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Work Background
Shaun RobbertseCEO | Managing Consultant | Your Business Specialist
Mar. 2023City of Johannesburg, Gauteng, South AfricaAt "Your Business Specialist", we offer consultancy services to companies across different industries and help them develop business strategies that promote long-term success. The business has a wide network of varied organizations in a range of economic sectors, including the private, SMMEs, and public sectors, and it is expanding steadily. The company's apparent expansion may be attributed to its outstanding service delivery, which is distinguished by the provision of powerful, innovative solutions that are especially tailored to satisfy the needs of the clients. We offer specialized services to companies and employees:
➤ Strategic Sales and Marketing Management Solutions
➤ Brand Development & Management Solutions
➤ Systems and Controls Implementation
➤ Outsourced HR Services
➤ Employee Engagement Services
➤ Employees Morale Boosting ➤ Opportunity Sourcing ➤ Learning And Development (Training)
➤ Corporates Capacity Development
➤ Customer Service Consulting
➤ Digitisation Services
My BeveragesManaging Director
Mar. 2022 - Mar. 2023City of Johannesburg, Gauteng, South Africa• Worked with the Senior Leadership Team to develop operational plans, annual budgets and commercial growth strategies.
• Took responsibility for the commercial performance aiming to increase profitability and gain market share.
• Developed distributor metrics and assign new/replacement distributors as appropriate.
• Led individual market strategies and define appropriate RTM.
• Built a new team to meet the changing needs as the business grows.
• Successful track record in driving profitability and growth.
• Proven ability to influence both internal and external senior stakeholders.
Milestone BeverageManaging Director
Oct. 2019 - Mar. 2022City of Johannesburg, Gauteng, South Africa• Established business direction that supports the company's strategy, operating and budget plans, and action plans.
• Managed the financial results of the organization, assuring a robust business plan that delivers the greatest shareholder value, in coordination with our cooperative principles.
• Provided overall leadership and direction to the company's marketing and business development, supply chain, customer service, financial and accounting and manufacturing operations.
• Managed business operations with an emphasis on implementing initiatives to increase profits through performance and future-focused productivity improvements. • Developed internal reporting and metrics to measure and calibrate the company's performance against goals and objectives.
• Liable for compliance with all company policies and regulatory agencies.
JAB ConsultingSMME Consultant (Small, Medium & Micro Enterprises)
May. 2015 - Oct. 2019African Continent & Pacific Islands• Collectively with Government prioritize entrepreneurship and the advancement of Small, Medium and Micro-sized Enterprises (SMME's) as the catalyst to achieving economic growth and development.
• Facilitated discussion with different stakeholders to develop SMME program.
• Identified challenges or problems SMMEs may face.
• Conducted on-site practical SMME consultancies, plan and implement specific trainings and workshops.
• Advised and supported the Project Management on conception and tracking of the annual work plans.
• Built entrepreneurship capacity through short term trainings; mentoring and coaching for skills transfer.
• Developed targeted training materials for easy use by small enterprises for their staff training
• Provided technical support for small & medium enterprises to develop strategic plans, monitor and evaluate performances.
• Assisted SMME to develop and implement enterprise promotion programmes.
Coca Cola FortuneDistrict Manager
Nov. 2013 - Apr. 2015Central District (Bloemfontein South Africa)• Translated the Commercial Sales & Marketing Objectives into effective and efficient “How to Win “ channel strategies for the Main Market and relevant non national channels. • Ensuring the District Teams are provided with the right tools, direction, support and clarity of purpose as to what needs to be done in trade to ensure a uniform, standardized approach to execution in trade across the Coca-Cola Fortune Markets. • Profiling segments within Traditional Markets/Informal Markets/Main Markets - Basement of the Pyramid.
• Delivered profitable growth by managing the income statements topline and bottom line growth.
• Ran/developed a team that is sales and marketing driven handling all channels and segments of trade.
• Ensured that pack, price & promotions strategies are implemented and availability by managing the distribution networks.
• In charge of Grown Market share, categories through development of strategies using consumer, customer & shopper insights to achieve results. • Managed the alignment with Official Coca-Cola Distributors and key stakeholders for better Route to Market strategies
Coca Cola FortuneRegional Sales and Marketing Manager
Apr. 2012 - Oct. 2013Central Region South Africa• Management of the Sales and Marketing Team.
• Built Capability and Manage Performance.
• Built and Motivated a high performing team.
• Executed Sales & Marketing Business Plan.
• Executed Sales & Marketing Finance Routines.
• In charge of Channel Development & Execution of Picture of Success
• Managed Promotional Programs and Activities.
• In charge of Demand Planning.
• Key Project Management.
• Formulated and Managed Budget.
• Drove execution standards across all channels.
• Ensured business plan by channel by outlet.
Coca Cola FortuneTerritory Sales Manager
Oct. 2008 - Mar. 2012Central Region South Africa• Drove sales volume, revenue and profitability.
• Maintained / Increased market share.
• Managed, trained and coached sales and merchandising teams.
• Engaged with National Account Buyers and Operations Managers.
• Ensured world class Customer Service
Coca Cola FortuneArea Market Execution Manager (Depot Manager)
Jun. 2005 - Sep. 2008Mthatha Eastern Cape South Africa
Coca Cola FortuneArea Sales Manager
Sep. 2003 - May. 2005Nelspruit South Africa
Ola Ice CreamBranch Manager (Mphumalanga, Swaziland & Mosambique)
Jun. 1999 - Aug. 2003Nelspruit Area, South Africa
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