Navi Aulkh - Creative Director, Sodium & Co

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Work Background

Sodium & CoCreative Director

Jul. 2018Wolverhampton, United KingdomI am responsible for leading our team of talented creatives to develop impactful and innovative brand strategies for our clients. I am passionate about creating experiences that engage and inspire, and I believe that creativity has the power to transform the world. At Sodium and Co, we believe in the power of co-creation and community transformation. We are committed to building meaningful relationships with our clients and working together to achieve their goals. My role as Creative Director is to ensure that our team is always pushing the boundaries of what's possible and delivering exceptional work that exceeds our clients' expectations. With over 16 years of experience in the creative industry, I have honed my skills in brand strategy, art direction, and visual storytelling. I am constantly exploring new techniques and technologies to stay ahead of the curve and deliver cutting-edge solutions to our clients.

Love My CityFounder

Oct. 2015Wolverhampton, United KingdomI spearheaded a campaign to encourage the Wolverhampton community to love and transform their city. My passion for challenging mindsets and perceptions led to the development of a campaign that went viral, reaching over 33,000 people in the city in 2015. My efforts were recognised by BBC RADIO 4, where I was interviewed about the Love My City campaign. Through small acts of kindness throughout the city and a physical presence that engaged with people, we spread hope and kindness, transforming negative perspectives into positivity. I also led school workshops to help primary school children love their city and be change makers. Additionally, I developed arts clubs to encourage kindness and creativity. I have also collaborated with Fairtrade to release a Love Wolverhampton chocolate and with a local business to create a coffee brand. Leading teams of people to organise and plan events has been key in my role as the Love My City Founder. My aim was to encourage personal responsibility for the community, and inspire others to transform their city with love.

The Message TrustEden Team Leader: Whitmore Reans

Jun. 2019 - Mar. 2023Wolverhampton, England, United KingdomI had the privilege of serving and empowering our local community. Through collaborative efforts with community organisations, we pioneered new ways to enhance the well-being of our area. My focus was on developing projects that brought the hope of Jesus, fostered inclusivity, and promoted positive change. Working closely with young people, children, and individuals struggling with addictions, I made a meaningful impact on their lives. My experience in community work and passion for making a difference equipped me with the skills needed to lead our team towards achieving our shared goals. Through creativity, innovation, and a deep understanding of our community's needs, we made strides towards a brighter future for all. As an Eden Team Leader, I was committed to fostering a sense of community, belonging, and purpose. I had the honour of winning the Love My Community award, which recognised our collective efforts to make a positive impact on the lives of those we served. Under my leadership, we pioneered several community initiatives in collaboration with local churches and other organizations, including a lunch club, play-out schemes in partnership with the council, English classes, and youth work. Additionally, I planted three home churches within this time and saw people's lives being transformed by Jesus. My focus on developing leaders and mentoring young people was a cornerstone of our work, as we believed in the power of empowering individuals to create meaningful change in their communities. I am grateful for the support and trust of the community, and it was through their insights and collaboration that we were able to make progress towards our shared goals. As a member of the team, I was committed to serving with integrity, compassion, and a deep desire to make a difference in the lives of those around me.

ALL NATIONS.Communications Manager

Mar. 2016 - Jun. 2018On-siteI had the privilege of serving the community and working closely with the leadership team to develop and implement effective communication strategies. My role involved managing and developing young people and teams, providing guidance and support to help them achieve their full potential. I oversaw multiple departments and events, ensuring they were executed efficiently and effectively. Additionally, I handled various marketing elements, including advertising, social media management, and public relations. During my time at All Nations Church, I implemented several successful communication initiatives, including revamping the church's website and launching a new social media campaign that increased engagement and reach. I also led teams in organising and executing several successful events, including conferences and community outreach programs. My focus on team development and effective communication helped to improve interdepartmental collaboration and streamline operations, leading to increased efficiency and productivity. I was also responsible for managing budgets and allocating resources effectively to ensure the success of various projects and initiatives. Overall, my experience as Communications Manager at All Nations Church equipped me with the skills needed to effectively manage teams, develop effective communication strategies, and oversee successful events and initiatives.

ALL NATIONS.Lead Graphic Designer

Nov. 2014 - Feb. 2016I was leading the design team in creating engaging visual content that communicated our values and vision. One of my achievements during my time at the church was spearheading the rebranding project, which involved developing a new visual identity that would better reflect our mission and ethos. Working closely with the leadership team and other stakeholders, I conducted extensive research and analysis to understand the church's unique identity and vision. I then worked to create a new visual language that would accurately convey these values to our audience. This included designing a new logo, selecting appropriate colour schemes, and creating brand guidelines that would ensure consistency across all our communications. In addition to the rebranding project, I also managed and mentored a team of graphic designers, providing guidance and support to help them develop their skills and creativity. I oversaw the design of various print and digital materials, including marketing collateral, event promotions, sermon series graphics, and social media content. My work at All Nations Church allowed me to develop my expertise in branding, typography, and visual communication. I enjoyed the challenge of finding creative solutions to design problems and working collaboratively with other teams to achieve our goals. I am proud of the work we accomplished during my time at the church and grateful for the opportunity to use my design skills to contribute to such a meaningful cause.

WillowGraphic Designer

Jan. 2011 - Nov. 2014I created logos, brands, and collateral materials for clients. I collaborated closely with clients to translate their vision into compelling visual designs that accurately represented their brand. My attention to detail and commitment to meeting client needs helped me to build strong relationships and earn repeat business.

Jones & PalmerSenior Multimedia Artworker

Apr. 2012 - Jun. 2013Birmingham, United KingdomI created high-quality artwork layouts for corporate communication materials. With my expertise in corporate communication, I ensured that all artwork met brand guidelines and effectively conveyed the client's messaging. My attention to detail and efficiency helped the agency deliver successful projects on time.

Inspired Thinking Group (ITG)Senior Artworker

Nov. 2011 - Apr. 2012Birmingham, United KingdomI produced high-quality artwork for large company brands, such as promotional tickets, visuals, menus, manuals, books, brochures, and newsletters. I ensured that all artwork adhered to brand guidelines and was delivered on time. My attention to detail and efficiency helped the agency deliver successful projects.

Slimming WorldArtworker

Nov. 2007 - Nov. 2011Alfreton, DerbyI had the pleasure of working alongside the web and design team to support their artwork and design needs. It was an excellent company to be employed by, and I took pride in contributing to their mission of helping people achieve their weight loss goals. My role involved creating high-quality artwork and design materials, including digital assets such as web banners and social media graphics, as well as printed materials such as brochures and leaflets. I worked closely with the design team to ensure that all artwork met the company's high standards and effectively communicated their messaging. Working at Slimming World allowed me to develop my skills in artwork production and design, and I enjoyed the opportunity to contribute to a company that positively impacted people's lives. I was proud to be part of a team that was dedicated to helping people achieve their health and wellness goals.