Universal McCannSenior Associate, International Client Business
Jan. 2013 - Sep. 2015 Designed cross-channel media strategy and participated in client media plan presentations for high profile launch of Schwab Intelligent Portfolios and other initiatives
Oversaw all Digital, Search, OOH and Print planning and buying, including relationships and contracts with media vendors
Managed Assistant Media Planner from strategy brief through media plan implementation
Supported research initiatives for early media planning stages including Obs & Strats
Managed media budgets across all campaigns and/or global markets
Provided strategic recommendations for campaign optimizations in collaboration with analytics team
Managed daily communications with creative, strategic, and deployment agency partners
Managed multi-million dollar global media campaigns for major client Microsoft on cutting-edge products such as Xbox, Office, Windows Embedded, and Skype
Successfully launched Xbox One campaign in ten international markets
Managed Cathay Pacific SEM and drove 500% revenue increase since onboarding