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Sales & BizDev
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South Africa
Work Background
CegekaMarketing CTO
Jan. 2024Marketing CTO (Chief Technology Officer) is a role that combines expertise in technology with a deep understanding of marketing strategies. Unlike a traditional CTO, who focuses on the overall technology infrastructure and strategy for a company, a Marketing CTO is specifically concerned with leveraging technology to enhance marketing efforts. In my case, having a background in technology and business (starting as a software developer and then leading teams of 200 colleagues, being responsible for building various teams, delivering high quality software and managing budgets) and spicing it up with expertise in sales and marketing makes my role at the intersection of these worlds. Being so, one of the key aspects of the role is “Cross-Functional Collaboration” between different business lines, departments and bringing value closer from one to another.
inSphere GlobalPresident
Jan. 2024President of the Board for InSphere Thought Leadership Global Community
CegekaHead of DEI (part of ESG)
Oct. 2023Elena is leading the DEI stream, part of Cegeka’s Group ESG initiative. She is responsible for developing and implementing a comprehensive DEI strategy within the Group: diversity at the leadership level, diversity across the organization, inclusion in multi-cultural teams, inclusive leadership, …
She will influence through social media, speak at conferences, and as part of the global organization 'Women In Tech' inspire more women to choose for IT.
Mind My Business.Founder
Aug. 2023
Zitamine NutritionAngel Investor
Jul. 2023
Tressori SpaceAngel Investor
Jun. 2023
Spark GenerationAngel Investor
Apr. 2023
Bravva AngelsAngel Investor & Mentor
Jan. 2023
WOMEN IN TECH - Global MovementBoard of Advisors Ro
Jan. 2023Romania
For Purpose GlobalBoard Member
Aug. 2022United States
Self-employedInternational Speaker
May. 2022London Tech Week
Women In Tech Global Summit
VivaTechnology
IVS Kyoto DevTalks
The New Face Of Leadership With a passion for empowering individuals and organizations to embrace digital transformation, Elena's talks are a captivating blend of technical expertise, real-world examples, and a contagious enthusiasm for innovation. Key topics: Tech Innovation: Elena demystifies emerging technologies and reveals their potential to revolutionise your business. Leadership in the Digital Age: Learn the essential skills and strategies for leading high-performing teams in today's fast-paced, technology-driven world. Building a Thought Leadership Platform: Elevate your personal brand and become a trusted voice in your industry through effective thought leadership. Entrepreneurship and Startups: Elena is an active tech investor, board member and advisor, passionate about helping founders grow their brands and businesses. Diversity, Equity, and Inclusion in Tech: Discover how to foster a culture of belonging and unlock the full potential of your workforce through DEI initiatives. Why choose Elena Enache for your next event? Blended Expertise : Elena's diverse background in software development, operations, business unit leadership, sales & marketing, and DEI has equipped her with a unique 360-degree perspective. This allows her to approach challenges from multiple angles, providing holistic solutions and actionable strategies that drive real results. Technical Depth: Elena's extensive experience as a software developer and leader gives her a unique perspective on the challenges and opportunities of digital transformation. Engaging Style: Her talks are informative, inspiring, and packed with practical takeaways that you can implement immediately.
Passion for Impact: Elena is committed to helping individuals and organizations achieve their full potential through technology.
CegekaDirector Applications - European Delivery Center
Oct. 2021 - Jan. 2024Elena is responsible for the Applications & Data Divisions in RO, MD and GR (200 amazing colleagues) where she will build further on expanding the Software development activities. Additionally, Elena is also working in close cooperation with end-customers to provide excellent delivery capabilities towards them together with the different verticals and countries in the Global Business Line Applications.
WOMEN IN TECH - Global MovementMentor
May. 2021
CegekaBusiness Unit Manager Applications BE/NL/SE/IT/DE
Jan. 2021 - Oct. 2021On top of my role as a Program Manager, i will handle the growth of a Business Unit with projects from NL/SE/IT/DE and several new divisions in BE, from both commercial and operational perspective (managing Bucharest, Iasi, Chisinau teams)
CegekaProgram Manager Nearshore Applications ( BE/NL/SE/IT/DE)
Mar. 2019 - Oct. 2021- Responsible for executing the Nearshore Strategy together with the Group Nearshore Director;
- Responsible for the Nearshore business growth (build pipeline & forecast for new project requests coming from BE/NL/SE/IT/DE);
- Act as an Internal Account Manager and report weekly/biweekly to VP's/Directors in the business countries;
- Contributing to the strategy and the design of the Nearshore Applications programs;
- Define initiatives to increase quantity, quality and the maturity of the Nearshore Delivery Centers;
- Plan and manage programs, proactively monitor progress, costs risks and quality;
- Proactively identifying and solving challenges;
- Responsible for customer satisfaction and experience of our clients regarding Nearshore Services;
- Responsible for people retention and engagement together with the Delivery Managers;
- Participating in bids and presales phase for different customers;
Cegeka RomaniaManager Mobile Development - Healthcare
Mar. 2019 - Sep. 2020
Cegeka RomaniaMobile Technical Lead & Service Manager
Nov. 2017 - Feb. 2019Bucharest, Romania
Cegeka RomaniaXamarin Mobile Developer & Service Manager
Jan. 2017 - Dec. 2017Bucharest, Romania- Developing mobile solutions for both phone and tablet (iOS/iPhone, Android, Windows). - Using Xamarin.iOS and Xamarin.Android for creating native user interface.
- Optimizing applications for new iOS and Android operating systems.
- Implementing and designing mobile applications for proof of concept.
- Integrating native APIs, location Services, fingerprint and faceId components with Xamarin.
- Using Agile-SCRUM methodology.
- Implementing Entity Framework and AzureWebServices to assure connection with the cloud. - Bug fixes and enhanced new features.
- Optimizing applications for the new iPhoneX UI, speech and face recognition.
- Assuring Continuous Integration and Continuous Delivery.
- Successfully deploying applications on PlayStore and iTunnes
- Research on AR-VR technology
- Acting as a Technical Lead for one of the development teams. Service Manager: - Being SPOC in multiple mobile development projects (Swift, Objective C, Java, Xamarin, C#).
- Handling multiple support projects simultaneously using the Agile Methodologies.
- Strong knowledge of Apple and Google mobile life-cycle
- Estimating development time with the developers assigned to the project.
- Interfacing and communicating easily with customers, project managers and developers.
- Work along with the service delivery managers on improvement initiatives for the support workflow.
- Identifying problems that may appear and find solutions to solve them.
National Defence SystemC#, Xamarin and AI/ML developer
Dec. 2013 - Jan. 2017
Xperi CorporationResearch Engineer - AI & ML
Feb. 2013 - Jul. 2013Galway, IrelandWorking on face filters for one of the first brands to introduce them.
Working on face and object recognition in image and videos
OVB Allfinanz a.s.Financial Consultant
Sep. 2009 - Feb. 2010Bucharest, Romania
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