ConversantSenior Manager, Marketing Communications
Mar. 2012 - Jan. 2015Westlake Village, CA · On-siteDigital media division of Conversant, later acquired by Epsilon, a Publicis Groupe company. • Generated $13.4M in revenue and 71% average response rate from award-winning “Take the Call” campaign.
• Implemented the department's first business analysis plan, cleansing and standardizing 10k CRM database records.
• Helped develop and execute national survey to 1,000 media buyer customers and prospects, resulting in 65% response rate and learnings to improve RFP response process.
• Supported company rebranding and change management protocols, including brand strategy, internal communication, collateral audit, legal and compliance requirements, etc.
• Sales enablement assistance for 65+ person sales organization.