well as digital ads. Managed the department's ad spend budget (50k per month). Reported weekly on KPI's and ad performance.
Jacksonville GiantsDirector of Communications, Community Relations and Sponsorships
Sep. 2011 - May. 2017Jacksonville, Florida Area• Develop marketing strategies for the organization.
• Coordinate effective marketing campaigns for various aspects of the season: season tickets sales, game day attendance, Summer basketball camp, Giants free agent tryouts, birthday party packages and corporate events.
• Create and execute the Giants in the Community program; allows local charities the opportunity to sell game day tickets and receive half of the proceeds; also gives charities in-game advertising and promotional opportunities.
• Manage the office operations and supervise team of 8 interns, office staff and coaches and assistant coaches.
• Coordinate and supervise the handling of all team sponsors: Feed the Team, VIP and Business Partner level.
• Write and dissemminate press releases for community events, game day experiences, team related information, etc.
• Pitch stories to the media and handle all media relations for the organization.
• Plan and execute community appearances for the basketball team, coaches, mascot and dance team.
• Manage game day operations and talent appearances.
• Manage social media accounts on Twitter and Facebook. • Work with local schools to develop mutually beneficial relationships and implement the Books for Baskets campaign.
Client Focused MediaMarketing Assistant
Nov. 2010 - Jun. 2011
Hyperthermia Emergency Awareness TrainingExecutive Director
Jun. 2010 - Dec. 2015• Assure that the organization has a long-range strategy which achieves its mission, and toward which it makes consistent and timely progress.
• Provide leadership in developing program, organizational and financial plans with the Board of Directors and staff, and carry out plans and policies authorized by the board.
• Promote active and broad participation by volunteers in all areas of the organization's work.
• Maintain official records and documents, and ensure compliance with federal, state and local regulations.
• Maintain a working knowledge of significant developments and trends in the field. • Publicize the activities of the organization, its programs and goals.
• Establish sound working relationships and cooperative arrangements with community groups and organizations.
• Be responsible for the recruitment, employment, and release of all personnel, both paid staff and volunteers.
• Encourage staff and volunteer development and education, and assist program staff in relating their specialized work to the total program of the organization.
• Be responsible for developing and maintaining sound financial practices.
• Plan execute all events including: Annual Charity Dinner; Summer Triathlon and Fun Run
Junior Achievement of North FloridaMarketing & Development Intern
May. 2010 - Jul. 2010
University of North FloridaDirector of Public Relations, Student Government
May. 2009 - May. 2010
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