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Work Background
IM Digital Business SchoolDouble Master student - Digital Marketing Management + Digital Project Manager
Mar. 2024Madrid, España
TW CreativeCreative and Brand Strategy Consultant
Feb. 2011 - Mar. 2024Vancouver, Canada- Implementing sharp creativity to elevate the brand's position to the highest level of recall, recognition, acceptance, and relevance within the market, adapting its language to multicultural and digital needs
- Lead teamwork companies towards their maximum long-term potential, through highly positive and innovative B2B, B2C, C2B, C2C, etc.
- Renew companies' brand to be closer to current consumer values, thus stimulating more significant sales and an experience of total brand satisfaction
- Analyzes quantitative, qualitative, competition, and lifestyle habits to translate them into recommendations
- Discussion guides for consumer statistics, creative briefs, strategic ideas, and building tactics
Themeworks usCreative Brand Director and Design Consultant
Jan. 2000 - Sep. 2010New York - Miami, United States- Help to create sophisticated and easy-to-apply company strategies.
- Structured brand architecture, personality guidelines, and long-term communication.
- Art direction and brand strategy platform.
- 2D-3D visual brand, graphic design, advertising/marketing campaigns.
- Sell new ideas and support Hispanic and global advertising/marketing agencies throughout the country, such as Euro RSCG, Satchi & Satchi, FCB, BBDO, Cartel Creativo, A.I. Europa, Rizzi Group, Studio Espinosa, among others, developing projects for sectors such as luxury, food, beverages, telecommunications, tourism, fashion, art, non-profit organizations.
McCann WorldgroupCreative Head
Oct. 1998 - Nov. 1999Medellín, Colombia- Responsible for creating an interdisciplinary team capable of designing new ideas and campaigns for print media, digital media, direct marketing, television, and outdoor commercials.
- I strengthened the department and doubled its size and billing in one year.
Il Solar - Italian | Fashion Cafe+BarOwner
Feb. 1994 - Oct. 1997Medellin, Colombia- Image development of the business's public relations, as well as the selection and training of personnel.
- Interior design and direct marketing pieces to promote events and attract more clientele.
- Events organization such as fashion shows and new collections.
BBDO WorldwideChief Creative Director
Oct. 1991 - Sep. 1998Medellín, Colombia - Increased the agency's brand projection of new clients through multiple investments and media strategies aiming at the absolute leadership of the company in its market category.
- I formed and supervised the creative department, including the graphic, copy, and production divisions.
- Concept development of high-impact national and international advertising campaigns.
- Led the creative and production department, including project supervision.
- A mentor to the strong creative team, including art directors, copywriters, and production teams.
- I contributed to advancing the national rankings agency from 34th to 10th in two and a half years, after the brand projection of the agency's new clients through multiple investments in media and strategies aimed at the absolute leadership of the company in its category.
BBDO WorldwideCreative Director
May. 1990 - Aug. 1991Bogota, Colombia- Improving brand presence within the national market. - Create bold campaigns, collateral, and promotional pieces, to maintain the multinational client's brand standard.
RCN TVFreelance Graphic Designer
Feb. 1989 - Jun. 1990Bogota, Colombia- Responsible for the creation, writing, and design audio-visual and printed material for promotion and sale on mass media channels. - Attracting new viewers and growing the audience. - Strengthen brand image.
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