Taylor Allen - Agency Owner, The TAC Agency

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Work Background

ToplineSenior Growth Coach / Client Success

Mar. 2024Remote

The TAC AgencyHead Consulting Specialist

Jan. 2016www.thetacagency.com● Collaborated with NBCUniversal executives, Ticketmaster, major Las Vegas casinos, and other cross-functional teams to organize and execute the 3-day, $32M BravoCon event for over 24,000 attendees. o Developed and launched the convention’s website and mobile application. Strategized with NBCU executives to roadmap and update all brand collateral and participation from over 200 influencers. o Optimized ticket sale go-live timing and digital marketing emails after identifying under performing Day 1 ticket sales, leading to sold-out sales ● Boosted omni-channel client reach for the SOP Advisors hedge fund ($20M buy-in), advising C-suite leadership throughout brand refresh and site creation. Discovered gaps and opportunities through pre-inventory functions, vertical employee interviews, and industry research. ● Improved retail e-Commerce positioning for brick-and-mortar stores during COVID operations by emphasizing client success throughout all brand positioning and product differentiation. ● Controlled and allocated a $30,000 budget to build and launch a website for a jewelry brand, standardizing product positioning to maximize the high-net-worth market. ● Spearheaded a 6-month ground-up refresh for a product and logistics organization. Installed an internal and external facing personalized chatbot, established and managed expectations, and maximized budget resources. ● Ideated and executed a comprehensive media presence for Brooks Thomas ($9.6M) to boost luxury product and services market share. Debuted a new customer-facing website and social media suite in tandem with leadership. ● Led a 6-intern team to construct a ground-up branding package, social media suite, and 500-SKU Shopify marketplace for luxury brand. o Individualized intern mentorship through weekly meetings to verify progress and resolve challenges, leading to Fortune 500 placements ● Partners with third-party industry experts to integrate SaaS and cross-channel CRM for multiple white-label companies.

Purdue UniversityGuest Lecturer

Jan. 2020

Personal Concierge Co.Director of Digital

Jan. 2023● Increased organic viewership after rebuilding the company’s website as part of a comprehensive brand refresh. Hired an interdisciplinary team to support Media, Marketing, and Operations. ● Designed and developed 5 websites for startups, local businesses, and global Fortune 500 companies across medical equipment, technology, and high-end retail. Integrated full functionality suites with scheduling, content hosting, and product feature pages. ● Boosted mobile site engagement by leading design thought leadership and content management. ● Operates as the primary client-facing senior leader to proof collateral and facilitate matrixed meetings and championing staff development ● Improved confidentiality compliance by training employees on NDAs and background checks, facilitating white-label, discrete operations emphasizing professional service. ● Implemented 30-60-90-day KPI progress evaluations for large-scale functions and initiatives to install individual accountability ● Boosts staff engagement and retention for 2 direct reports and a 4-resource team by promoting organizational cultures through personal employee relationships, merit-based recognition, and clarified responsibilities. ● Tailors email marketing campaigns reaching over 100,000 companies to highlight high-margin services, maximize available client resources, and expand company scope. ● Grows the client pipeline by researching and gathering cross-industry lists of ~1,000 potential customers. Enhanced engagement, content, and timing through data analysis. Communicated with C-suite clients to gather needs ● Promotes full-suite social media brand consistency while optimizing monthly content for disparate platforms by heading metric-driven organizational planning in tandem with the Head of Marketing. ● Translates technical concepts for internal and external business leaders, including education on DNS coding, domain hosting, and website creation applications.

Ship EssentialHead of Brand Development & Growth Manager / Client Success

Jan. 2021 - Dec. 2022Remote• Delivered and created a brand strategy from start to completion incorporating all channels (Instagram, LinkedIn, Squarespace, Wellfound) • Built and led a creative team to execute a ‘consumer-thinking’ approach to simplify and streamline efforts across all platforms • Upsold existing client base while maintaining customer service; led, hired, and trained customer service team closing 200+ tickets/day on Zendesk • Collaborated with sales and operations team to ensure processes/support were constant and exceeding expectations • Managed team to implement strategy and work on improving account engagement and pipeline creation

ProductWindSenior Client Success Manager / Account Executive

Oct. 2021 - Dec. 2021Remote• Managed dozens of client accounts (niches including tech, babies, moms, beauty, wellness, etc.) • Secured B2B relationships (Amazon, Walmart, Target, etc.) • Worked within Amazon Seller Central and created promotional timelines and initiatives • Developed effective campaign strategies to maximize performance based on clients’ needs and to maximize return on investment • Built reports to communicate insight into campaigns, while growing and exceeding clients top wanted K.P.I.’s (S.E.O., in feed content, purchases, etc.) • Worked in sync with sales, sales operations, product, strategy, and other teams to develop best solutions for internal use and client use

Freelance, self-employedFreelance Stylist

Jan. 2017 - Oct. 2021• The Conservatory – worked on product styling, e-commerce data, website launch • Carolina Herrera Fashion Show- styled models, executed show timelines, worked with vendor and vendor requests • Saint Bernard – head visual director responsible for: store display, personal styling, photo studio styling, website styling, and all social media coordination • Brooks Thomas – managed all social media accounts, customer service, event planning • Celebrating Women Baylor Health Care System Foundation – managed guest speakers, executed event timeline, and managed social media • Ceylon et Cie – managed vendor relationships, managed social media accounts, event planning, public relations, e-commerce growth • Modern Luxury Men of Fashion Event- styled models, curated customer network, grew vendor relationships • Phoenix Fashion Week – styled models, worked with vendors for event set up, followed up with potential customers/ vendors • San Diego Fashion Week – styled models, dressed models, executed show timeline

Bedrock ManufacturingWholesale Training Manager

Apr. 2019 - Jun. 2020• Coordinated wholesale revenues in excess of $2.3M involving Neiman Marcus, Nordstrom, Bloomingdales, and Saks •Trained over 300+ employees on visual guidelines with managers and store teams within 26 state territory • Routinely monitored data from wholesale accounts, investigating significant volume improvement opportunities, and consulted with store managers on the optimum implementation of marketing programs to increase sales and profitability • Managed on-boarding training platform and online training resources for retail and wholesale teams • Consolidated and regularly updated training resources for retail, wholesale, and customer service while assisting with training presentations for new hires and in retail stores • Identified product opportunities to drive incremental revenue and market penetration for the brands while emphasizing key market trends • Worked with third party company to deliver personal styling services to our online customers • Created website content to align with customers’ expectations and assist in product inquiries

George Cameron NashSocial Media Manager

Sep. 2017 - Mar. 2018Dallas/Fort Worth Area• Managed day-to-day running of company’s main social media accounts • Improved branding and devised product knowledge for store employees • Led launch of new website • Promoted brands such as: Hermès, Dedar, Promemoria, Philippe Hurel, Vaughan; an annual business of $9.6 million • Presented social media campaigns to vendors and clients • Hosted events to grow sales and promote brand recognition within design community • Provided excellent in-depth customer service to customers to maintain brand's standards

Forty Five Ten for HOMEAssistant Manager

May. 2017 - Sep. 2017Dallas/Fort Worth Area• Launched the grand opening of For Home Forty Five Ten which brought over 200 people and created several new customer/ interior designer relationships • Oversaw all aspects of sales associates performance, sales, and operations • Coached sales associates on action plan while offering advice, support, and motivation to help meet objectives • Created a strong visual appearance of the store by effectively executing merchandise plans and strategies • Participated in sales process to enhance customer service and shopping experience • Cultivated a positive morale among store staff • Hosted events promoting store vendors • Handled all aspects of customer complaints with exchanges, customer compensation, home damage and overall customer satisfaction • Conducted inventories

Forty Five TenRetail Coordinator

Feb. 2016 - May. 2017Dallas/Fort Worth Area• Coordinated sales associates for Women’s RTW, Men’s, and Home; an annual business of $6.1 million • Reported sales associate’s daily/weekly/monthly sales recaps • Coordinated trunk shows; fulfilling/completing/ ringing orders • Maintained daily communication with store management • Pulled product/Customer Service for online business (Farfetch) • Trained and mentored new coordinators and sales associates • Scheduled and tracked PTO of 19 sellers, managers, and visual associates • Assisted personal shoppers/ interior decorators • Pulled for photo shoots involving several different magazines in DFW area

Stanley KorshakMenswear Stylist

Jun. 2015 - Feb. 2016Dallas/Fort Worth Area• Provided excellent in-depth customer service to customers to maintain our brand's standards • Promoted client loyalty through consultative and relational sales • Head Visual Coordinator responsibilities: set store visuals according to company’s updates • Assisted the GM with managing store operations, including sales, marketing, human resources, operations, tailoring, public relations, budgets, logistics, and product placement • Trained and mentored new associates

SuitsupplyAssistant Manager

Apr. 2014 - Jun. 2015Scottsdale• Provided professional consultation to style and wardrobe clients • Helped drive sales, acquired new customers and strived to constantly improve the customer experience • Interacted successfully and positively with clients to generate repeat and referral business • Marketed company initiatives and new products to create and increase brand awareness • Organized events & fashion shows to locally market and promote the brand, including cross promotion work with So Scottsdale and Modern Luxury Scottsdale

NordstromSales Associate

Sep. 2013 - Apr. 2014Scottsdale, AZ• Collaborated with a multitude of designer brand representatives • Increased engagement and revenue through Instagram and Facebook posts • Achieved Top 10 department through continuous monthly sale increases • Created brand awareness by planning special events focused on Hurley, Citizens of Humanity, and Hudson • Contributed to the Nordstrom culture by leading by example, recognizing outstanding service, and fostering a fun and exciting work atmosphere

NordstromSales Associate

Jun. 2013 - Aug. 2013Greater Chicago Area• Sold/ collaborated with designer brands • Led team during Half Yearly Sale and Anniversary Sale • Provided outstanding customer service by learning new product knowledge, listening to the customer, and paying close attention to detail • Organized events to enhance the Nordstrom experience

NordstromIntern

May. 2012 - Jul. 2012Greater San Diego Area• Relocated my department to second highest volume department by being number one in sales each month • Led the team during Half Yearly Sale and Anniversary Sale • Developed skills to manage a team to achieve large department goals • Merchandised the sales floor daily to meet seasonal standards and increase sales • Monitored department needs through communication with local and regional management